“Nordic” is the #1 Most Interesting Overseas Interior Style! What are the Reasons for Purchase and Desired Information for Incorporating It?

## Awareness Survey on Overseas/Exotic Taste Interiors In recent years, more people have become interested in creating stylish rooms with an overseas feel through social media and interior design magazines. Many may have longed for exotic interiors, such as simple Scandinavian-style spaces or open Mediterranean-style living rooms. So, what styles are actually popular, and what are the trends in purchase experience and desired information? This time, in collaboration with SOLOW, an ethnic chic interior company, we conducted a survey on "Interest in Overseas/Exotic Taste Interiors" targeting 100 men and women nationwide who had previously responded that they "wanted to incorporate overseas/exotic taste into their home interiors." *When quoting the content of this press release, please take the following actions: - State that the source is "a survey by NEXER Co., Ltd. and SOLOW." - Provide a link to SOLOW (https://solow.jp/). "Survey on Interest in Overseas/Exotic Taste Interiors" Overview Survey method: Online questionnaire Survey period: March 10, 2026 - March 19, 2026 Target respondents: Men and women nationwide who responded in a preliminary survey that they "wanted to incorporate overseas/exotic taste into their home interiors." Valid responses: 100 samples Questions: - Question 1: Please tell us why you wanted to incorporate "overseas/exotic taste" into your home interior. - Question 2: Please tell us which overseas interior style you are particularly interested in. - Question 3: Please tell us why you are attracted to that style. *For "Other," please also specify the overseas interior style you are interested in. - Question 4: Have you ever purchased overseas interior items? - Question 5: Please tell us why you purchased overseas interior items. - Question 6: What kind of support or information would you like when incorporating overseas interiors? (Multiple answers allowed) *As a rule, figures are rounded to the first decimal place, so the total may not be 100%. ## Reasons for wanting to incorporate "overseas/exotic taste" into home interiors First, we asked why respondents wanted to incorporate "overseas/exotic taste" into their home interiors. Reasons for wanting to incorporate "overseas/exotic taste" into home interiors - Because I wanted to make my home a stylish space. (Female, 30s) - I really like exotic tastes, so I thought having such interiors in my room would lift my spirits. (Female, 30s) - If I could experience a different atmosphere when I come home, I might be able to escape reality a bit and relax. (Female, 30s) - I thought European-style interiors could make the home feel warmer. (Female, 30s) - I think overseas room closets and storage are cute. I admire them. (Female, 40s) - I became interested when I traveled abroad. (Male, 40s) Many responses indicated a desire to "create a stylish space" and "boost one's mood." Some were inspired by their travels, suggesting a desire for elements of the extraordinary in their daily lives. ## 45.0% interested in "Nordic" style Next, we asked about the overseas interior styles respondents were particularly interested in. The most common answer was "Nordic" at 45.0%. This was followed by "Mediterranean" at 15.0%, "Asian" at 7.0%, "French Chic" at 6.0%, "Mid-century" at 5.0%, "Industrial" at 3.0%, and "Bohemian" at 1.0%. Nordic style garnered overwhelming support. Its simple and warm design may be one reason for its popularity, as it is easy to incorporate into Japanese homes. We also asked why respondents were attracted to Nordic style, and here are some of the responses: Please tell us why you are attracted to Nordic style. - Because I like the color scheme. (Female, 20s) - Because it has an elegant image. (Female, 30s) - I saw Nordic-style interiors on social media and thought they were "simple and stylish." (Female, 30s) - The simple and natural feel is soothing. (Female, 50s) - I think masculine furniture and atmosphere are cool. (Female, 40s) Reasons for attraction frequently included keywords like "simplicity" and "stylish." Some respondents also mentioned being influenced by social media, indicating that digital media impacts interior preferences. ## 51.0% have "purchased" overseas interior items Next, we asked if respondents had actually purchased overseas interior items. As a result, 51.0% answered "yes," and 49.0% answered "no." More than half of those interested have actually proceeded with a purchase. This suggests that interest in overseas interiors is not just a mere longing but leads to action. We asked why respondents purchased overseas interior items, and here are some of the responses: Reasons for purchasing overseas interior items - Because I wanted to buy stylish products. (Female, 30s) - My home is my castle, and I want to make it the most comfortable space, so I want to be surrounded by things I love. (Female, 30s) - Because I wanted to completely change the atmosphere of my home. (Male, 40s) - To feel something extraordinary. (Female, 40s) - Because I wanted to make it even a little Nordic-themed. (Male, 50s) Reasons for purchase centered on the desire to "have stylish items," "change the atmosphere," and "be surrounded by favorite things," reflecting a wish to enhance the quality of life. Some also purchased seeking a sense of the extraordinary, indicating that overseas interiors add color to daily life. ## 43.0% want "shop information where they can purchase" Finally, we asked what kind of support or information would be welcome when incorporating overseas interiors. The most common answer was "shop information where they can purchase" at 43.0%. This was followed by "coordination examples by style" and "recommended product introductions by price range" both at 39.0%, and "arrangement methods suitable for Japanese homes" and "layout examples by room size" both at 37.0%. The highest information need is "where to buy," suggesting that many people are interested in overseas interiors but don't know where to purchase them. Furthermore, there is high interest in coordination examples, price-range specific introductions, and arrangement methods suitable for Japanese living environments, indicating a demand for practical information. ## Summary This survey revealed that among those interested in overseas/exotic taste interiors, "Nordic" style holds overwhelming popularity, and more than half have actually purchased overseas interior items. Reasons for purchase primarily revolve around a commitment to design and a desire to change the atmosphere of their living space. There was also a strong demand for practical support, such as information on shops where items can be purchased and coordination examples. For those interested in overseas-style interiors, why not start by incorporating easy-to-introduce items like small goods and miscellaneous items? - State that the source is "a survey by NEXER Co., Ltd. and SOLOW." - Provide a link to SOLOW (https://solow.jp/). [About SOLOW] Seller: solow Co., Ltd. Representative Director: Keita Aizawa Location: 5540-2 Haraizawa, Haramura, Suwa-gun, Nagano 391-0100 Phone number: 080-4744-5093 Sales URL: http://www.solow.jp [About NEXER Co., Ltd.] Headquarters: Rise Arena Building 11F, 4-5-2 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013 Representative Director: Yuya Miyata URL: https://www.nexer.co.jp Business activities: Internet research, SEO, web branding, review content, real shop support, website creation