'agehasprings Open Lab. vol.5' Held
On March 20, 2026, agehasprings held the workshop 'agehasprings Open Lab. vol.5' at ESP Entertainment Tokyo. CEO Kenji Tamai shared insights on songwriting, redefining music production as an 'accumulation of design and decision-making' with three young creators.
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- 📰 Published: April 6, 2026 at 21:00
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Redefining music production as 'an accumulation of design and decision-making,' practiced with 3 young creators.
agehasprings (Location: Shibuya-ku, Tokyo, CEO: Kenji Tamai) held a workshop event "agehasprings Open Lab. vol.5" to share knowledge on music production on Friday, March 20, 2026 (a public holiday), at the vocational school ESP Entertainment Tokyo.
This event is a popular series where Kenji Tamai, CEO of agehasprings and music producer, takes the stage to reveal the behind-the-scenes of music production, which is usually a black box, in a workshop format. In this 5th installment, under the theme of "Songwriting (Lyrics & Composition)," a "Public Direction" was conducted featuring 3 young creators as guests.
At the beginning, Tamai expressed his passion for supporting creators, saying, "By sharing the thought process in the production field, I want everyone to gain new perspectives. These perspectives will not only change how you listen to music but also become a catalyst for carving out your life itself."
■ Public Direction: Treating Songwriting as "Design"
In this session, a decision-making framework for music production was presented through 3 different approaches.
1. Expanding value through usage design by "widening the frontage"
In the first direction, the focus was not on the perfection of the song itself, but on redesigning it from the perspective of "in what context it functions." By adjusting chord progressions, structures, and titles, it was demonstrated that even the same song can expand its listener base and usage scenes. The perspective presented was that a song is not complete on its own, but is "variable content" whose value changes depending on its use and connection point.
2. Structural design based on the premise of listener participation
In the second direction, the role of the chorus was defined as an "area shared with listeners," and its design philosophy was explained.
It was shown that the function as a chorus could be strengthened with the same chord progression by adjusting the vocal range, intonation, and rhythm of the melody. In addition, it was indicated that elements such as "ease of remembering" and "ease of humming" are design requirements directly linked to the diffusivity and shareability of a song.
3. Time design of emotional experience by "delaying the conclusion"
In the third direction, the timing of presenting the conclusion in the lyrics became the main subject. It was explained that by designing the process leading up to the conclusion, it is possible to extend the duration of the listener's emotional engagement and heighten the intensity of empathy. The idea presented was that a structure progressing through stages such as "state," "fluctuation," and "conflict" "determines the depth of the music experience itself."
agehasprings (Location: Shibuya-ku, Tokyo, CEO: Kenji Tamai) held a workshop event "agehasprings Open Lab. vol.5" to share knowledge on music production on Friday, March 20, 2026 (a public holiday), at the vocational school ESP Entertainment Tokyo.
This event is a popular series where Kenji Tamai, CEO of agehasprings and music producer, takes the stage to reveal the behind-the-scenes of music production, which is usually a black box, in a workshop format. In this 5th installment, under the theme of "Songwriting (Lyrics & Composition)," a "Public Direction" was conducted featuring 3 young creators as guests.
At the beginning, Tamai expressed his passion for supporting creators, saying, "By sharing the thought process in the production field, I want everyone to gain new perspectives. These perspectives will not only change how you listen to music but also become a catalyst for carving out your life itself."
■ Public Direction: Treating Songwriting as "Design"
In this session, a decision-making framework for music production was presented through 3 different approaches.
1. Expanding value through usage design by "widening the frontage"
In the first direction, the focus was not on the perfection of the song itself, but on redesigning it from the perspective of "in what context it functions." By adjusting chord progressions, structures, and titles, it was demonstrated that even the same song can expand its listener base and usage scenes. The perspective presented was that a song is not complete on its own, but is "variable content" whose value changes depending on its use and connection point.
2. Structural design based on the premise of listener participation
In the second direction, the role of the chorus was defined as an "area shared with listeners," and its design philosophy was explained.
It was shown that the function as a chorus could be strengthened with the same chord progression by adjusting the vocal range, intonation, and rhythm of the melody. In addition, it was indicated that elements such as "ease of remembering" and "ease of humming" are design requirements directly linked to the diffusivity and shareability of a song.
3. Time design of emotional experience by "delaying the conclusion"
In the third direction, the timing of presenting the conclusion in the lyrics became the main subject. It was explained that by designing the process leading up to the conclusion, it is possible to extend the duration of the listener's emotional engagement and heighten the intensity of empathy. The idea presented was that a structure progressing through stages such as "state," "fluctuation," and "conflict" "determines the depth of the music experience itself."