[Important] Approximately 93% Respond They Want to Prioritize 'Safe and Secure Materials' When Choosing Baby Products! How to Choose a Baby Shower Gift That Conveys Your Love for Your Baby?
A survey on awareness of materials and safety in baby products revealed that approximately 93% of respondents have specific preferences.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: April 16, 2026 at 08:11 (393h 15m after Collected)
■ How Much Do You Care About the Materials and Safety of Baby Products?
When a baby is born, the opportunities to choose items that come into direct contact with their skin, such as innerwear, swaddles, and towels, increase dramatically. Since a baby's skin is more delicate than an adult's, many people likely want to choose products with consideration for their materials and safety.
Therefore, in collaboration with Organically, we conducted a survey targeting 400 men and women nationwide who responded in a preliminary survey that they "have children or have given a baby shower gift" to understand their "awareness of materials and safety in baby products."
*When quoting the content of this press release, please take the following actions:
・Indicate that the source is "a survey conducted by NEXER Inc. and CAV Inc."
・Install a link to Organically (https://organically.jp/)
・Install a link to the relevant article (https://organically.jp/user_data/column/syussaniwai/questionnaire03)
Survey Overview: "Survey on Awareness of Materials and Safety in Baby Products"
Survey Method: Internet-based questionnaire
Survey Period: March 3, 2026 - March 11, 2026
Target Audience: Men and women nationwide who responded in a preliminary survey that they "have children or have given a baby shower gift."
Valid Responses: 400 samples
Questions:
Question 1: When choosing baby products, do you consider the materials (e.g., cotton, organic, synthetic fibers)?
Question 2: Please tell us the reason.
Question 3: Do you believe that items touching a baby's skin should be made of "safe and secure materials"?
Question 4: Would you choose safe and secure materials even if they were more expensive?
Question 5: When giving a baby shower gift, have you ever chosen it with consideration for materials and safety?
Question 6: Please tell us the reason.
Question 7: Do you think "Made in Japan" or "Domestic" is important when choosing baby products?
Question 8: Please tell us the reason.
FAQ
What was the main finding of the survey regarding baby product preferences?
The main finding was that approximately 93% of respondents prioritize 'safe and secure materials' when choosing baby products.
Who conducted the survey and who were the participants?
The survey was conducted by NEXER Inc. and CAV Inc. in collaboration with Organically. Participants were 400 men and women nationwide who have children or have given a baby shower gift.
What is the significance of 'Made in Japan' or 'Domestic' for baby products according to the survey?
The survey asked participants if they consider 'Made in Japan' or 'Domestic' to be important when choosing baby products, and to provide their reasons. The specific results for this question are not detailed in the provided text.
Would consumers pay more for safe and secure baby product materials?
The survey asked if participants would choose safe and secure materials even if they were more expensive. The detailed results are not provided in the excerpt.
How important is material and safety when choosing baby shower gifts?
The survey investigated whether respondents have considered materials and safety when choosing baby shower gifts and asked for the reasons behind their choices. Specific findings are not detailed in the provided text.