Why People Drink Tea for Health: Approximately 77% Respond 'Because it Seems Good for the Body.' What is the Most Important Factor When Choosing?
A joint survey by health tea specialist Kenseien and NEXER reveals that over half of tea drinkers consume it for health, with approximately 77% citing "it seems good for the body" as the reason. "Taste" emerged as the most important factor when choosing, at 37.2%.
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- 📰 Published: April 30, 2026 at 22:00
- 🔍 Collected: April 30, 2026 at 13:31
- 🤖 AI Analyzed: April 30, 2026 at 14:29 (57 min after Collected)
## Press Release Information
Title: Why People Drink Tea for Health: Approximately 77% Respond 'Because it Seems Good for the Body.' What is the Most Important Factor When Choosing?
Subtitle:
Company Name:
Industry:
Body (First 8000 characters):
■ Half of tea drinkers respond "for health"
A cup of tea, casually consumed at daily meals or during a break, is more than just hydration; it is often consciously chosen "for health."
But how many people actually drink tea "for health"?
To answer this, we conducted a survey jointly with Kenseien Co., Ltd., a health tea specialty store, targeting 400 men and women nationwide who responded in a preliminary survey that they "have a habit of drinking tea regularly." The survey focused on "awareness and practice of the health benefits of tea."
*When citing the contents of this press release, please take the following steps:
・State that the source is "a survey by NEXER Co., Ltd. and Kenseien Co., Ltd., a health tea specialty store."
・Provide a link to Kenseien Co., Ltd., a health tea specialty store (https://kenseien.com/).
"Survey on Awareness and Practice of Health Benefits of Tea" Overview
Survey method: Internet questionnaire
Survey period: April 7, 2026 - April 13, 2026
Target audience: Men and women nationwide who responded in a preliminary survey that they "have a habit of drinking tea regularly."
Valid responses: 400 samples
Questions:
Question 1: Do you drink tea for health?
Question 2: What are your reasons for drinking tea for health? (Multiple answers allowed)
Question 3: What kind of health benefits do you expect when choosing tea? (Multiple answers allowed)
Question 4: When choosing tea to drink for health, what is the most important factor?
Question 5: Please explain your reason.
Question 6: Is there any health-benefiting tea you would like to try in the future?
Question 7: Please explain your reason.
*In principle, numbers are rounded to one decimal place, so the total may not be 100%.
■ 51.8% responded "Yes" to drinking tea for health.
First, we asked if they drink tea for health.
As a result, 51.8% answered "Yes," slightly exceeding the 48.3% who answered "No."
This means that approximately half of tea drinkers consume it with the conscious purpose of "health."
■ 76.8% responded "Because it seems good for the body" as the reason for drinking tea for health.
Next, we asked those who responded "Yes" to drinking tea for health about their reasons.
The most common reason was "Because it seems good for the body" at 76.8%.
This was followed by "Because it is easy to continue" at 51.7%, and "Because I want to relax" at 38.6%.
The "accessibility" and "gentle image" of tea as a beverage seem to support many people's health habits.
■ 54.6% responded "Relaxation effect" as the expected health benefit when choosing tea.
Next, we asked those who responded "Yes" to drinking tea for health about what kind of health benefits they expect when choosing tea.
The most common was "Relaxation effect" at 54.6%.
This was followed by "Hydration" at 50.2%, and "Immune system improvement" at 30.4%.
It is clear that the role people seek from tea varies, whether it's a calming cup, a thirst-quenching cup, or a cup to regulate one's physical condition.
■ 37.2% responded "Taste" as the most important factor when choosing tea.
Next, we asked those who responded "Yes" to drinking tea for health about the most important factor when choosing tea for health.
The most common was "Taste" at 37.2%.
This was followed by "Ingredients" at 16.9%, and "Price" at 15.9%.
We will introduce some of the reasons for each response.
Those who answered "Taste":
・Because I believe that it is important that the taste is simply to my liking in order to relax. (20s, female)
・Because if it doesn't suit my taste, I can't continue it. Even with tea, there are easily drinkable teas that suit me, so I always repeat the same one. (40s, male)
・Because I want to drink delicious tea rather than worrying about calories. (40s, female)
Those who answered "Ingredients":
・Because I want tea with health benefits, such as functional food. (30s, male)
・I would be happy if drinking tea could lead to inner care. (40s, female)
・Because I want to drink something that I can expect effects from, such as catechins and polyphenols. (50s, male)
Those who answered "Price":
・Because if the price is not affordable, I can't continue it. (30s, female)
・Because I drink it daily. (40s, male)
From the voices of those who prioritize taste, it is clear that they believe that a taste they like is essential for continuing. Those who prioritize ingredients seek to connect tea drinking with health benefits.
