Survey Reveals "Clarity and Organization of Information" is Top Priority in Event Poster Design; "Adobe Illustrator" is the #1 Tool of Choice
A joint survey by online printing service 'WAVE' and NEXER found that the most important aspect of event poster design is "clarity and organization of information." "Adobe Illustrator" was chosen as the number one tool people want to use for design.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 22:00
- 🔍 Collected: April 8, 2026 at 13:30
- 🤖 AI Analyzed: April 20, 2026 at 18:07 (292h 36m after Collected)
Only about 11% of people have experience in designing and producing printed materials.
Printed materials such as flyers, posters, and leaflets are things we see in various daily situations. They are an indispensable part of our lives, used for event announcements and store campaign information.
So, how many people have actually had the experience of designing such printed materials themselves? Also, if they were to create an event poster themselves, what tools would they use and what would they prioritize?
Therefore, this time, in collaboration with the comprehensive online printing service 'WAVE', we conducted a survey on "design and production of printed materials such as flyers, posters, and leaflets" targeting 849 men and women nationwide.
*When quoting the contents of this press release, please do the following:*
- State that the source is a "survey by NEXER Inc. and WAVE."
- Link to WAVE (https://www.wave-inc.co.jp/)
- Link to the relevant article (https://www.wave-inc.co.jp/weblog/?p=32197)
**Survey Overview: "Survey on Design and Production of Printed Materials such as Flyers, Posters, and Leaflets"**
- **Survey Method:** Internet questionnaire
- **Survey Period:** March 13, 2026 - March 25, 2026
- **Survey Respondents:** Men and women nationwide
- **Valid Responses:** 849 samples
- **Question Contents:**
- Q1: Have you ever designed and produced printed materials such as flyers, posters, or leaflets yourself?
- Q2: If you were to create a poster for an event like a live concert or cultural festival, which tool would you want to use? (Multiple selections allowed)
- Q3: What is the most important point you would want to emphasize in the design of an event poster (e.g., for a live concert announcement)?
- Q4: Please tell us the reason why you want to emphasize it.
- Q5: After creating the design for printed material, would you like to check the finished image (mock-up) in advance?
- Q6: Please tell us why.
- Q7: In design production, do you want to use 'handwritten-style' text?
Printed materials such as flyers, posters, and leaflets are things we see in various daily situations. They are an indispensable part of our lives, used for event announcements and store campaign information.
So, how many people have actually had the experience of designing such printed materials themselves? Also, if they were to create an event poster themselves, what tools would they use and what would they prioritize?
Therefore, this time, in collaboration with the comprehensive online printing service 'WAVE', we conducted a survey on "design and production of printed materials such as flyers, posters, and leaflets" targeting 849 men and women nationwide.
*When quoting the contents of this press release, please do the following:*
- State that the source is a "survey by NEXER Inc. and WAVE."
- Link to WAVE (https://www.wave-inc.co.jp/)
- Link to the relevant article (https://www.wave-inc.co.jp/weblog/?p=32197)
**Survey Overview: "Survey on Design and Production of Printed Materials such as Flyers, Posters, and Leaflets"**
- **Survey Method:** Internet questionnaire
- **Survey Period:** March 13, 2026 - March 25, 2026
- **Survey Respondents:** Men and women nationwide
- **Valid Responses:** 849 samples
- **Question Contents:**
- Q1: Have you ever designed and produced printed materials such as flyers, posters, or leaflets yourself?
- Q2: If you were to create a poster for an event like a live concert or cultural festival, which tool would you want to use? (Multiple selections allowed)
- Q3: What is the most important point you would want to emphasize in the design of an event poster (e.g., for a live concert announcement)?
- Q4: Please tell us the reason why you want to emphasize it.
- Q5: After creating the design for printed material, would you like to check the finished image (mock-up) in advance?
- Q6: Please tell us why.
- Q7: In design production, do you want to use 'handwritten-style' text?