Active J-Leaguers Join Management & Launch New Businesses! Kosuke Saito and Tetsuyuki Inami Appointed as CAOs of NewSPO.
NewSPO. has appointed active J-Leaguers Kosuke Saito and Tetsuyuki Inami as CAOs. They simultaneously launched 'Athlete Buchiage CH,' a corporate PR video media, and 'NewSPO.CAMPUS,' a student career support community.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 02:05
- 🔍 Collected: April 1, 2026 at 17:37
- 🤖 AI Analyzed: April 21, 2026 at 07:23 (469h 46m after Collected)
NewSPO. Inc. (Headquarters: Osaka City, Osaka Prefecture; Representative Director: Kento Ozawa) is pleased to announce that active J-Leaguers Kosuke Saito and Tetsuyuki Inami have been appointed as Chief Athlete Officers (CAO), effective April 1, 2026.
On the same day, we are also simultaneously releasing two new business services for which both individuals will serve as project leaders.
Our company develops businesses aimed at maximizing the value of athletes, based on a community that includes 1,166 athletes and 108 partner companies.
⸻
## ■ Active J-Leaguers Join Management: NewSPO.'s Challenge
Both individuals have been active as students in 'Dual Career', a business school for athletes operated by our company.
Through experiencing growth in fields outside of competition, they realized the importance of expanding the potential of athletes.
They empathized with NewSPO.'s vision of "enhancing the value of athletes and giving back to society," which led to their participation in management.
⸻
## ■ New Service 1: 'Athlete Buchiage CH'
This is a video media platform where athletes experience and broadcast the real-life workplaces of companies.
Through a tie-up with the existing YouTube channel 'Life Buchiage CH', we will develop corporate documentary-style video content.
Athletes affiliated with NewSPO. will infiltrate companies and broadcast:
- The reality of the business frontline
- The passions of the workers
- The appeal and value of the company
By doing so, we contribute to:
- Expanding brand awareness
- Strengthening recruitment
- Increasing sales
While simultaneously presenting the possibilities of athlete dual careers to society.
⸻
## ■ New Service 2: 'NewSPO.CAMPUS'
This is a community for students where active athletes provide direct education and consultation.
Targeting university students involved in sports, we offer:
- Career consultations by professional athletes
- Career path support including overseas transfers
- Employment
- Entrepreneurship
- Introductions to teams, agents,
- and companies.
Participation is free. By creating an environment where students can "consult with professionals anytime," we aim to enhance the quality of career choices for student athletes, reducing anxiety about the future while encouraging them to take on new challenges.
⸻
## ■ Titles and Roles
As Chief Athlete Officers (CAOs), both individuals will be responsible for the following:
- Planning of new businesses
- Promotion (serving as heads of the two businesses released today)
- Service development from an athlete's perspective
- Community expansion and value creation
⸻
## ■ Comment from Representative Kento Ozawa
These appointments and the launch of new businesses represent a major step towards embodying the world NewSPO. aims to create.
Active athletes entering the business frontline, learning, practicing, and creating value.
On the same day, we are also simultaneously releasing two new business services for which both individuals will serve as project leaders.
Our company develops businesses aimed at maximizing the value of athletes, based on a community that includes 1,166 athletes and 108 partner companies.
⸻
## ■ Active J-Leaguers Join Management: NewSPO.'s Challenge
Both individuals have been active as students in 'Dual Career', a business school for athletes operated by our company.
Through experiencing growth in fields outside of competition, they realized the importance of expanding the potential of athletes.
They empathized with NewSPO.'s vision of "enhancing the value of athletes and giving back to society," which led to their participation in management.
⸻
## ■ New Service 1: 'Athlete Buchiage CH'
This is a video media platform where athletes experience and broadcast the real-life workplaces of companies.
Through a tie-up with the existing YouTube channel 'Life Buchiage CH', we will develop corporate documentary-style video content.
Athletes affiliated with NewSPO. will infiltrate companies and broadcast:
- The reality of the business frontline
- The passions of the workers
- The appeal and value of the company
By doing so, we contribute to:
- Expanding brand awareness
- Strengthening recruitment
- Increasing sales
While simultaneously presenting the possibilities of athlete dual careers to society.
⸻
## ■ New Service 2: 'NewSPO.CAMPUS'
This is a community for students where active athletes provide direct education and consultation.
Targeting university students involved in sports, we offer:
- Career consultations by professional athletes
- Career path support including overseas transfers
- Employment
- Entrepreneurship
- Introductions to teams, agents,
- and companies.
Participation is free. By creating an environment where students can "consult with professionals anytime," we aim to enhance the quality of career choices for student athletes, reducing anxiety about the future while encouraging them to take on new challenges.
⸻
## ■ Titles and Roles
As Chief Athlete Officers (CAOs), both individuals will be responsible for the following:
- Planning of new businesses
- Promotion (serving as heads of the two businesses released today)
- Service development from an athlete's perspective
- Community expansion and value creation
⸻
## ■ Comment from Representative Kento Ozawa
These appointments and the launch of new businesses represent a major step towards embodying the world NewSPO. aims to create.
Active athletes entering the business frontline, learning, practicing, and creating value.