Nordic is the #1 Most Interesting International Interior Style! What are the Reasons for Purchase and Desired Information When Incorporating It?

Awareness Survey on Overseas and Exotic Interior Styles

In recent years, more and more people have become interested in creating stylish rooms with an international flair through social media and interior magazines. Many may have longed for exotic interior styles, such as the simple spaces of Nordic design or the open living rooms of Mediterranean style.

So, what styles are actually popular, and what are the trends in purchase experience and desired information?

This time, in collaboration with SOLOW, an ethnic chic interior brand, we conducted a survey on "Interest in Overseas and Exotic Interior Styles" targeting 100 men and women nationwide who had previously responded that they "would like to incorporate overseas/exotic tastes into their home interiors."

*When citing the contents of this press release, please take the following actions: ・State that the source is "a survey by NEXER Co., Ltd. and SOLOW." ・Provide a link to SOLOW (https://solow.jp/).

"Survey on Interest in Overseas and Exotic Interior Styles" Overview Survey Method: Online questionnaire Survey Period: March 10, 2026 - March 19, 2026 Respondents: Men and women nationwide who previously responded that they "would like to incorporate overseas/exotic tastes into their home interiors." Valid Responses: 100 samples Questions: Question 1: Please tell us why you would like to incorporate "overseas/exotic tastes" into your home interior. Question 2: Please tell us which overseas interior style you are particularly interested in. Question 3: Please tell us why you are attracted to that style. *For "Other," please also specify the overseas interior style you are particularly interested in. Question 4: Have you ever purchased overseas interior items? Question 5: Please tell us why you purchased overseas interior items. Question 6: What kind of support or information would you be happy to receive when incorporating overseas interiors? (Multiple answers allowed) *As a rule, numbers are rounded to the nearest second decimal place, so the total may not be 100%.

What are the reasons for wanting to incorporate "overseas and exotic tastes" into home interiors?

First, we asked about the reasons for wanting to incorporate "overseas and exotic tastes" into home interiors.

Reasons for wanting to incorporate "overseas and exotic tastes" into home interiors