Main factor for picking up flyers is 'relevance to self' - 43% want professional designers
NEXER and linkpath conducted a survey on 500 people regarding the impact of flyer and pamphlet design. The results show that personal relevance is the top reason for engagement, and professional design is highly valued for its clarity.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 22:00
- 🔍 Collected: April 28, 2026 at 13:31
- 🤖 AI Analyzed: April 28, 2026 at 13:53 (22 min after Collected)
## Impact of Flyer and Pamphlet Design on Purchasing and Behavior
Flyers in mailboxes, pamphlets on street corners, and posters in stores—many paper promotional materials exist in our lives. However, whether people stop and pick them up varies greatly by individual. Is it the quality of design, the impression of the catchphrase, the sense of value, or 'whether it seems relevant to oneself'? How do these factors influence purchasing and behavior?
To find out, NEXER Co., Ltd., in collaboration with linkpath Co., Ltd., conducted a survey on 500 men and women nationwide regarding the 'impact of flyer/pamphlet design on purchasing and behavior.'
### Survey Overview
- Methodology: Internet survey
- Period: April 17 to April 23, 2026
- Participants: Men and women nationwide
- Valid responses: 500 samples
### 43.8% have opportunities to see flyers/pamphlets/posters daily
First, we asked how often they see these materials in daily life. 15.4% said 'often' and 28.4% said 'sometimes,' totaling 43.8% who regularly interact with flyers and pamphlets. This shows that paper promotional materials still maintain a certain level of influence.
### Top reason for picking up: 'Whether the content seems relevant to me'
Next, we asked about the deciding factor for picking up or reading a flyer. The most common answer was 'Whether the content seems relevant to me' at 32.4%. This was followed by 'Presence of deals or benefits' (31.6%) and 'Eye-catching catchphrases' (29.8%). It appears that before the design itself, people judge based on 'meaning to oneself' and 'value.'
### 25.0% say design difference comes from 'Ease of viewing information'
Regarding the difference between 'good design' and 'uninteresting design,' 25.0% cited 'Ease of viewing information.' This was followed by 'Clarity of intended content' (21.8%) and 'Quality of photos/illustrations' (10.2%). Combining 'ease of viewing' and 'clarity' totals 46.8%, meaning nearly half of the people judge design quality based on information organization.
#### Why they feel that way:
- **Ease of viewing information:** 'When info is easy to see, it's not a chore to read, and the content enters my head easily.' (20s, Male)
- **Clarity of content:** 'If I don't know what they want to convey, I feel it's a waste of time looking at it.' (30s, Female)
- **Quality of photos:** 'I think colors are the easiest info to understand at a glance.' (20s...)
Flyers in mailboxes, pamphlets on street corners, and posters in stores—many paper promotional materials exist in our lives. However, whether people stop and pick them up varies greatly by individual. Is it the quality of design, the impression of the catchphrase, the sense of value, or 'whether it seems relevant to oneself'? How do these factors influence purchasing and behavior?
To find out, NEXER Co., Ltd., in collaboration with linkpath Co., Ltd., conducted a survey on 500 men and women nationwide regarding the 'impact of flyer/pamphlet design on purchasing and behavior.'
### Survey Overview
- Methodology: Internet survey
- Period: April 17 to April 23, 2026
- Participants: Men and women nationwide
- Valid responses: 500 samples
### 43.8% have opportunities to see flyers/pamphlets/posters daily
First, we asked how often they see these materials in daily life. 15.4% said 'often' and 28.4% said 'sometimes,' totaling 43.8% who regularly interact with flyers and pamphlets. This shows that paper promotional materials still maintain a certain level of influence.
### Top reason for picking up: 'Whether the content seems relevant to me'
Next, we asked about the deciding factor for picking up or reading a flyer. The most common answer was 'Whether the content seems relevant to me' at 32.4%. This was followed by 'Presence of deals or benefits' (31.6%) and 'Eye-catching catchphrases' (29.8%). It appears that before the design itself, people judge based on 'meaning to oneself' and 'value.'
### 25.0% say design difference comes from 'Ease of viewing information'
Regarding the difference between 'good design' and 'uninteresting design,' 25.0% cited 'Ease of viewing information.' This was followed by 'Clarity of intended content' (21.8%) and 'Quality of photos/illustrations' (10.2%). Combining 'ease of viewing' and 'clarity' totals 46.8%, meaning nearly half of the people judge design quality based on information organization.
#### Why they feel that way:
- **Ease of viewing information:** 'When info is easy to see, it's not a chore to read, and the content enters my head easily.' (20s, Male)
- **Clarity of content:** 'If I don't know what they want to convey, I feel it's a waste of time looking at it.' (30s, Female)
- **Quality of photos:** 'I think colors are the easiest info to understand at a glance.' (20s...)