Approximately 77% of Households Involve Children in Randoseru Selection! What Experiences Do They Look Back On as 'Good'?
A survey by NEXER Co., Ltd. and Rarachan Randoseru reveals that approximately 77% of households involve their children in choosing their randoseru, with many looking back positively on this experience.
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- 📰 Published: April 2, 2026 at 19:00
■Memories of Randoseru and Awareness of School Enrollment Preparation
When preparing for elementary school enrollment, many people probably first think of choosing a randoseru. Because it is something used every day for six years, many families are particular about its color, design, and material.
On the other hand, memories associated with randoseru vary by generation.
There was a time when "black for boys and red for girls" was the norm, but now there is a rich variety of colors, expanding the joy of children choosing for themselves.
Therefore, in collaboration with Rarachan Randoseru, we conducted a survey on "Memories and Awareness of Randoseru and Preparation for School Enrollment" targeting 206 men and women nationwide who responded in a preliminary survey that they had "experienced choosing a child's randoseru."
*When quoting the content of this press release, please do the following:
・State that the source is "a survey by NEXER Co., Ltd. and Rarachan Randoseru"
・Provide a link to Rarachan Randoseru (https://raraya.co.jp/)
"Survey on Memories and Awareness of Randoseru and Preparation for School Enrollment" Overview
Survey method: Internet questionnaire
Survey period: March 19, 2026 - March 26, 2026
Respondents: Men and women nationwide who responded in a preliminary survey that they had "experienced choosing a child's randoseru"
Valid responses: 206 samples
Questions:
Question 1: Do you remember the randoseru you used?
Question 2: Please tell us what impressed you about its color and design.
Question 3: Do you think "choosing a randoseru" is a special event for children?
Question 4: Please tell us why.
Question 5: Did your child participate in choosing their randoseru?
Question 6: Do you think "your child's participation in choosing their randoseru" led to excitement and anticipation for school enrollment?
Question 7: Please tell us why.
Question 8: Looking back at randoseru selection, is there anything you think "this experience was good"?
Question 9: Please tell us what you think "this experience was good" when looking back at randoseru selection.
*As a general rule, values are rounded to the first decimal place, so the total may not be 100% in some cases.
■51.0% Responded That They "Remember" Their Own Randoseru
First, we asked whether respondents remembered the randoseru they themselves used.
16.0% said "I remember clearly," and 35.0% said "I vaguely remember," totaling 51.0% of respondents who have memories of their own randoseru. On the other hand, 20.4% said "I don't remember much," and 28.6% said "I hardly remember."
We asked what impressed them about the color and design, and some responses are introduced below.
Please tell us what impressed you about the color and design.
・Green. No one else around me used it. (20s, Male)
・It was made of cowhide, light, and the flap was a bit wrinkled and soft. The color was a slightly dark red. (20s, Female)
・I wanted a pastel color. (40s, Female)
・It was customizable. (40s, Male)
・It was an era when girls only had red and boys only had black as options. (50s, Female)
・It was a unique randoseru specific to the elementary school I entered, so it stood out when I transferred schools, which I disliked. (50s, Male)
While some vividly remember choosing a color different from others or even the texture of the material, others recalled a time when there were almost no choices. Compared to recent trends of customization and pastel colors, it is clear that randoseru culture has changed significantly.
■86.8% Responded That Choosing a Randoseru is a "Special Event" for Children
Next, we asked if respondents thought "choosing a randoseru" was a special event for children.
38.3% said "I strongly think so," and 48.5% said "I somewhat think so," totaling 86.8% of respondents who feel that choosing a randoseru is a special event.
We asked why they thought it was a special event for children, and some responses are introduced below.
Reasons why it is considered a special event for children
・Because it's an important randoseru that will be used for six years. (20s, Female)
・It's one of the first events where they get to decide for themselves, isn't it? (20s, Male)
・Because it's used for six years, and they won't own such an expensive bag many times in their life. (40s, Male)
・They want to choose it themselves. Colors and designs are so abundant now. (40s, Female)
・Because it's the child's first big purchase. (60s, Male)
In addition to the special feeling of using it for a long period of six years, the experience itself of being involved in a major purchase by their own will for the first time in their life seems to make randoseru selection special.
