[May 26] Webinar Announcement: Building a Mechanism to Prevent Trade Show Leads from Going Cold, Co-hosted with Bizibl Technologies
NewsBase and Bizibl Technologies will host a collaborative webinar on May 26, 2026, focusing on converting post-exhibition leads. The session will cover strategies such as S/A/B/C lead qualification and AI-driven nurturing.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:00
- 🔍 Collected: May 21, 2026 at 11:31
- 🤖 AI Analyzed: May 22, 2026 at 03:17 (15h 45m after Collected)
NewsBase (Headquarters: Chuo-ku, Tokyo; President: Yoshikatsu Kamei) and Bizibl Technologies (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yohei Hanatani) will host a collaborative webinar on Tuesday, May 26, 2026, at 11:00 AM, titled 'A Mechanism to Prevent Trade Show Leads from Going Cold: S/A/B/C Qualification and Nurturing/ROI Visualization with AI and Automation.'
## Background
In recent years, the role of trade shows in B2B marketing has been redefined from simple lead generation sites to the 'starting point of pipelines' for medium-to-long-term business opportunity creation. However, due to factors such as declining trade show attendance and an increase in exhibition opportunities, converting limited customer touchpoints into business opportunities has become a significant challenge for many companies.
Specifically, many companies struggle to provide adequate follow-up for leads acquired at trade shows, often resulting in them becoming 'cold lists.' Given this background, there is growing interest in building an end-to-end framework that includes both assessing lead priority at the event site and designing continuous post-event nurturing.
## What You Will Learn
In this webinar, we will explain practical methods for using 'S/A/B/C lead qualification' at trade shows, as well as how to implement temperature-based nurturing using webinars, AI, and automation, accompanied by concrete case studies. We will provide practical know-how to evolve trade shows from one-off activities into marketing strategies that maximize ROI.
## Event Overview
Title: A Mechanism to Prevent Trade Show Leads from Going Cold: S/A/B/C Qualification and Nurturing/ROI Visualization with AI and Automation
Date and Time: Tuesday, May 26, 2026, 11:00-12:00 (LIVE stream)
Wednesday, May 27 - Thursday, May 28, 2026 (On-demand viewing)
Format: Online
Participation Fee: Free
Co-hosts: Bizibl Technologies, NewsBase
## Background
In recent years, the role of trade shows in B2B marketing has been redefined from simple lead generation sites to the 'starting point of pipelines' for medium-to-long-term business opportunity creation. However, due to factors such as declining trade show attendance and an increase in exhibition opportunities, converting limited customer touchpoints into business opportunities has become a significant challenge for many companies.
Specifically, many companies struggle to provide adequate follow-up for leads acquired at trade shows, often resulting in them becoming 'cold lists.' Given this background, there is growing interest in building an end-to-end framework that includes both assessing lead priority at the event site and designing continuous post-event nurturing.
## What You Will Learn
In this webinar, we will explain practical methods for using 'S/A/B/C lead qualification' at trade shows, as well as how to implement temperature-based nurturing using webinars, AI, and automation, accompanied by concrete case studies. We will provide practical know-how to evolve trade shows from one-off activities into marketing strategies that maximize ROI.
## Event Overview
Title: A Mechanism to Prevent Trade Show Leads from Going Cold: S/A/B/C Qualification and Nurturing/ROI Visualization with AI and Automation
Date and Time: Tuesday, May 26, 2026, 11:00-12:00 (LIVE stream)
Wednesday, May 27 - Thursday, May 28, 2026 (On-demand viewing)
Format: Online
Participation Fee: Free
Co-hosts: Bizibl Technologies, NewsBase
FAQ
このウェビナーのテーマは何ですか？
「展示会リードが沈黙しない仕組み：S/A/B/C判定とAI・自動化で回すナーチャリング＆ROI可視化」をテーマにしています。
ウェビナーの開催日時はいつですか？
2026年5月26日（火）11:00-12:00にLIVE配信され、5月27日（水）～5月28日（水）に見逃し配信が行われます。
誰が共催しますか？
株式会社ニューズベースと株式会社Bizibl Technologiesが共催します。
ウェビナーの参加費用はかかりますか？
参加費は無料です。
このウェビナーで学べることは何ですか？
展示会現場での「S/A/B/Cリード判定」運用手法や、AI・自動化を活用した温度別ナーチャリングの実践方法、ROI可視化のノウハウを学べます。