Selected from 1,741 Municipalities Nationwide! Top 30 "Hidden Gem" Domestic Travel Destinations Recommended for Golden Week Family Trips
Reiwa Travel, operating the smart, affordable travel app "NEWT," announced its "Top 30 Hidden Gem Golden Week Family Travel Spots" based on a unique survey of 1,741 municipalities nationwide. This ranking provides a guide for families to find ideal, less crowded travel destinations for memorable Golden Week holidays.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 02:00
- 🔍 Collected: April 27, 2026 at 17:31
- 🤖 AI Analyzed: April 27, 2026 at 23:30 (5h 58m after Collected)
Reiwa Travel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Takaya Shinozuka), which operates the smart, affordable travel app "NEWT," conducted a unique survey of 1,741 municipalities nationwide and announced the "Top 30 Hidden Gem Golden Week Family Travel Spots."
This period, with its brilliant fresh greenery and the mildest climate of the year, is truly the best season for family travel. However, while many parents wish to "take their children somewhere special for the long holiday," they often agonize over choosing a destination, thinking, "Will the kids get tired with the huge crowds everywhere?" or "Will we, the parents, run out of stamina due to traffic jams and travel stress?" For a limited and precious itinerary of 1-2 days or 2-3 days, finding a place where crowds can be avoided and the whole family can spend time comfortably and happily is the biggest key to a successful trip.
This ranking multi-dimensionally analyzed municipalities nationwide based on five criteria (20 points each, 100 points total): hidden gem factor, family-friendliness, richness of family experiences, accessibility, and GW suitability.
*This release may be freely reprinted and quoted. Please clearly state the source and publish it by linking to the following text:
[Example of description]
Survey by "NEWT (Noot), a tour and hotel booking app for overseas and domestic travel"
Article URL: https://newt.net/jpn/tochigi/mag-57892742917
*Please insert hyperlinks for the underlined blue text respectively.
■ Top 1-10: Hidden Gem GW Spot Ranking
No. 1: Mibu Town, Tochigi Prefecture
Hidden Gem Factor 20 points, Family-Friendliness 20 points, Richness of Family Experiences 19 points, Accessibility 19 points, GW Suitability 20 points Total 98 points
Provided by Mibu Town Commerce and Tourism Division
This area is home to facilities where children can get engrossed, such as the "Mibu Town Toy Museum" and "Tochigi Wanpaku Park." Even during Golden Week, the vast park allows for picnics and outdoor play, making it a hidden gem where crowds are less concentrated and families can relax. It also boasts excellent access from the city center, making it ideal for day trips or 1-night, 2-day short trips.
[Kid-friendly point] The Toy Museum is a completely all-weather facility, so you can rest assured even in sudden rain. Also, Wanpaku Park has extensive nursing rooms and diaper changing spaces.
Comment from Mibu Town Commerce and Tourism Division:
Mibu Town is home to "Michi-no-Eki Mibu," "Japan's largest roadside station." With this year's renewal opening, the new "La chic marche" has opened. It offers souvenirs, Mibu sweets, and restaurant services, with plenty of delicious food. Additionally, there are popular facilities for children such, as the "Toy Museum" and "Wanpaku Park," where families can have fun. Please come and enjoy Golden Week in the charming "Mibu Town"!
No. 2: Toyohashi City, Aichi Prefecture
Hidden Gem Factor 19 points, Family-Friendliness 20 points, Richness of Family Experiences 20 points, Accessibility 18 points, GW Suitability 19 points Total 96 points
Provided by Toyohashi City Tourism Promotion Division
"Non Hoi Park" (Toyohashi Zoo and Botanical Park), which integrates a zoo, botanical garden, natural history museum, and amusement park, boasts such richness that it cannot be fully explored in a single day. Since diverse content is dispersed across the vast premises, it is easy to avoid crowds even during Golden Week and is overwhelmingly supported by families. There are also abundant culinary delights, such as local gourmet food.
[Kid-friendly point] There are resting areas throughout the park, and stroller movement is smooth. There is also an area where you can enjoy animal interactions for free.
Comment from Toyohashi City Tourism Promotion Division:
Thank you for selecting us as the second-ranked "hidden gem" for Golden Week! Non Hoi Park is a complex facility where everyone, from small children to adults, can enjoy interactions with animals, beautiful plants, powerful dinosaur fossils, and an amusement park for families. "Non Hoi" is a call for attention, meaning "Hey, hey," or "Listen up," in the Mikawa dialect. Why not stop by Toyohashi this Golden Week?
