Reiwatravel Refreshes Mission and Vision: From Japan-Originated to Global Standard Travel Services

Reiwatravel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Takaya Shinozuka), which operates the smart and affordable travel app 'NEWT', announced today that it has redefined its mission and formulated a new mission: 'New Travel, for Everyone.'.

This new mission integrates the previously held mission 'Designing New Travel' and vision 'Creating a Digital Travel Agency that Represents the Reiwa Era,' expressing the value we aim to provide and the direction we aspire to in a simpler and more essential way.

Under this mission, Reiwatravel will further advance the update of travel experiences cultivated as a Japan-originated service, aiming to become a 'world-standard' travel service used by more people, regardless of their place of residence or language.

◾️Background of Mission and Vision Refresh

Environmental Change: From Digital to AI Era

In recent years, the evolution of technology has shifted significantly from digital to AI, and the nature of travel experiences continues to change. The value that can be realized through technology, such as providing information tailored to each traveler's needs and supporting decision-making, continues to expand.

Reiwatravel has until now provided services based on the concept of a 'Digital Travel Agency,' but moving forward, it aims to evolve the travel experience itself without being confined to specific methods, by flexibly incorporating the latest technologies of each era.

Expansion of Target: From Japan to the World

Until now, our company has aimed to be a 'representative presence of the Reiwa era,' but from now on, we aspire to deliver value to people around the world from a broader perspective.

Travel is an experience that connects people across borders and cultures, and services should also not be limited to specific countries or languages. Reiwatravel aims to provide services that are easy for travelers around the world to use, based on the knowledge cultivated as a Japan-originated service.

Addressing All Travel Needs: Eliminating Barriers to Travel

Even with the desire to travel, there are many cases where it does not materialize due to various reasons such as time, budget, language, the effort of gathering information, and the complexity of arrangements. Travel barriers vary from person to person, and the underlying issues are diversifying. Furthermore, physical constraints such as place of residence and language may prevent travel from even being an option in the first place.

Reiwatravel has been working to make travel more accessible by improving the booking experience through technology, optimizing prices, and providing support from travel concierges. Moving forward, we will continue to address the various constraints and anxieties that arise when planning a trip and resolve them, thereby creating an environment where each individual can realize their own unique travel experience, regardless of constraints such as place of residence or language.

◾️Thought Behind the New Mission

The new mission, 'New Travel, for Everyone.', embodies two intentions: 'updating the travel experience,' which Reiwatravel has been working on, and 'expanding the target' to whom that value is delivered.

'New Travel' represents the stance of continuously creating travel experiences that are not bound by conventional wisdom, by combining the power of technology and people.