News Technology to Launch Outdoor Advertising Medium “CITY VISION AOYAMA” in Minami-Aoyama 3-chome

News Technology Inc., a company operating digital signage media businesses in partnership with taxis and smoking areas mainly in Tokyo, announced that it will launch “CITY VISION AOYAMA” on Monday, July 27, 2026. The new outdoor advertising medium will make use of digital signage on a building wall and four large billboards located at the Minami-Aoyama 3-chome intersection. The company also announced that sales begin today for an annual naming-rights advertising package offered exclusively to one company. Since launching its digital signage media business in April 2019, News Technology has developed media in locations that reach clearly defined target audiences, including the taxi signage medium “THE TOKYO TAXI VISION GROWTH” and the central Tokyo office smoking-area signage medium “THE SMOKING ROOM VISION BREAK.” Through these efforts, the company has worked to enhance the value of physical spaces. In recent years, the outdoor advertising and digital signage markets have continued to expand, supported by the recovery of urban foot traffic, including inbound visitors, and the digitization of advertising. Outdoor advertising spending in Japan is expected to grow to 304.2 billion yen in 2025, up 105.3% year on year, while the digital signage advertising market is projected to expand from 111.0 billion yen in 2025 to 164.7 billion yen by 2030. Against this backdrop, demand is increasing for promotional measures that provide real-world spaces and experiences. Leveraging its experience in media development and operation, News Technology will launch “CITY VISION AOYAMA,” a new outdoor advertising medium that utilizes an entire building at the symbolic Minami-Aoyama 3-chome intersection. “CITY VISION AOYAMA” combines digital signage on a building wall with four large billboards at the Minami-Aoyama 3-chome intersection. Located on a major route connecting Omotesando and Aoyama, it sits in one of Tokyo’s leading premium areas, where consumers with high sensitivity to fashion and lifestyle regularly pass through. The medium has three main characteristics. First, it is located at a major intersection and can be seen from four directions, giving it strong visibility and communication power toward pedestrians waiting at traffic lights and vehicles stopped nearby. Second, it is expected to reach 21.57 million people annually, creating long and repeated brand contact; long-term placements using the entire building can help establish brand awareness rooted in the area as a city landmark. Third, about 97% of visitors come with a specific purpose, and the Minami-Aoyama location enables access to affluent consumers, highly trend-sensitive audiences, inbound tourists, and creative industry professionals. The annual naming-rights advertising package is available from today on an exclusive one-company basis. The package combines four large billboards, vertical digital signage with audio, and exterior wrapping, allowing the entire Minami-Aoyama 3-chome intersection to be unified under a brand’s worldview. Year-round advertising exposure is designed to blend naturally into people’s daily lives and build long-term brand awareness through continuous contact and memorability. The application schedule is as follows: recruitment begins on the release date of this announcement; entry deadline is Friday, June 5, 2026; construction period is from Friday, June 12 to Sunday, July 26, 2026; and operations begin on Monday, July 27, 2026.