Approximately 37% Have Experience Failing to Sustain Healthy Eating Habits; About 76% Would Use 'Add-on' Health Foods

## Is it difficult to 'continue' healthy eating habits, even if you are conscious of them?

Many people pay attention to their diet for health. Even if you decide to "eat plenty of vegetables" or "reduce snacks," many may have experienced giving up amidst busy daily life. So, what kind of efforts are needed to continue a healthy diet without overdoing it?

In collaboration with Godo Kaisha Yoshimura, we conducted a survey on "Daily Meals and the Continuation of Healthy Habits" targeting 400 men and women nationwide who had previously answered that they "are conscious of their diet for health."

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"Survey on Daily Meals and the Continuation of Healthy Habits" Overview

Survey method: Internet questionnaire

Survey period: March 31, 2026 - April 6, 2026

Target respondents: Men and women nationwide who answered in a preliminary survey that they "are conscious of their diet for health."

Valid responses: 400 samples

Questions:

Question 1: Have you ever failed to continue a healthy eating habit you started?

Question 2: What kind of eating habits could you not continue? (Multiple answers allowed)

Question 3: Please tell us why you could not continue.

Question 4: Would you like to use health foods that can be "easily added" to your daily meals?

Question 5: What kind of dishes would you like to use them in? (Multiple answers allowed)

Question 6: Would you incorporate health ingredients if you could get them by simply mixing them into everyday dishes like miso soup or other soups?

Question 7: Please tell us the reason.

Question 8: When choosing health foods, how much importance do you place on "domestically produced," "additive-free," and "safety tested"?

Question 9: Please tell us the reason.

*As a rule, figures are rounded to the first decimal place, so the total may not always be 100%.

## 37.0% answered that they "have experience failing to continue" a healthy eating habit they started.

First, we asked those who are conscious of their diet for health if they "have ever failed to continue a healthy eating habit they started."

As a result, 37.0% answered "yes," and 63.0% answered "no."

It is clear that nearly 40% of people have experienced giving up on a healthy eating habit they started.

## The most common eating habit that could not be continued was "reducing snacks" at 50.7%.

So, what kind of eating habits could not be continued?

We asked those who had experienced failing to continue a healthy eating habit about those habits.

The most common answer was "reducing snacks" at 50.7%.

This was followed by "reducing sugar and fat" at 36.5%, and "eating more vegetables" at 31.8%.

Eating habits that involve patience and restriction tend to be more prone to failure.

We asked for specific reasons why they could not continue, and here are some of them:

Please tell us why you could not continue.

・Because I was forced to eat things I didn't want to eat. (20s, female)

・Because I didn't feel the effects and got bored. (30s, female)

・I didn't have time to eat breakfast. (30s, male)

・I like sweets, so it's hard to cut down on snacks. (40s, female)

・Because vegetable prices were high due to inflation. (50s, male)

・When I'm stressed or extremely busy, I tend to reach for sweets. (50s, female)

Looking at the responses, many said they "couldn't resist" or "got bored."

Many also cited high vegetable prices and cost issues as reasons.

It is clear that healthy eating habits face realistic hurdles such as economic burden and taste preferences, not just "willpower."

## Approximately 76% answered that they "would like to use" health foods that can be "easily added."

Next, we asked those who had experienced failing to continue if they "would like to use health foods that can be 'easily added' to their daily meals."

As a result, 24.3% answered "definitely would like to use," and 51.4% answered "somewhat would like to use," totaling 75.7% who answered "would like to use." On the other hand, "would not really like to use" was 18.2%, and "would not use at all" was 6.1%.

It appears that those who could not continue their eating habits are seeking convenience.

The ease of simply adding a little to their usual meals, rather than drastically changing their diet, seems appealing.