Approximately 86% of Women Who Have Experienced Ill-Fitting Clothes Have 'Given Up on Purchasing'. How to Find Clothes That Fit Your Body Type?

■Actual Survey on "Size-Related Concerns in Clothing Selection"

You find a design you love, but there's no size that fits you.

When buying clothes, "size" is as important as design and price.

However, in reality, many people struggle with size-related issues, such as inconsistent sizing across brands or difficulty finding clothes that fit their body type.

Therefore, in collaboration with Palemo Co., Ltd., we conducted a survey of 250 women nationwide regarding "size-related concerns in clothing selection."

*When quoting the content of this press release, please comply with the following:

・State that the source is "a survey by NEXER Co., Ltd. and Palemo Co., Ltd."

・Provide a link to Palemo Co., Ltd. (https://palemoba.com/re-j/)

・Provide a link to the relevant article (https://palemoba.com/cts/re-j/260401_checksize.html)

"Survey on Size-Related Concerns in Clothing Selection" Overview

Survey Method: Online questionnaire

Survey Period: February 27, 2026 - March 11, 2026

Target Respondents: Women nationwide

Valid Responses: 250 samples

Questions:

Question 1: Have you ever felt that the size of clothes didn't fit when purchasing them?

Question 2: Which body parts are difficult to fit? (Multiple answers allowed)

Question 3: Have you ever given up on purchasing a favorite design because your size was unavailable?

Question 4: What measures do you take to find clothes that fit your body type? (Multiple answers allowed)

Question 5: What improvements do you request from apparel brands regarding "size offerings"?

Question 6: Please explain your reason.

*As a general rule, decimal places are rounded to the second decimal place, so the total may not be 100%.

■63.6% responded "yes" to having experienced ill-fitting clothes when purchasing

First, we asked if they had ever felt that the size of clothes didn't fit when purchasing them.

As a result, 63.6% responded "yes." On the other hand, only 36.4% responded "no."

Clothing size notations often vary by brand and manufacturer, and even the same "M" can have significant differences in actual fit. This situation may be contributing to stress during shopping.

■The most difficult body part to fit is the "waist" at 45.3%

Next, we asked those who had experienced ill-fitting clothes which body parts were difficult to fit.

The most common answer was "waist" at 45.3%.

This was followed by "length (pant length)" at 34.0%, "hips" at 33.3%, "thighs" at 30.8%, and "shoulder width" at 30.2%.

The upper ranks are concentrated on lower body parts such as the waist, hips, and thighs. Since the lower body has greater individual differences in body shape compared to the upper body, many people find it difficult to find a pair that fits well.

■85.5% responded that they have "given up on purchasing due to unavailable size"

Next, we asked those who had experienced ill-fitting clothes if they had ever given up on purchasing a favorite design because their size was unavailable.

As a result, 85.5% responded "yes." On the other hand, only 14.5% responded "no."

Even if you like the design, if the size doesn't fit, you can't even pick it up.

Giving up on desired clothes can be said to be an experience that robs you of the joy of shopping itself.

■The most common measure to find clothes that fit is "emphasizing trying on in stores" at 53.5%

Next, we asked those who had experienced ill-fitting clothes what measures they take to find clothes that fit their body type.

The most common answer was "emphasizing trying on in stores" at 53.5%.

This was followed by "choosing designs that can cover body shape" at 22.6%, "comparing with actual measurements of existing clothes" at 21.4%, and "comparing multiple brands" at 20.1%.

Even with the widespread adoption of online shopping, the importance of trying on clothes remains high. Many people likely want to confirm the differences in comfort and silhouette that cannot be judged solely by size notations, with their own eyes and body.

■The most requested improvement in size offerings is "enhancement of larger sizes (L and above)" at 17.0%

Next, we asked those who had experienced ill-fitting clothes what improvements they request from apparel brands regarding "size offerings."

The most common answer was "enhancement of larger sizes (L and above)" at 17.0%.

This was closely followed by "standardization of size notations across brands to avoid differences" at 16.4%, and "offering variations in length" at 14.5%.

We asked for reasons for each response, and some are introduced below.

Those who responded "enhancement of larger sizes (L and above)"

Those who responded "standardization of size notations across brands to avoid differences"

Those who responded "offering variations in length"

Not only dissatisfaction with specific sizes, but also various concerns such as size differences between brands and mismatches between body shape and size emerge.

■Summary

This survey revealed that 63.6% of respondents had experienced ill-fitting clothes when purchasing, and furthermore, 85.5% of them had given up on purchasing due to unavailable sizes.

The body parts most difficult to fit were concentrated in the lower body, such as the waist, pant length, and hips. It was also found that over half of the respondents prioritize trying on clothes to find ones that fit their body type.

To find clothes that fit your body type, it is recommended to utilize trying on clothes and check actual measurements beforehand. Exploring brands that offer a wide range of sizes might also be an option.

・State that the source is "a survey by NEXER Co., Ltd. and Palemo Co., Ltd."

・Provide a link to Palemo Co., Ltd. (https://palemoba.com/re-j/)

・Provide a link to the relevant article (https://palemoba.com/cts/re-j/260401_checksize.html)

[About Palemo Co., Ltd.]

Location: Meieki Kinbashi Bldg. 6F, 5-27-13 Meieki, Nakamura-ku, Nagoya-shi, Aichi 450-0002, Japan

[About NEXER Co., Ltd.]

Head Office: Rise Arena Bldg. 11F, 4-5-2 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013, Japan

Representative Director: Yuya Miyata

URL: https://www.nexer.co.jp

Business Activities: Internet research, SEO, web branding, review content, real shop support, website production