Reiwa Travel Refreshes Mission and Vision, Shifting from "Japan-Originated" to "Global Standard" Travel Services
Reiwa Travel has redefined its mission and vision, formulating a new mission: "New Travel, for Everyone." The company aims to transition from a Japan-originated service to a global-standard travel service, adapting to the AI era and expanding its target audience worldwide.
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- 📰 Published: April 1, 2026 at 19:41
Reiwa Travel Inc. (Head Office: Shibuya-ku, Tokyo; Representative Director and President: Takaya Shinozuka), which operates the smart, affordable travel app "NEWT," announced today that it has redefined its mission and formulated a new mission: "New Travel, for Everyone."
This new mission integrates our previous mission, "Designing New Travel," and vision, "Creating a Digital Travel Agency that Represents the Reiwa Era," to more simply and fundamentally express the value we aim to provide and the direction we aspire to.
Under this new mission, Reiwa Travel will further accelerate the update of travel experiences cultivated as a Japan-originated service, aiming to become a "world-standard" travel service utilized by more people, regardless of their place of residence or language.
◾️Background to the Mission and Vision Refresh
Environmental Changes: From Digital to the AI Era
In recent years, technological evolution has shifted significantly from digital to AI, and the nature of travel experiences continues to change. The value that can be realized through technology, such as providing information tailored to each traveler's needs and supporting decision-making, continues to expand.
Reiwa Travel has previously provided services based on the concept of a "Digital Travel Agency," but going forward, we aim to evolve the travel experience itself by flexibly incorporating the latest technologies of each era, without being confined to specific means.
Expansion of Target Audience: From Japan to the World
Until now, our company has aimed to be "a presence representing the Reiwa era," but from now on, we aspire to be a presence that delivers value to people around the world from a broader perspective.
Travel is an experience that connects people across borders and cultures, and services are not limited to specific countries or languages. Based on the knowledge cultivated as a Japan-originated service, Reiwa Travel aims to provide services that are easy for travelers worldwide to use.
Addressing All Travel Needs: Eliminating Barriers to Travel
Even with the desire to travel, there are many cases where it doesn't materialize due to various reasons such as time, budget, language, the effort of gathering information, and the complexity of arrangements. Travel barriers differ for each person, and the underlying issues are diversifying. Furthermore, physical constraints such as place of residence or language can sometimes prevent travel from even being considered as an option.
Reiwa Travel has previously worked to make travel more accessible through improving the booking experience using technology, optimizing prices, and providing support from travel concierges. Going forward, we will continue to address various constraints and anxieties that arise when considering travel, and by resolving them, we will create an environment where everyone can realize their own unique travel, regardless of constraints such as place of residence or language.
◾️Thoughts Behind the New Mission
The new mission, "New Travel, for Everyone," embodies two intentions: Reiwa Travel's ongoing commitment to "updating the travel experience" and expanding the scope of those to whom this value is delivered.
"New Travel" represents our stance of continuously creating travel experiences that are not bound by conventional wisdom, by combining the power of technology and human effort. And "for Everyone" expresses our desire to deliver value while catering to the individual needs of each person, regardless of their place of residence, language, or cultural background.
First, we ourselves will create "new travel" and actively deliver its value. This mission is a simple expression of that idea.
◾️Comment from Takaya Shinozuka, Representative Director and President of Reiwa Travel
Since our founding in 2021, our company has been committed to updating travel experiences by leveraging technology, under the mission of "Designing New Travel."
Travel is inherently an experience that anyone can enjoy across countries, languages, and cultures, and its potential is not limited to specific regions or demographics. From its inception, Reiwa Travel has aimed to deliver new travel experiences to as many people as possible.
The new mission, "New Travel, for Everyone," formulated this time, embodies our desire to continuously evolve travel experiences by combining the power of technology and human effort, and to deliver that value regardless of place of residence or language. Furthermore, we aim to address reasons why people might give up on travel, such as time, budget, and the effort of gathering information, and by resolving these, we want to realize the optimal "every kind of travel" for each individual.
Reiwa Travel will continue to face various constraints and challenges in travel by combining the power of technology and human effort, and realize optimal travel experiences for each individual. Under "New Travel, for Everyone," we will continue to expand the possibilities of travel and aim to create a society where everyone can fulfill their own unique journey.
◆Smart, Affordable Travel App 'NEWT'
Web version - Overseas Tours https://newt.net/
Accommodations & Hotels https://newt.net/hotel
Official LINE https://lin.ee/ZKchfbF
■Reiwa Travel Company Profile
Reiwa Travel is a digital travel agency with the mission of "New Travel, for Everyone," aiming to provide new experiences and new social value in travel. Since April 2022, we have been offering the smart, affordable travel app "NEWT." We challenge ourselves to maximize DX in booking and management operations within the travel industry and create social value through the travel experience.
Company Name: Reiwa Travel Inc.
Location: Shibuya Infotower 15F, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo
Representative: Takaya Shinozuka, Representative Director
Date of Establishment: April 5, 2021
Business Activities: Travel agency business
License: Class 1 Travel Agency (Registered Travel Agency by Commissioner of Japan Tourism Agency: No. 2123)
Affiliations: JATA (Japan Association of Travel Agents) Regular Member, IATA (International Air Transport Association) Accredited Agent
Company HP: https://newt.net/company
'NEWT' Brand Page: https://newt.net/brand
Official SNS:
・LINE: https://lin.ee/ZKchfbF
・Instagram: https://www.instagram.com/newt_guide/
・Threads: https://www.threads.com/@newt_guide
・TikTok: https://www.tiktok.com/@newt_travel
・YouTube: https://www.youtube.com/@newt_travel
FAQ
What is the new mission "New Travel, for Everyone."?
It signifies the intent to combine technology and human effort to create innovative travel experiences, delivering value to everyone regardless of their residence or language.
Why was the mission refreshed?
There are three main reasons: environmental shift from digital to AI, expansion of target from Japan to the world, and addressing all diverse travel needs.
What kind of service does Reiwa Travel aim for in the future?
The company aims to become a "world-standard" travel service that flexibly incorporates the latest technologies like AI, eliminates travel barriers, and is easy for travelers worldwide to use.