Approximately 93% of People Prioritize 'Safe and Secure Materials' When Choosing Baby Products! How to Select Baby Gifts That Convey Your Care for the Baby

■ How much do you care about the materials and safety of baby products?

When a baby is born, the number of opportunities to choose items that come into direct contact with their skin—such as underwear, swaddles, and towels—increases significantly. Because a baby's skin is more delicate than an adult's, many people likely want to choose products with careful consideration for materials and safety.

In collaboration with Organically, we conducted a survey on "awareness of materials and safety in baby products," targeting 400 men and women across Japan who responded in a preliminary survey that they "have children or have given baby gifts before."

※ When citing the contents of this press release, please ensure the following:

・State that the source is a "Survey by NEXER, Inc. and CAV, Inc."

・Include a link to Organically (https://organically.jp/)

・Include a link to the relevant article (https://organically.jp/user_data/column/syussaniwai/questionnaire03)

Survey Overview: "Survey on Awareness of Materials and Safety in Baby Products"

Method: Internet survey

Period: March 3, 2026 – March 11, 2026

Target: Men and women nationwide who have children or have given baby gifts

Valid responses: 400 samples

■ 69.8% of respondents say they "care about materials" when choosing baby products

First, we asked how much they care about materials (cotton, organic, synthetic fibers, etc.) when choosing baby products. The results showed that 26.5% answered "I care very much" and 43.3% answered "I care somewhat," meaning a total of 69.8% are conscious of the materials used in baby products.

■ 93.5% believe that "safe and secure materials" are best for items touching a baby's skin

Next, we asked if they believe "safe and secure materials" are best for items that come into contact with a baby's skin. 60.5% answered "I strongly think so" and 33.0% answered "I somewhat think so," totaling 93.5% who prioritize safety.

■ 75.7% would "choose even if it's a bit expensive" for the sake of safe and secure materials

We asked those who believe in safe materials if they would choose them even at a higher price. 75.7% responded that they would choose them even if they are somewhat expensive, indicating that many prioritize material quality over price for items touching a baby's skin.

■ 62.2% have "considered materials and safety" when giving baby gifts

We asked those who have given baby gifts if they have ever considered materials and safety when selecting them. 62.2% answered "Yes," showing that more than 6 out of 10 people consider these factors even when choosing gifts for others.

■ 81.1% consider "Made in Japan" or "Domestic" to be important when choosing baby products

Finally, we asked if being "Made in Japan" or "Domestic" is important. 37.8% answered "I strongly think so" and 43.3% answered "I somewhat think so," totaling 81.1% who place importance on domestic products, citing trust in quality and safety standards.

■ Conclusion

This survey revealed that approximately 70% of people are conscious of materials when choosing baby products, and 93.5% believe that "safe and secure materials" are essential. With over 80% valuing "Made in Japan" products, it is clear that when choosing baby items, it is worth looking beyond appearance and design to consider the safety of materials and the origin of the products.