Only 32% Aware of 'Monthly Flat-Rate Subscription' for Design Production; Top Expectation for Outsourcing is 'Time and Effort Reduction' at Approx. 60%
According to a survey conducted jointly by NEXER Co., Ltd. and linkpath Co., Ltd., only 32.0% of respondents were aware of monthly flat-rate subscription services for design production. The survey also revealed that 60.0% prefer on-demand ordering, and the top expectation for outsourcing design work is 'reduction of time and effort,' cited by approximately 60%. This highlights the need for greater awareness and tailored solutions for design subscription services.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 23:00
- 🔍 Collected: April 28, 2026 at 14:31
- 🤖 AI Analyzed: April 28, 2026 at 14:46 (14 min after Collected)
## Awareness of Design Subscriptions and Needs for Outsourcing
In the business world, requests for design production, such as banners, flyers, SNS images, and LPs (landing pages), occur daily. Amidst this, a new service called 'design subscription,' which allows unlimited requests at a fixed monthly rate, is gradually spreading.
So, how much do those in a position to place orders actually recognize such services?
And what conditions do they seek when outsourcing design work to professionals?
To address these questions, NEXER Co., Ltd. partnered with linkpath Co., Ltd. to conduct a survey targeting 50 men and women nationwide who, in a preliminary survey, answered that they 'have designers in-house or have practical experience related to hiring or ordering design work.' The survey focused on 'awareness and demand for fixed-rate design services (design subscriptions).'
* When quoting the content of this press release, please take the following actions:
* State that the source is 'a survey by NEXER Co., Ltd. and linkpath Co., Ltd.'
* Include a link to linkpath Co., Ltd. (https://linkpath.jp/)
**Survey Outline: 'Awareness and Demand for Fixed-Rate Design Services (Design Subscriptions) Survey'**
Survey Method: Internet questionnaire
Survey Period: April 17, 2026 – April 23, 2026
Respondents: Men and women nationwide who, in a preliminary survey, answered that they 'have designers in-house or have practical experience related to hiring or ordering design work.'
Valid Responses: 50 samples
Questions:
* Question 1: Were you aware that there is a service where you can request design production (banners, flyers, SNS images, LPs, etc.) 'as many times as you want at a fixed monthly rate'?
* Question 2: When comparing design production between 'on-demand ordering (spot)' and 'monthly flat-rate subscription (all-you-can-request),' which do you find easier to use?
* Question 3: Please tell us the reason.
* Question 4: What do you most expect from outsourcing design work to professionals? (Multiple answers allowed)
* Question 5: If you were to use a design subscription, what conditions/guarantees would make you feel secure in using it? (Multiple answers allowed)
* As a rule, percentages are rounded to the second decimal place, so totals may not always equal 100%.
## 32.0% Responded, 'I was aware of design subscriptions.'
First, we asked whether respondents were aware of a service where design production (banners, flyers, SNS images, LPs, etc.) could be requested 'as many times as desired at a fixed monthly rate.'
The result showed that 32.0% answered 'I was aware,' and 32.0% answered 'I had heard the name.'
On the other hand, 36.0% answered 'I was not aware,' indicating that a certain number of people with experience ordering design work are not aware of the service's existence.
While the service's existence is gradually gaining traction, only slightly over 30% are familiar with its content.
## 60.0% Responded, 'On-demand ordering is better.'
Next, we asked which method respondents found easier to use when comparing design production between 'on-demand ordering (spot)' and 'monthly flat-rate subscription (all-you-can-request).'
'On-demand ordering is better' was the most common response at 60.0%, followed by 'Monthly flat-rate subscription is better' at 36.0%, and 'Cannot say either way' at 4.0%.
While the majority supports on-demand ordering, more than one in three people support the subscription model, indicating that evaluations vary depending on the usage scenario.
We asked for reasons for each answer, and some are introduced below.
**Those who answered, 'On-demand ordering is better':**
* Monthly fees seem high. (Female, 30s)
* There are months when I don't use it. (Male, 40s)
* I'm the one who creates, so on-demand is better. If it's all-you-can-use, I'll run out of time. (Male, 50s)
**Those who answered, 'Monthly flat-rate subscription is better':**
* Seems easy to use. (Female, 50s)
* Revisions and other adjustments seem easier to handle. (Female, 50s)
**Those who answered, 'Cannot say either way':**
* Because I can create it myself. (Female, 30s)
Those who support on-demand ordering expressed opinions such as 'low frequency of orders' and 'want to keep cost burden down,' suggesting that spot use is more rational than a monthly system.
