Approximately 97% of People Who Value a Store's "Interior Design and Atmosphere" Respond, "I Want to Visit Again." Why Store Space Creation Changes Customer Acquisition

■ Awareness Survey on the Impact of Store Interior Design and Atmosphere on Customer Motivation and Repeat Visits

What criteria do you use when choosing a restaurant, beauty salon, or retail store?

While the taste of food, technical skill, and price range are undoubtedly important, "store interior design and atmosphere" has garnered attention in recent years.

So, how many people actually care about the interior design and atmosphere?

This time, in collaboration with Doi Co., Ltd., we conducted a survey targeting 500 men and women nationwide on "The Impact of Store Interior Design and Atmosphere on Customer Motivation and Repeat Visits."

*When citing the contents of this press release, please observe the following:

・State that the source is "a survey by NEXER Co., Ltd. and Doi Co., Ltd."

・Provide a link to Doi Co., Ltd. (https://kk-doi.co.jp/)

"Survey on Store Interior Design and Atmosphere" Overview

Survey method: Internet questionnaire

Survey period: March 30, 2026 - April 6, 2026

Respondents: Men and women nationwide

Valid responses: 500 samples

Questions:

Question 1: When choosing a restaurant, beauty salon, or retail store, how important is "store interior design and atmosphere" to you?

Question 2: Please tell us why.

Question 3: If you feel the "interior design and atmosphere is good," would you want to visit that store again?

Question 4: Please tell us why.

Question 5: What methods do you use to check the "interior design and atmosphere" before entering the store? (Multiple answers allowed)

Question 6: Have you ever hesitated to visit a store when you felt its "interior was old, dark, or lacked cleanliness"?

Question 7: Please tell us why.

*In principle, figures are rounded to one decimal place, so totals may not always reach 100%.

■ 54.0% Respond that They "Emphasize" Store Interior Design and Atmosphere

First, we asked how much people emphasize "store interior design and atmosphere" when choosing restaurants, beauty salons, or retail stores.

The results showed that 10.2% "strongly emphasize" it, and 43.8% "somewhat emphasize" it, totaling 54.0% who emphasize interior design and atmosphere. On the other hand, 27.0% "don't emphasize it much," and 19.0% "don't emphasize it at all."

This result indicates that more than half of the people care about the appearance and impression of a store's space.

In other words, interior design and atmosphere can be said to be an undeniable factor when choosing a store.

We asked about the reasons for emphasizing it, and here are some examples:

Reasons for emphasizing "store interior design and atmosphere"

・Because I think it's an important factor for my own comfortable use. (Teens, Male)

・Because atmosphere directly leads to comfort. (30s, Female)

・Because places with beautiful interiors and good atmosphere are comfortable, I want to keep going there. (30s, Female)

・If the atmosphere is good, my desire to buy increases, and I want to see more. (30s, Female)

・Because it serves as a material for judging comfort. (30s, Male)

There was an opinion that it is "important for comfortable use," indicating that interest in interior design and atmosphere has permeated younger generations. Also, stores with a good atmosphere lead to expectations like "I want to keep visiting" and "my desire to buy increases," suggesting it is a factor that influences the overall trustworthiness of a store.

■ 97.1% Respond that They "Want to Visit Again" a Store with Good Interior Design and Atmosphere

Next, we asked those who responded that they emphasize store interior design and atmosphere if they would want to visit that store again if they felt its "interior design and atmosphere were good."

As a result, 30.4% "strongly want to," and 66.7% "somewhat want to," totaling 97.1% who responded that they "want to visit again." "Don't want to much" was 2.6%, and "don't want to at all" was only 0.4%.

Almost all of those who value interior design and atmosphere seem to cite the quality of the space as a reason for repeat visits.

We asked about the reasons for wanting to visit again, and here are some examples:

Reasons for wanting to visit again

・I want to repeat visiting stores that suit my taste. (20s, Female)

・Because I feel comfortable, I want to keep visiting this store. (30s, Female)

・I think I can relax and be calm if the atmosphere is good. (30s, Female)

・If I like the atmosphere, I want to experience that space again. (40s, Male)

・If the atmosphere is wonderful, satisfaction is also high. (40s, Female)

Common reasons for repeat visits were "comfort" and "a relaxing space." They stated, "I want to repeat visiting stores that suit my taste," which indicates that the comfort of a space is a common value across generations.

It is very natural to want to spend time again in your favorite space.