AI Adoption in the Wedding Industry Advances, Yet Most Fail to Implement It On-Site—New Value Frontier Inc. Launches 'AI On-Site Transformation Program'

New Value Frontier Inc. (Headquarters: 1-3-18 Hiroo, Shibuya-ku, Tokyo; Representative Director: Takamiya Koichiro), a company with the mission of "Revitalizing Japan through weddings," and now entering its 18th year since establishment, has officially launched a new range of services and products.

To date, the company has partnered with over 350 wedding venues nationwide through entrusted business operations and consulting centered on team building, as well as staffing and outsourcing services specialized for the bridal industry. In recent years, it has been a pioneer in promoting the adoption of AI in the wedding sector by actively advancing the use of BridalInsight Pro Dolphin (Dolphin), an AI tool specifically designed for the bridal industry.

Now, leveraging the expertise and on-site insights accumulated over 18 years, the company is expanding its reach into the broader hospitality and service industries—areas highly compatible with the bridal sector. Spearheaded by Hiroki Kanemasa, Executive Director of the AI Promotion Division, New Value Frontier is formally launching this new phase of business expansion.

The company will regularly introduce new services and products going forward. Stay tuned.

The Hidden Challenge in Wedding Industry AI Adoption: "Failure to Take Root"

In recent years, growing interest in generative AI has led many companies to adopt tools such as ChatGPT, Gemini, and Microsoft Copilot. However, in the wedding industry, post-implementation challenges have become apparent: "tools are purchased but not used on-site," "only a few employees utilize them," and "no clear impact on performance is observed."

Moreover, amid ongoing labor shortages and rising labor costs, reliance on veteran staff and increasing training burdens are forcing a reevaluation of traditional operational models. In response to these challenges, New Value Frontier Inc. has launched the 'AI On-Site Transformation Program,' an organizational transformation support service centered on practical AI utilization.

Structural Challenges in the Wedding Industry That AI Adoption Alone Cannot Solve

Historically, wedding operations have relied heavily on exceptional planners, experienced managers, and a few top-performing sales staff. Today, however, a combination of factors—including worsening recruitment difficulties, rising labor costs, increasing training expenses, persistently high turnover rates, diversified customer demands, and soaring customer acquisition costs—has made it increasingly difficult to sustain growth through individual-dependent operations.

What's Needed Is Not "AI Adoption" but "AI Integration"

New Value Frontier believes that what wedding venues truly need is not merely the introduction of AI tools, but organizational transformation driven by AI.

The key lies in enhancing training efficiency, sharing know-how across the organization, standardizing operations, improving meeting productivity, and building systems that generate profit.

Overview of the AI On-Site Transformation Program

This program is a practical, on-site organizational transformation support service designed specifically for wedding venues. Using AI as a starting point, it drives the elimination of individual dependency, establishment of training systems, operational standardization, knowledge sharing, and meeting reform to support the creation of profitable, sustainable organizations.

Phase 1 | AI On-Site Transformation Diagnosis: Analyzes the current state of the venue across five areas—individual dependency, training, standardization, knowledge sharing, and meeting productivity—visualizing improvement priorities and business impact.

Phase 2 | AI On-Site Transformation Training (4 sessions, 2 hours each): Participants learn practical AI applications in planning, service operations, training, and management.

Phase 3 | AI On-Site Transformation Support (twice monthly): Ongoing support including task feedback, chat consultations, manager coaching, and on-site implementation assistance.

Not "Teaching AI," but "Building Systems That Develop People"

While typical AI training focuses on learning how to use tools, this program aims to "build systems that develop people." It seeks to reduce training workload while improving training quality, transforming individual knowledge into organizational assets.

A Program Forged from Experience Supporting Over 300 Venues Nationwide

New Value Frontier has supported more than 300 wedding venues across Japan. Its deep understanding of the unique on-site operations of the bridal industry—including new client acquisition, consultations, event preparation, service delivery, and talent development—enables it to deliver support that is truly practical and implementable.

Expected Outcomes

The program is expected to reduce training hours, shorten meeting times, decrease managerial workload, improve handover quality, enhance knowledge sharing, and increase AI adoption rates. It will also help prevent knowledge loss upon employee departure and accelerate staff development.

Comment from the Responsible Executive

Hiroki Kanemasa, Executive Director, AI Promotion Division, New Value Frontier Inc.:

"The wedding industry is now at a major turning point, facing labor shortages and rising costs. We do not view AI merely as a tool for efficiency. We believe AI can help create organizations where people grow more easily, work more comfortably, and generate sustainable profits. Moving forward, we will continue to support the wedding industry by delivering AI solutions that are truly adopted on-site, contributing to the industry's long-term growth."

Company Overview

Company Name: New Value Frontier Inc.

Address: 11th Floor, Hiroo Office Building, 1-3-18 Hiroo, Shibuya-ku, Tokyo

Representative: Representative Director Takamiya Koichiro

Business Activities: Consulting for the bridal industry, web advertising and marketing, hotel and inn operations

URL: http://www.newvaluefrontier.co.jp/

【Inquiries Regarding This Announcement】

AI Promotion Division, New Value Frontier Inc.

TEL: 03-5791-7301

MAIL: dolphin@newvaluefrontier.co.jp

Service Overview: https://newvaluefrontier.co.jp/dolphin/