Active J-League Players Join Management & New Businesses Launched! Kosuke Saito and Tetsuyuki Inami Appointed as NewSPO. CAOs

NewSPO. Inc. (Headquarters: Osaka City, Osaka Prefecture; Representative Director: Kento Ozawa) is pleased to announce that active J-League players Kosuke Saito and Tetsuyuki Inami have been appointed as Chief Athlete Officers (CAO) as of April 1, 2026.
On the same day, two new services, for which both individuals will serve as business leaders, will be simultaneously released.
Our company operates businesses aimed at maximizing athlete value, based on a community comprising 1,166 athletes and 108 partner companies.
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■ Active J-League Players Join Management: NewSPO.'s Challenge
Both individuals have been active as students of "Dual Career," a business school for athletes operated by our company.
Through growth in fields other than sports, they realized the importance of expanding athletes' potential. They resonated with NewSPO.'s vision of "enhancing athlete value and giving back to society," leading to their participation in management.
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■ New Service ① "Athlete Buchiage CH"
This is a video media where athletes experience and broadcast the real-world environments of companies.
Through a tie-up with the existing YouTube media "Jinsei Buchiage CH," we will develop corporate-focused video content.
NewSPO.-affiliated athletes will infiltrate companies to:
・Broadcast the real business environment
・Share the thoughts of working people
・Highlight the charm and value of companies
By doing so, we will contribute to:
・Increased brand awareness
・Enhanced recruitment
・Improved sales
Simultaneously, we will present the possibilities of dual careers for athletes to society.
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■ New Service ② "NewSPO.CAMPUS"
This is a student community where active athletes directly provide education and consultation.
Targeting university students involved in sports, we offer:
・Career counseling by professional players
・Support for career paths such as overseas transfers, employment, and entrepreneurship
・Introductions to teams, agents, and companies
Participation is free, and we aim to create an environment where students can "consult with professionals anytime," thereby improving the quality of student athletes' career choices and encouraging them to take on challenges while alleviating future anxieties.
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■ Roles and Responsibilities
As Chief Athlete Officers (CAO), both individuals will be responsible for the following:
・Planning and promotion of new businesses (responsible for the two businesses in this release)
・Service development from an athlete's perspective
・Community expansion and value creation
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■ Comment from Representative Director Kento Ozawa
These appointments and the launch of new businesses represent a significant step in realizing NewSPO.'s vision.
Active athletes entering the business world, learning, practicing, and creating value.
We aim to spread this cycle throughout society.
By having them achieve results in both their sport and in management, we will present new possibilities to the next generation of athletes.
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■ Comment from Kosuke Saito
I have been appointed as Chief Athlete Officer (CAO) of NewSPO. Inc.
I believe that the experience athletes have cultivated through their sport in the Japanese sports industry has the potential to demonstrate even greater value in society.
In recent years, as issues related to athlete careers have gained social attention, I believe that the power to continue challenging, perseverance, and the ability to achieve results within an organization are important values in society and can lead to solving various problems.
Furthermore, I have realized that enhancing human capabilities through experiences outside of sports ultimately leads to improved athletic performance.
Sports and social experience are mutually reinforcing.
At NewSPO., we will build a system that connects athlete value to society and allows it to be continuously demonstrated. As Chief Athlete Officer, I will lead this realization and expand new possibilities in the sports industry by embodying the balance between athletic achievements and social value.
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■ Comment from Tetsuyuki Inami
I have been appointed as Chief Athlete Officer (CAO) of NewSPO. Inc.
Throughout my athletic career, I have witnessed countless moments where athletes grew significantly not only through their sport but also through experiences outside of it.
I believe that enhancing the value athletes possess and giving it back to society will contribute to the overall development of the sports world.
As a member of NewSPO., I will work to realize that value and continue to challenge myself as a practitioner.
With determination, I will achieve results both on and off the pitch, demonstrating new possibilities to the next generation of athletes.
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■ Significance of the Appointments
NewSPO. already has Ken Tokura, an active top athlete, serving as a shareholder and executive, establishing a system where active top athletes are involved in management.
These appointments will achieve:
・Immediate reflection of real-world challenges
・Acceleration of the fusion of sports and business
・Expansion of the economic sphere connecting athletes, companies, and students
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■ Career Challenges in the Sports World and NewSPO.'s Initiatives
In the sports world, career formation centered on competition has long been pointed out as leading to challenges such as limited options and anxiety after retirement.
NewSPO. supports both performance improvement and career development by enhancing human capabilities through the practice of dual careers.
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■ Future Outlook
NewSPO. will continue to build mechanisms that connect athlete value to society and allow it to be continuously demonstrated.
Through these initiatives, active players themselves will prove the value of "balancing sports and business enhances performance."
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■ Company Profile
Company Name: NewSPO. Inc.
Location: Osaka City, Osaka Prefecture
Representative: Kento Ozawa, Representative Director
Business Activities: Athlete support business, education business, community management, etc.
URL: https://newspo.co.jp
■ For inquiries regarding this press release, please contact:
info@newspo.co.jp