On the other hand, those who support the subscription model cited the ease of small requests and revision handling as attractive. Also, if there are in-house personnel who can handle it, the priority for outsourcing itself tends to decrease.
## 58.0% Responded, 'Reduction of time and effort in production' is most expected from outsourcing.
Next, we asked what respondents most expect from outsourcing design work to professionals.
In the business world, requests for design production, such as banners, flyers, SNS images, and LPs (landing pages), occur daily. Amidst this, a new service called 'design subscription,' which allows unlimited requests at a fixed monthly rate, is gradually spreading.
So, how much do those in a position to place orders actually recognize such services?
And what conditions do they seek when outsourcing design work to professionals?
To address these questions, NEXER Co., Ltd. partnered with linkpath Co., Ltd. to conduct a survey targeting 50 men and women nationwide who, in a preliminary survey, answered that they 'have designers in-house or have practical experience related to hiring or ordering design work.' The survey focused on 'awareness and demand for fixed-rate design services (design subscriptions).'
* When quoting the content of this press release, please take the following actions:
* State that the source is 'a survey by NEXER Co., Ltd. and linkpath Co., Ltd.'
* Include a link to linkpath Co., Ltd. (https://linkpath.jp/)
**Survey Outline: 'Awareness and Demand for Fixed-Rate Design Services (Design Subscriptions) Survey'**
Survey Method: Internet questionnaire
Survey Period: April 17, 2026 – April 23, 2026
Respondents: Men and women nationwide who, in a preliminary survey, answered that they 'have designers in-house or have practical experience related to hiring or ordering design work.'
Valid Responses: 50 samples
Questions:
* Question 1: Were you aware that there is a service where you can request design production (banners, flyers, SNS images, LPs, etc.) 'as many times as you want at a fixed monthly rate'?
* Question 2: When comparing design production between 'on-demand ordering (spot)' and 'monthly flat-rate subscription (all-you-can-request),' which do you find easier to use?
* Question 3: Please tell us the reason.
* Question 4: What do you most expect from outsourcing design work to professionals? (Multiple answers allowed)
* Question 5: If you were to use a design subscription, what conditions/guarantees would make you feel secure in using it? (Multiple answers allowed)
* As a rule, percentages are rounded to the second decimal place, so totals may not always equal 100%.
## 32.0% Responded, 'I was aware of design subscriptions.'
First, we asked whether respondents were aware of a service where design production (banners, flyers, SNS images, LPs, etc.) could be requested 'as many times as desired at a fixed monthly rate.'
The result showed that 32.0% answered 'I was aware,' and 32.0% answered 'I had heard the name.'
On the other hand, 36.0% answered 'I was not aware,' indicating that a certain number of people with experience ordering design work are not aware of the service's existence.
While the service's existence is gradually gaining traction, only slightly over 30% are familiar with its content.
## 60.0% Responded, 'On-demand ordering is better.'
Next, we asked which method respondents found easier to use when comparing design production between 'on-demand ordering (spot)' and 'monthly flat-rate subscription (all-you-can-request).'
'On-demand ordering is better' was the most common response at 60.0%, followed by 'Monthly flat-rate subscription is better' at 36.0%, and 'Cannot say either way' at 4.0%.
While the majority supports on-demand ordering, more than one in three people support the subscription model, indicating that evaluations vary depending on the usage scenario.
We asked for reasons for each answer, and some are introduced below.
**Those who answered, 'On-demand ordering is better':**
* Monthly fees seem high. (Female, 30s)
* There are months when I don't use it. (Male, 40s)
* I'm the one who creates, so on-demand is better. If it's all-you-can-use, I'll run out of time. (Male, 50s)
**Those who answered, 'Monthly flat-rate subscription is better':**
* Seems easy to use. (Female, 50s)
* Revisions and other adjustments seem easier to handle. (Female, 50s)
**Those who answered, 'Cannot say either way':**
* Because I can create it myself. (Female, 30s)
Those who support on-demand ordering expressed opinions such as 'low frequency of orders' and 'want to keep cost burden down,' suggesting that spot use is more rational than a monthly system.
On the other hand, those who support the subscription model cited the ease of small requests and revision handling as attractive. Also, if there are in-house personnel who can handle it, the priority for outsourcing itself tends to decrease.
## 58.0% Responded, 'Reduction of time and effort in production' is most expected from outsourcing.
Next, we asked what respondents most expect from outsourcing design work to professionals.