No. 1 Reason for Visiting Housing Exhibition Centers: "Experiencing the Actual Spaciousness and Layout"! Approximately 65% Changed Their Awareness Towards Home Building After Visiting

■ Survey on feelings about visiting housing exhibition centers

Many people, when thinking about building a house or considering owning a home someday, take their first step by visiting a housing exhibition center.

Walking through model homes, touching materials, and talking to staff.

It's a place where you can encounter the "real" that cannot be conveyed through photos and catalogs, but what do people who actually visit gain, and what changes do they feel?

Therefore, this time, in collaboration with Toyota Woodyohome, we conducted a survey on "feelings about visiting housing exhibition centers" targeting 241 men and women nationwide who had answered "have visited a housing exhibition center" in a preliminary survey.

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・State that the source is "a survey by NEXER Co., Ltd. and Toyota Woodyohome."

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"Survey on feelings about visiting housing exhibition centers" survey overview

Survey method: Internet questionnaire

Survey period: April 6, 2026 - April 13, 2026

Respondents: Men and women nationwide who answered "have visited a housing exhibition center" in the preliminary survey

Valid responses: 241 samples

Questions:

Question 1: What was your motivation/purpose for visiting a housing exhibition center? (Multiple answers allowed)

Question 2: What aspects did you find particularly good after actually visiting the exhibition center? (Multiple answers allowed)

Question 3: Did your awareness regarding home building and house purchase change before and after visiting a housing exhibition center?

Question 4: Please tell us the reason.

Question 5: What aspects did you feel you "wanted to confirm more or wanted more explanation about" at the housing exhibition center? Please select all that apply. (Multiple answers allowed)

Question 6: Please specifically tell us what aspects you felt you "wanted to confirm more or wanted more explanation about" at the housing exhibition center.

*As a rule, numbers are rounded to the first decimal place, so the total may not be 100%.

■ 35.3% responded that their motivation/purpose for visiting a housing exhibition center was "wanted to compare housing manufacturers."

First, we asked about the motivation and purpose for visiting a housing exhibition center.

35.3% said "wanted to compare housing manufacturers," which was the most common response.

This was followed by "was specifically considering purchasing a house" at 34.4%, and "just casually wanted to see" at 31.5%.

It was found that housing exhibition centers are visited by people with similar proportions for the purpose of comparison and consideration, concrete purchase consideration, and casual viewing.

■ 44.0% responded that what they found "good to have come" after actually visiting the exhibition center was "able to experience the actual spaciousness and layout."

Next, we asked what aspects they felt "it was good to have come" after actually visiting the exhibition center.

44.0% said "able to experience the actual spaciousness and layout," which was the most common response.

This was followed by "able to confirm material feel and equipment quality" and "able to compare multiple housing manufacturers" both at 36.5%, and "home building image became concrete" at 30.7%.

It is clear that many people feel significant value in being able to actually confirm the spaciousness, layout, and material quality, which are difficult to understand from photos and catalogs alone, at exhibition centers.

In particular, the expanse of space and living flow are aspects that only become apparent through on-site experience.

Exhibition centers can be said to be utilized as a place to concretize the image of home building while comparing various housing manufacturers.

■ 65.2% responded that their awareness "changed" before and after visiting a housing exhibition center.

Next, we asked whether their awareness regarding home building and house purchase changed before and after visiting a housing exhibition center.

As a result, 18.7% said "greatly changed" and 46.5% said "slightly changed," for a total of 65.2% who reported a change in awareness before and after visiting the exhibition center. On the other hand, 28.2% said "not much changed" and 6.6% said "nothing changed at all."

It is clear that for many people, visiting a housing exhibition center is not just a mere viewing but an experience that somehow influences their thoughts on home building.

We asked about the reasons why their awareness changed, and here are some examples:

Reasons for changed awareness:

・Because you don't notice the fine details unless you actually see them. (30s, Female)

・I think it's different to see it in person versus not seeing it. You can't tell the texture from photos. I also think you can't tell the size without experiencing it. (30s, Female)

・I understood the texture and scent that are difficult to grasp from catalogs and the internet. (40s, Female)