Custom-made Rings: "Special and Luxurious" and "Attractive to Have Your Own Original" Top the Survey on Sentiments and Selection!

A survey conducted by NEXER Inc. and Yumeshitate Koubou revealed that while 43.2% of respondents associate custom-made rings with a 'special and luxurious' feel, 50.2% are concerned about high costs. The survey highlights the importance of price transparency in the custom jewelry market.
調査NQ 35/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 27, 2026 at 22:00
  • 🔍 Collected: April 27, 2026 at 13:31
  • 🤖 AI Analyzed: April 28, 2026 at 09:05 (19h 33m after Collected)
## What are the perceptions and sentiments associated with custom-made rings?

When you hear 'custom-made ring,' many people might think of its charm, such as having a 'special feel' or 'owning your own original.' The degree of design freedom not found in ready-made products and the unique value of being the only one in the world are major attractions of custom-making. But in reality, what kind of image do people have of custom-made rings, and what thoughts do they want to put into them?

To find out, Yumeshitate Koubou conducted a survey of 500 men and women nationwide on 'sentiments put into custom-made rings and awareness of a special single piece.'

### Survey Overview
- Survey Method: Internet questionnaire
- Survey Period: March 16, 2026 – March 26, 2026
- Respondents: Men and women nationwide
- Valid Responses: 500 samples

### 43.2% responded that custom-made rings have a "special and luxurious feel"
First, when asked about their image of custom-made rings, the most common response was 'seems expensive' at 50.2%, indicating that custom-making is widely recognized as something special. This was followed by 'has a special/luxurious feel' at 43.2% and 'attractive to have your own original' at 27.8%, showing that many people are attracted to the unique value of custom-made products.

Specific comments included:
- 'It seems expensive, but it seems popular for purposes like wedding rings where you want a special feeling of being one-of-a-kind in the world.' (Male, 20s)
- 'It seems like you can customize even fine details.' (Female, 20s)
- 'I could make something that fits my taste, and I would cherish it more.' (Female, 30s)

### 40.2% want to put sentiments "as a vow or commemoration of marriage/engagement" into their custom rings
Next, when asked about what kind of thoughts or meanings they would want to include if they were to make a custom ring, the top answer was 'as a vow or commemoration of marriage/engagement' at 40.2%. This shows a strong persistent image of custom rings being something exchanged during major life milestones. This was followed by 'wanting to give shape to love for a precious partner' at 26.0% and 'wanting to express my own style/individuality' at 16.4%.

### 25.4% emphasize "price satisfaction and transparency" as the deciding factor for custom-made rings
Finally, when asked about the most important factor in making a final decision when considering a custom-made ring, the most common response was 'price satisfaction and transparency' at 25.4%.