■77.2% Responded That Their Child "Participated in Randoseru Selection"
Next, we asked whether the child themselves participated in choosing their randoseru.
The result was 77.2% for "participated" and 22.8% for "did not participate."
This shows that in many households, children themselves were involved in choosing their randoseru.
Furthermore, we asked those who responded that their child participated in randoseru selection if they thought that experience led to excitement and anticipation for school enrollment.
49.7% said "I strongly think so," and 38.4% said "I somewhat think so," totaling 88.1% of respondents who feel that participation in randoseru selection led to anticipation for school enrollment.
We asked for reasons why they thought it led to excitement and anticipation for school enrollment, and some responses are introduced below.
Reasons why it led to excitement and anticipation for school enrollment
・Because they enjoyed being able to choose it themselves. (20s, Female)
・Because they were eager to carry their randoseru and go to school. (20s, Female)
・I think it was the right decision to let them choose what they wanted, as they will cherish what they chose themselves. (40s, Female)
・Because it leads to motivation to go to school carrying this randoseru. (40s, Female)
・Because they seemed happy looking at and carrying their randoseru before going to school. (50s, Female)
Both voices from the generation of participants, saying "it was fun to choose it myself," and voices from the parents' perspective, saying "they were eager to carry it to school" and "they seemed happy looking at and carrying it," were gathered.
It suggests that the experience of choosing for oneself naturally enhances the excitement before school enrollment.
■30.1% Responded That They "Have" Something They Think "This Experience Was Good" When Looking Back at Randoseru Selection
Finally, we asked if respondents had anything they thought "this experience was good" when looking back at randoseru selection.
30.1% said "yes," and 69.9% said "no."
This shows that about 30% of respondents have positive anecdotes when looking back at their randoseru selection experience.
We asked about specific anecdotes, and some are introduced below.
What respondents thought "this experience was good" when looking back at randoseru selection
・It was good that I could go to school for six years with the randoseru I chose myself. (20s, Female)
・Although it was different from others, I had no regrets. (20s, Male)
・The department store had a fitting service, which was very good. (40s, Female)
・Because I could decide the color and other details myself. (40s, Male)
・For a child, it's a once-in-a-lifetime experience, so going shopping together and choosing what they liked was a special experience. (50s, Female)
Responses included not regretting choosing a color different from others, the joy of being able to try it on and confirm it, and the satisfaction of being able to decide the details themselves. It is clear that the experience of "choosing for oneself" remains a good memory.
■Summary
This survey revealed that approximately 87% of those who experienced randoseru selection believe that "choosing a randoseru is a special event for children," and approximately 77% of households involved their children in the selection process.
Furthermore, it is noteworthy that approximately 88% of participating children felt increased excitement and anticipation for school enrollment through this experience. A randoseru is not only a companion for six years but also a symbol of the significant milestone of "becoming an elementary school student."
By allowing children to choose by their own will, a positive attitude towards school enrollment may be fostered. For families planning to choose a randoseru, why not take your time with your child to find the perfect one together?
＜For use in articles, etc.＞
・State that the source is "a survey by NEXER Co., Ltd. and Rarachan Randoseru"
・Provide a link to Rarachan Randoseru (https://raraya.co.jp/)
【About Rarachan Randoseru】
Operating company: Rara Co., Ltd.
Location: 3-22-1 Minami-Hatogaya, Kawaguchi-shi, Saitama 334-0013
Representative Director: Yuko Ando
Tel: 048-288-8111
Business content: Randoseru specialist manufacturer
【About NEXER Co., Ltd.】
FAQ
What percentage of children participate in randoseru selection?
Approximately 77% of households involve their children in choosing their randoseru. This indicates that children's opinions are valued in many families.
What are the benefits of children participating in randoseru selection?
It increases excitement and anticipation for school enrollment, fosters a sense of cherishing what they chose themselves, and deepens their attachment to an item they will use for six years.
When should randoseru selection begin?
While the survey doesn't specify a time, given the emphasis on children's active participation, it's advisable for parents and children to start considering options early.