Survey of Women in Their 20s-40s! The No. 1 Dress Style is 'Elegant'. What About Length, Sleeves, and Styles They Want to Try?
A joint survey by NEXER and myMinette on dress design preferences among 119 women revealed that knee-length, short-sleeve/puff-sleeve, and elegant styles are the most popular.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 09:47 (95h 15m after Collected)
■ Have you ever been unsure about choosing a dress?
Dresses are needed for special occasions such as weddings, after-parties, and regular parties.
Many people find themselves overwhelmed by the many factors to consider, such as length, sleeve design, and overall atmosphere.
What style suits me? What design is appropriate for my age?
Because it's different from everyday clothes, many people struggle with how to choose.
Therefore, in collaboration with the cabaret dress mail-order site myMinette, we conducted a questionnaire survey on 'choosing dress designs' targeting 119 women in their 20s to 40s nationwide.
*When quoting the content of this press release, please adhere to the following:
- State that the source is a 'Survey by NEXER Inc. and myMinette'.
- Provide a link to myMinette (https://myminette.jp/).
'Questionnaire on Choosing Dress Designs' Survey Overview
Survey method: Internet questionnaire
Survey period: March 26 - April 2, 2026
Target audience: Women in their 20s to 40s nationwide
Valid responses: 119 samples
Questions:
Q1: Have you ever purchased a dress (party dress, cabaret dress, wedding guest dress, etc.) before?
Q2: When choosing a dress, which length do you value most?
Q3: When choosing a dress, what sleeve design do you prefer? (Multiple answers allowed)
Q4: What is your favorite dress style (atmosphere)?
Q5: Please tell us why you prefer that style.
Q6: Have you ever wanted to try a dress in a style you don't usually wear?
Q7: Which style would you like to try? (Multiple answers allowed)
Q8: Please tell us the specific style you'd like to try and why.
*As a rule, numbers are rounded to one decimal place, so the total may not equal 100%.
■ 37.8% answered 'I have purchased or considered purchasing a dress'
First, we asked if they had ever purchased a dress (party dress, cabaret dress, wedding guest dress, etc.).
As a result, 6.7% said 'I have purchased many times,' and 26.1% said 'I have purchased 1-2 times.' Also, 5.0% said 'I have never purchased, but I have considered it.'
On the other hand, the largest group, 62.2%, said 'I have never purchased and never considered it.'
However, about 40% have experience purchasing or considering a purchase.
Opportunities that require a dress for special scenes, such as attending weddings and parties, might be surprisingly common.
■ 37.8% emphasize 'Knee-length'
Next, we asked those who have purchased or considered purchasing a dress about the length.
The most common was 'Knee-length (around the knees)' at 37.8%.
This was followed by 'Midi-length (around the calves)' at 35.6%.
The reason knee-length and midi-length are chosen seems to be that they combine a formal look with ease of movement. A length that is neither too short nor too long appears to be supported by many.
■ 40.0% prefer 'Short sleeves/Puff sleeves'
Next, we also asked about sleeve design.
The most common was 'Short sleeves/Puff sleeves' at 40.0%.
This is followed by 'Sleeveless/Camisole' at 31.1% and 'Long sleeves' at 24.4%.
Short sleeves and puff sleeves are designs that can create a glamorous look while adequately covering the upper arms.
The fact that you can enjoy a feminine silhouette while keeping the exposure level down might be why it is preferred.
■ 55.6% prefer 'Elegant/Refined style'
Next, we asked what their favorite dress style (atmosphere) was.
The most common, accounting for more than half at 55.6%, was 'Elegant/Refined style (lace, calm colors, etc.)'. This was followed by 'Cool/Mode style (simple,...
Dresses are needed for special occasions such as weddings, after-parties, and regular parties.
Many people find themselves overwhelmed by the many factors to consider, such as length, sleeve design, and overall atmosphere.
What style suits me? What design is appropriate for my age?
Because it's different from everyday clothes, many people struggle with how to choose.
Therefore, in collaboration with the cabaret dress mail-order site myMinette, we conducted a questionnaire survey on 'choosing dress designs' targeting 119 women in their 20s to 40s nationwide.
*When quoting the content of this press release, please adhere to the following:
- State that the source is a 'Survey by NEXER Inc. and myMinette'.
- Provide a link to myMinette (https://myminette.jp/).
'Questionnaire on Choosing Dress Designs' Survey Overview
Survey method: Internet questionnaire
Survey period: March 26 - April 2, 2026
Target audience: Women in their 20s to 40s nationwide
Valid responses: 119 samples
Questions:
Q1: Have you ever purchased a dress (party dress, cabaret dress, wedding guest dress, etc.) before?
Q2: When choosing a dress, which length do you value most?
Q3: When choosing a dress, what sleeve design do you prefer? (Multiple answers allowed)
Q4: What is your favorite dress style (atmosphere)?
Q5: Please tell us why you prefer that style.
Q6: Have you ever wanted to try a dress in a style you don't usually wear?
Q7: Which style would you like to try? (Multiple answers allowed)
Q8: Please tell us the specific style you'd like to try and why.
*As a rule, numbers are rounded to one decimal place, so the total may not equal 100%.
■ 37.8% answered 'I have purchased or considered purchasing a dress'
First, we asked if they had ever purchased a dress (party dress, cabaret dress, wedding guest dress, etc.).
As a result, 6.7% said 'I have purchased many times,' and 26.1% said 'I have purchased 1-2 times.' Also, 5.0% said 'I have never purchased, but I have considered it.'
On the other hand, the largest group, 62.2%, said 'I have never purchased and never considered it.'
However, about 40% have experience purchasing or considering a purchase.
Opportunities that require a dress for special scenes, such as attending weddings and parties, might be surprisingly common.
■ 37.8% emphasize 'Knee-length'
Next, we asked those who have purchased or considered purchasing a dress about the length.
The most common was 'Knee-length (around the knees)' at 37.8%.
This was followed by 'Midi-length (around the calves)' at 35.6%.
The reason knee-length and midi-length are chosen seems to be that they combine a formal look with ease of movement. A length that is neither too short nor too long appears to be supported by many.
■ 40.0% prefer 'Short sleeves/Puff sleeves'
Next, we also asked about sleeve design.
The most common was 'Short sleeves/Puff sleeves' at 40.0%.
This is followed by 'Sleeveless/Camisole' at 31.1% and 'Long sleeves' at 24.4%.
Short sleeves and puff sleeves are designs that can create a glamorous look while adequately covering the upper arms.
The fact that you can enjoy a feminine silhouette while keeping the exposure level down might be why it is preferred.
■ 55.6% prefer 'Elegant/Refined style'
Next, we asked what their favorite dress style (atmosphere) was.
The most common, accounting for more than half at 55.6%, was 'Elegant/Refined style (lace, calm colors, etc.)'. This was followed by 'Cool/Mode style (simple,...