No. 3: Oda City, Shimane Prefecture
Hidden Gem Factor 20 points, Family-Friendliness 18 points, Richness of Family Experiences 19 points, Accessibility 18 points, GW Suitability 20 points Total 95 points
Provided by Toyohashi City Tourism Promotion Division
This area is where history and nature intersect, boasting the World Heritage Site, Iwami Ginzan. The Omori townscape, which is the center of tourism, offers a relaxed atmosphere even during Golden Week, making it ideal for historical walks avoiding crowds. Furthermore, the Sanbe-san area, designated as a national park, has learning facilities such as the "Shimane Prefectural Sanbe Nature Museum Sahimel" and the "Sanbe Azukihara Buried Forest Park," as well as tourist lifts, providing an environment where children can relax and play freely in vast nature.
This period, with its brilliant fresh greenery and the mildest climate of the year, is truly the best season for family travel. However, while many parents wish to "take their children somewhere special for the long holiday," they often agonize over choosing a destination, thinking, "Will the kids get tired with the huge crowds everywhere?" or "Will we, the parents, run out of stamina due to traffic jams and travel stress?" For a limited and precious itinerary of 1-2 days or 2-3 days, finding a place where crowds can be avoided and the whole family can spend time comfortably and happily is the biggest key to a successful trip.
This ranking multi-dimensionally analyzed municipalities nationwide based on five criteria (20 points each, 100 points total): hidden gem factor, family-friendliness, richness of family experiences, accessibility, and GW suitability.
*This release may be freely reprinted and quoted. Please clearly state the source and publish it by linking to the following text:
[Example of description]
Survey by "NEWT (Noot), a tour and hotel booking app for overseas and domestic travel"
Article URL: https://newt.net/jpn/tochigi/mag-57892742917
*Please insert hyperlinks for the underlined blue text respectively.
■ Top 1-10: Hidden Gem GW Spot Ranking
No. 1: Mibu Town, Tochigi Prefecture
Hidden Gem Factor 20 points, Family-Friendliness 20 points, Richness of Family Experiences 19 points, Accessibility 19 points, GW Suitability 20 points Total 98 points
Provided by Mibu Town Commerce and Tourism Division
This area is home to facilities where children can get engrossed, such as the "Mibu Town Toy Museum" and "Tochigi Wanpaku Park." Even during Golden Week, the vast park allows for picnics and outdoor play, making it a hidden gem where crowds are less concentrated and families can relax. It also boasts excellent access from the city center, making it ideal for day trips or 1-night, 2-day short trips.
[Kid-friendly point] The Toy Museum is a completely all-weather facility, so you can rest assured even in sudden rain. Also, Wanpaku Park has extensive nursing rooms and diaper changing spaces.
Comment from Mibu Town Commerce and Tourism Division:
Mibu Town is home to "Michi-no-Eki Mibu," "Japan's largest roadside station." With this year's renewal opening, the new "La chic marche" has opened. It offers souvenirs, Mibu sweets, and restaurant services, with plenty of delicious food. Additionally, there are popular facilities for children such, as the "Toy Museum" and "Wanpaku Park," where families can have fun. Please come and enjoy Golden Week in the charming "Mibu Town"!
No. 2: Toyohashi City, Aichi Prefecture
Hidden Gem Factor 19 points, Family-Friendliness 20 points, Richness of Family Experiences 20 points, Accessibility 18 points, GW Suitability 19 points Total 96 points
Provided by Toyohashi City Tourism Promotion Division
"Non Hoi Park" (Toyohashi Zoo and Botanical Park), which integrates a zoo, botanical garden, natural history museum, and amusement park, boasts such richness that it cannot be fully explored in a single day. Since diverse content is dispersed across the vast premises, it is easy to avoid crowds even during Golden Week and is overwhelmingly supported by families. There are also abundant culinary delights, such as local gourmet food.
[Kid-friendly point] There are resting areas throughout the park, and stroller movement is smooth. There is also an area where you can enjoy animal interactions for free.
Comment from Toyohashi City Tourism Promotion Division:
Thank you for selecting us as the second-ranked "hidden gem" for Golden Week! Non Hoi Park is a complex facility where everyone, from small children to adults, can enjoy interactions with animals, beautiful plants, powerful dinosaur fossils, and an amusement park for families. "Non Hoi" is a call for attention, meaning "Hey, hey," or "Listen up," in the Mikawa dialect. Why not stop by Toyohashi this Golden Week?
No. 3: Oda City, Shimane Prefecture
Hidden Gem Factor 20 points, Family-Friendliness 18 points, Richness of Family Experiences 19 points, Accessibility 18 points, GW Suitability 20 points Total 95 points
Provided by Toyohashi City Tourism Promotion Division
This area is where history and nature intersect, boasting the World Heritage Site, Iwami Ginzan. The Omori townscape, which is the center of tourism, offers a relaxed atmosphere even during Golden Week, making it ideal for historical walks avoiding crowds. Furthermore, the Sanbe-san area, designated as a national park, has learning facilities such as the "Shimane Prefectural Sanbe Nature Museum Sahimel" and the "Sanbe Azukihara Buried Forest Park," as well as tourist lifts, providing an environment where children can relax and play freely in vast nature.