How does an original paper bag impact customer impressions?

About 50% of people reported that their impression of the store changed, with a tendency towards a more positive impression.

Can paper bags lead to a desire to return?

One in four people said they felt like returning due to the original paper bag.

What were the survey targets and dates?

The survey was conducted from February 26 to March 6, 2026, targeting 500 people nationwide.

Approximately 50% of stores with original paper bags say 'impression changes'! 1 in 4 found to feel 'want to visit again'

Published Apr 2, 2026 12:00 AM ・ Updated Jun 14, 2026 12:01 AM ・ 4 min read ・ Source: PR TIMES

A joint survey by NEXER and Kumabukuro, a specialty store for original paper bags in Kumamoto, revealed that about 50% of consumers feel their impression of a store changes if it uses original paper bags, and 1 in 4 are inclined to revisit the store.

How do you feel when you receive a store's original paper bag?

When you shop, you are handed a paper bag along with your purchase.

Many of you have probably had the experience of feeling a little happy when the design is cute, haven't you? So, to what extent do original paper bags actually influence consumers' shopping experiences?

This time, in collaboration with 'Kumabukuro', an original paper bag specialty store in Kumamoto, we conducted a nationwide survey of 500 men and women on "impressions and shopping experiences regarding store original paper bags."

*When quoting the content of this press release, please take the following actions. ・State that the source is "A survey by NEXER Co., Ltd. and Kumabukuro" ・Place a link to Kumabukuro (https://fukuro-mart.net/)

"Survey on impressions and shopping experiences regarding store original paper bags" Survey Overview Survey method: Online questionnaire Survey period: February 26, 2026 - March 6 Respondents: Men and women nationwide Valid responses: 500 samples Questions: Question 1: When you shop, how do you feel when you are handed products in a store's original paper bag (with logo or store name)? Question 2: Please tell us why you feel that way. Question 3: Does your impression of a store change between a store with original paper bags and a store with plain or generic paper bags? Question 4: Please tell us why. Question 5: Does the presence of original paper bags increase your satisfaction with shopping at that store? Question 6: Please tell us why. Question 7: Have you ever thought "I want to come back" or "I want to buy again" because of an original paper bag? Question 8: What kind of paper bag was it? *In principle, numbers are rounded to the second decimal place, so the total may not be 100%.

21.0% answered "feels special," many positive impressions of store original paper bags

First, we asked how they feel when they are handed products in a store's original paper bag (with logo or store name) when shopping.

FACT BOX

Source: PR TIMES
Category: Survey

Approximately 50% of stores with original paper bags say 'impression changes'! 1 in 4 found to feel 'want to visit again'

⚡ Key Points

How do you feel when you receive a store's original paper bag?

21.0% answered "feels special," many positive impressions of store original paper bags

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY