63% Prioritize Design in Custom Homes──Yet 'Price' is the Top Factor in Choosing a Builder
A joint survey by NEXER Inc. and 'Chiba Custom Home Builders Recommended Navi!' revealed that while 63.7% of consumers highly value design when building a custom home, the final decision on choosing a builder most often comes down to 'price'.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 19:10
- 🔍 Collected: April 3, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 05:42 (427h 12m after Collected)
■The Importance of Design in Custom Homes
The appeal of a custom home lies in the ability to assemble not only the floor plan but also the exterior and interior according to one's own sensibilities.
That is precisely why the extent to which people care about design, and what they use as a reference for their judgment, reflects their unique personal values. Some people may prioritize visual beauty, while others may prioritize usability and a sense of satisfaction.
Therefore, we conducted a survey on 'Custom Home Design' in collaboration with 'Chiba Custom Home Builders Recommended Navi!', targeting 606 men and women nationwide.
*When quoting the contents of this press release, please observe the following.
- State that the source is a 'Survey by NEXER Inc. and Chiba Custom Home Builders Recommended Navi!'
- Provide a link to Chiba Custom Home Builders Recommended Navi! (https://customhome-chiba.info/)
'Custom Home Design Survey' Outline
Survey method: Internet questionnaire
Survey period: March 8 - March 13, 2026
Survey target: Men and women nationwide
Valid responses: 606 samples
Questions:
Question 1: When purchasing or considering a home, how much importance do you place on the 'design' of the exterior and interior?
Question 2: What point did you want to (or did you) care about most in the design of your custom home? (Multiple selections allowed)
Question 3: Which information source was the most helpful regarding custom home design? (Multiple selections allowed)
Question 4: Have you ever felt a 'gap between ideal and reality' in the design of your custom home?
Question 5: In what specific aspects did you feel this gap? (For those who answered 'yes' to Q4)
Question 6: What point do you consider to be the most important when choosing a builder regarding custom home design?
Question 7: What kind of information do you think would be helpful for the concern, 'I want to focus on design, but I don't know the areas of expertise of each builder'?
*As a general rule, totals may not equal 100% due to rounding to the first decimal place.
■63.7% Answered Design is 'Important' or 'Very Important'
First, we investigated how much importance is placed on the 'design' of the exterior and interior when purchasing or considering a home.
The appeal of a custom home lies in the ability to assemble not only the floor plan but also the exterior and interior according to one's own sensibilities.
That is precisely why the extent to which people care about design, and what they use as a reference for their judgment, reflects their unique personal values. Some people may prioritize visual beauty, while others may prioritize usability and a sense of satisfaction.
Therefore, we conducted a survey on 'Custom Home Design' in collaboration with 'Chiba Custom Home Builders Recommended Navi!', targeting 606 men and women nationwide.
*When quoting the contents of this press release, please observe the following.
- State that the source is a 'Survey by NEXER Inc. and Chiba Custom Home Builders Recommended Navi!'
- Provide a link to Chiba Custom Home Builders Recommended Navi! (https://customhome-chiba.info/)
'Custom Home Design Survey' Outline
Survey method: Internet questionnaire
Survey period: March 8 - March 13, 2026
Survey target: Men and women nationwide
Valid responses: 606 samples
Questions:
Question 1: When purchasing or considering a home, how much importance do you place on the 'design' of the exterior and interior?
Question 2: What point did you want to (or did you) care about most in the design of your custom home? (Multiple selections allowed)
Question 3: Which information source was the most helpful regarding custom home design? (Multiple selections allowed)
Question 4: Have you ever felt a 'gap between ideal and reality' in the design of your custom home?
Question 5: In what specific aspects did you feel this gap? (For those who answered 'yes' to Q4)
Question 6: What point do you consider to be the most important when choosing a builder regarding custom home design?
Question 7: What kind of information do you think would be helpful for the concern, 'I want to focus on design, but I don't know the areas of expertise of each builder'?
*As a general rule, totals may not equal 100% due to rounding to the first decimal place.
■63.7% Answered Design is 'Important' or 'Very Important'
First, we investigated how much importance is placed on the 'design' of the exterior and interior when purchasing or considering a home.