Nordic is the #1 Most Interesting International Interior Style! What are the Reasons for Purchase and Desired Information When Incorporating It?
A survey conducted jointly by NEXER Co., Ltd. and SOLOW on "Interest in Overseas and Exotic Interior Styles" has revealed its results. Nordic style emerged as the most popular, and insights into purchase reasons and desired information for adoption have been uncovered.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 00:52 (491h 12m after Collected)
■Awareness Survey on Overseas and Exotic Interior Styles
In recent years, more and more people have become interested in creating stylish rooms with an international flair through social media and interior magazines. Many may have longed for exotic interior styles, such as the simple spaces of Nordic design or the open living rooms of Mediterranean style.
So, what styles are actually popular, and what are the trends in purchase experience and desired information?
This time, in collaboration with SOLOW, an ethnic chic interior brand, we conducted a survey on "Interest in Overseas and Exotic Interior Styles" targeting 100 men and women nationwide who had previously responded that they "would like to incorporate overseas/exotic tastes into their home interiors."
*When citing the contents of this press release, please take the following actions:
・State that the source is "a survey by NEXER Co., Ltd. and SOLOW."
・Provide a link to SOLOW (https://solow.jp/).
"Survey on Interest in Overseas and Exotic Interior Styles" Overview
Survey Method: Online questionnaire
Survey Period: March 10, 2026 - March 19, 2026
Respondents: Men and women nationwide who previously responded that they "would like to incorporate overseas/exotic tastes into their home interiors."
Valid Responses: 100 samples
Questions:
Question 1: Please tell us why you would like to incorporate "overseas/exotic tastes" into your home interior.
Question 2: Please tell us which overseas interior style you are particularly interested in.
Question 3: Please tell us why you are attracted to that style. *For "Other," please also specify the overseas interior style you are particularly interested in.
Question 4: Have you ever purchased overseas interior items?
Question 5: Please tell us why you purchased overseas interior items.
Question 6: What kind of support or information would you be happy to receive when incorporating overseas interiors? (Multiple answers allowed)
*As a rule, numbers are rounded to the nearest second decimal place, so the total may not be 100%.
## What are the reasons for wanting to incorporate "overseas and exotic tastes" into home interiors?
First, we asked about the reasons for wanting to incorporate "overseas and exotic tastes" into home interiors.
Reasons for wanting to incorporate "overseas and exotic tastes" into home interiors
In recent years, more and more people have become interested in creating stylish rooms with an international flair through social media and interior magazines. Many may have longed for exotic interior styles, such as the simple spaces of Nordic design or the open living rooms of Mediterranean style.
So, what styles are actually popular, and what are the trends in purchase experience and desired information?
This time, in collaboration with SOLOW, an ethnic chic interior brand, we conducted a survey on "Interest in Overseas and Exotic Interior Styles" targeting 100 men and women nationwide who had previously responded that they "would like to incorporate overseas/exotic tastes into their home interiors."
*When citing the contents of this press release, please take the following actions:
・State that the source is "a survey by NEXER Co., Ltd. and SOLOW."
・Provide a link to SOLOW (https://solow.jp/).
"Survey on Interest in Overseas and Exotic Interior Styles" Overview
Survey Method: Online questionnaire
Survey Period: March 10, 2026 - March 19, 2026
Respondents: Men and women nationwide who previously responded that they "would like to incorporate overseas/exotic tastes into their home interiors."
Valid Responses: 100 samples
Questions:
Question 1: Please tell us why you would like to incorporate "overseas/exotic tastes" into your home interior.
Question 2: Please tell us which overseas interior style you are particularly interested in.
Question 3: Please tell us why you are attracted to that style. *For "Other," please also specify the overseas interior style you are particularly interested in.
Question 4: Have you ever purchased overseas interior items?
Question 5: Please tell us why you purchased overseas interior items.
Question 6: What kind of support or information would you be happy to receive when incorporating overseas interiors? (Multiple answers allowed)
*As a rule, numbers are rounded to the nearest second decimal place, so the total may not be 100%.
## What are the reasons for wanting to incorporate "overseas and exotic tastes" into home interiors?
First, we asked about the reasons for wanting to incorporate "overseas and exotic tastes" into home interiors.
Reasons for wanting to incorporate "overseas and exotic tastes" into home interiors