Title: Why People Drink Tea for Health: Approximately 77% Respond 'Because it Seems Good for the Body.' What is the Most Important Factor When Choosing?
Subtitle:
Company Name:
Industry:
Body (First 8000 characters):
■ Half of tea drinkers respond "for health"
A cup of tea, casually consumed at daily meals or during a break, is more than just hydration; it is often consciously chosen "for health."
But how many people actually drink tea "for health"?
To answer this, we conducted a survey jointly with Kenseien Co., Ltd., a health tea specialty store, targeting 400 men and women nationwide who responded in a preliminary survey that they "have a habit of drinking tea regularly." The survey focused on "awareness and practice of the health benefits of tea."
*When citing the contents of this press release, please take the following steps:
・State that the source is "a survey by NEXER Co., Ltd. and Kenseien Co., Ltd., a health tea specialty store."
・Provide a link to Kenseien Co., Ltd., a health tea specialty store (https://kenseien.com/).
"Survey on Awareness and Practice of Health Benefits of Tea" Overview
Survey method: Internet questionnaire
Survey period: April 7, 2026 - April 13, 2026
Target audience: Men and women nationwide who responded in a preliminary survey that they "have a habit of drinking tea regularly."
Valid responses: 400 samples
Questions:
Question 1: Do you drink tea for health?
Question 2: What are your reasons for drinking tea for health? (Multiple answers allowed)
Question 3: What kind of health benefits do you expect when choosing tea? (Multiple answers allowed)
Question 4: When choosing tea to drink for health, what is the most important factor?
Question 5: Please explain your reason.
Question 6: Is there any health-benefiting tea you would like to try in the future?
Question 7: Please explain your reason.
*In principle, numbers are rounded to one decimal place, so the total may not be 100%.
■ 51.8% responded "Yes" to drinking tea for health.
First, we asked if they drink tea for health.
As a result, 51.8% answered "Yes," slightly exceeding the 48.3% who answered "No."
This means that approximately half of tea drinkers consume it with the conscious purpose of "health."
■ 76.8% responded "Because it seems good for the body" as the reason for drinking tea for health.
Next, we asked those who responded "Yes" to drinking tea for health about their reasons.
The most common reason was "Because it seems good for the body" at 76.8%.
This was followed by "Because it is easy to continue" at 51.7%, and "Because I want to relax" at 38.6%.
The "accessibility" and "gentle image" of tea as a beverage seem to support many people's health habits.
■ 54.6% responded "Relaxation effect" as the expected health benefit when choosing tea.
Next, we asked those who responded "Yes" to drinking tea for health about what kind of health benefits they expect when choosing tea.
The most common was "Relaxation effect" at 54.6%.
This was followed by "Hydration" at 50.2%, and "Immune system improvement" at 30.4%.
It is clear that the role people seek from tea varies, whether it's a calming cup, a thirst-quenching cup, or a cup to regulate one's physical condition.
■ 37.2% responded "Taste" as the most important factor when choosing tea.
Next, we asked those who responded "Yes" to drinking tea for health about the most important factor when choosing tea for health.
The most common was "Taste" at 37.2%.
This was followed by "Ingredients" at 16.9%, and "Price" at 15.9%.
We will introduce some of the reasons for each response.
Those who answered "Taste":
・Because I believe that it is important that the taste is simply to my liking in order to relax. (20s, female)
・Because if it doesn't suit my taste, I can't continue it. Even with tea, there are easily drinkable teas that suit me, so I always repeat the same one. (40s, male)
・Because I want to drink delicious tea rather than worrying about calories. (40s, female)
Those who answered "Ingredients":
・Because I want tea with health benefits, such as functional food. (30s, male)
・I would be happy if drinking tea could lead to inner care. (40s, female)
・Because I want to drink something that I can expect effects from, such as catechins and polyphenols. (50s, male)
Those who answered "Price":
・Because if the price is not affordable, I can't continue it. (30s, female)
・Because I drink it daily. (40s, male)
From the voices of those who prioritize taste, it is clear that they believe that a taste they like is essential for continuing. Those who prioritize ingredients seek to connect tea drinking with health benefits.