No. 1 Factor in Choosing a Real Estate Company is 'Polite Support and Ease of Consultation.' About 70% 'Did Not Know' Major Firms Refuse Special Properties
A joint survey by Adone Home and NEXER targeting 330 property owners revealed that 'polite support and ease of consultation' is the top priority (32.1%) when selecting a real estate agency. Furthermore, about 70% of respondents were unaware that major real estate companies sometimes decline to handle properties with special circumstances, such as stigmatized or unbuildable properties.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 19:21 (128h 50m after Collected)
■What Do Property Owners Expect from Real Estate Companies?
Selling real estate is a major transaction that most people only experience a few times in their lives. Therefore, many people want to choose the real estate company they hire very carefully.
While many think 'it's safe if it's a major company,' it is actually not widely known that major real estate companies cannot handle all types of properties.
Therefore, in collaboration with Adone Home Co., Ltd., we conducted a survey on 'Choosing a real estate company for selling property and expectations of major firms,' targeting 330 men and women nationwide who answered 'I or my relatives own real estate' in a preliminary survey.
*When quoting the contents of this press release, please observe the following:
- State that the source is a 'Survey by NEXER Co., Ltd. and Adone Home Co., Ltd.'
- Place a link to Adone Home Co., Ltd. (https://adone-home.co.jp/)
Overview of the Survey on 'Choosing a real estate company for selling property and expectations of major firms'
Survey method: Internet questionnaire
Survey period: March 23, 2026 - March 30, 2026
Target respondents: Men and women nationwide who answered 'I or my relatives own real estate' in a preliminary survey
Valid responses: 330 samples
Questions:
Question 1: What is the most important factor when choosing a real estate company?
Question 2: Please tell us the reason.
Question 3: When considering selling real estate, do you have the impression that 'a major real estate company is safe/reliable'?
Question 4: Please tell us why you feel that way.
Question 5: Did you know that major real estate companies sometimes refuse to handle 'properties with special circumstances (stigmatized properties, unbuildable properties, etc.)'?
Question 6: If an 'expert in solving problems' could provide total support and sell a property that was refused by a major firm, would you like to use that service?
Question 7: Please tell us the reason.
*As a general rule, percentages are rounded to the first decimal place, so the total may not equal exactly 100%.
■32.1% Answered That 'Polite Support and Ease of Consultation' is the Most Important
First, we asked about the most important factor when choosing a real estate company.
As a result, 'polite support and ease of consultation' was the most common at 32.1%. This was followed by 'high selling price' at 23.9% and 'abundance of track record' at 17.9%.
Real estate sales involve large amounts of money and complex procedures. Therefore, it is clear that many people prioritize 'whether they will provide compassionate support' over price or name recognition.
We asked for the reasons behind each answer, and here are some of them:
Those who answered 'Polite support and ease of consultation'
- Because the party you are talking to is not a company, but a person. (30s, Male)
- If the hurdle is too high, I can't even take the first step. (40s, Female)
- Since it's a high-value transaction, being trustworthy is the minimum requirement. (50s, Male)
Those who answered 'High selling price'
- I want a place that properly considers my profits. (40s, Female)
- Because I want to sell it as high as possible and keep the money. (40s, Male)
- There are various important factors, but I still want to ask the place that sells it for the highest price, and that is important. (50s, Female)
Those who answered 'Abundance of track record'
- Because a track record is a sign of trust. (30s, Male)
- Because having a rich track record gives a sense of security. (40s, Female)
- You never know if real estate will sell, so I want to entrust it to a company with a proven track record. (50s, Male)
As symbolized by the comment, 'the party you are talking to is not a company, but a person,' we can see that those who value polite support place importance on a relationship of trust with the representative. Those who value the selling price clearly show a pressing desire to increase the amount of money left in their hands even slightly, and those who value a track record see it as a basis for judging whether the company can be safely trusted.
■77.3% Answered That Major Real Estate Companies 'Provide a Sense of Security'
Next, we asked if they have the impression that 'a major real estate company is safe/reliable' when considering selling real estate.
Selling real estate is a major transaction that most people only experience a few times in their lives. Therefore, many people want to choose the real estate company they hire very carefully.
While many think 'it's safe if it's a major company,' it is actually not widely known that major real estate companies cannot handle all types of properties.
Therefore, in collaboration with Adone Home Co., Ltd., we conducted a survey on 'Choosing a real estate company for selling property and expectations of major firms,' targeting 330 men and women nationwide who answered 'I or my relatives own real estate' in a preliminary survey.
*When quoting the contents of this press release, please observe the following:
- State that the source is a 'Survey by NEXER Co., Ltd. and Adone Home Co., Ltd.'
- Place a link to Adone Home Co., Ltd. (https://adone-home.co.jp/)
Overview of the Survey on 'Choosing a real estate company for selling property and expectations of major firms'
Survey method: Internet questionnaire
Survey period: March 23, 2026 - March 30, 2026
Target respondents: Men and women nationwide who answered 'I or my relatives own real estate' in a preliminary survey
Valid responses: 330 samples
Questions:
Question 1: What is the most important factor when choosing a real estate company?
Question 2: Please tell us the reason.
Question 3: When considering selling real estate, do you have the impression that 'a major real estate company is safe/reliable'?
Question 4: Please tell us why you feel that way.
Question 5: Did you know that major real estate companies sometimes refuse to handle 'properties with special circumstances (stigmatized properties, unbuildable properties, etc.)'?
Question 6: If an 'expert in solving problems' could provide total support and sell a property that was refused by a major firm, would you like to use that service?
Question 7: Please tell us the reason.
*As a general rule, percentages are rounded to the first decimal place, so the total may not equal exactly 100%.
■32.1% Answered That 'Polite Support and Ease of Consultation' is the Most Important
First, we asked about the most important factor when choosing a real estate company.
As a result, 'polite support and ease of consultation' was the most common at 32.1%. This was followed by 'high selling price' at 23.9% and 'abundance of track record' at 17.9%.
Real estate sales involve large amounts of money and complex procedures. Therefore, it is clear that many people prioritize 'whether they will provide compassionate support' over price or name recognition.
We asked for the reasons behind each answer, and here are some of them:
Those who answered 'Polite support and ease of consultation'
- Because the party you are talking to is not a company, but a person. (30s, Male)
- If the hurdle is too high, I can't even take the first step. (40s, Female)
- Since it's a high-value transaction, being trustworthy is the minimum requirement. (50s, Male)
Those who answered 'High selling price'
- I want a place that properly considers my profits. (40s, Female)
- Because I want to sell it as high as possible and keep the money. (40s, Male)
- There are various important factors, but I still want to ask the place that sells it for the highest price, and that is important. (50s, Female)
Those who answered 'Abundance of track record'
- Because a track record is a sign of trust. (30s, Male)
- Because having a rich track record gives a sense of security. (40s, Female)
- You never know if real estate will sell, so I want to entrust it to a company with a proven track record. (50s, Male)
As symbolized by the comment, 'the party you are talking to is not a company, but a person,' we can see that those who value polite support place importance on a relationship of trust with the representative. Those who value the selling price clearly show a pressing desire to increase the amount of money left in their hands even slightly, and those who value a track record see it as a basis for judging whether the company can be safely trusted.
■77.3% Answered That Major Real Estate Companies 'Provide a Sense of Security'
Next, we asked if they have the impression that 'a major real estate company is safe/reliable' when considering selling real estate.