PLAY Co., Ltd. Builds Next-Generation Incident Response System by Integrating AWS DevOps Agent with New Relic

New Relic K.K., a provider of observability platforms for digital businesses (Headquarters: Chuo-ku, Tokyo; hereinafter "New Relic"), announces that PLAY Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; hereinafter "PLAY") has integrated the AWS DevOps Agent with "New Relic MCP (Model Context Protocol) Server" (public preview), a core function of New Relic’s AI-integrated platform, to build a next-generation incident response system.

Background of Implementation

PLAY, driven by its mission to "create a world where ‘wanting to watch’ and ‘wanting to show’ connect," leads the industry by developing and operating top-tier domestic video streaming services such as "TVer" and "Hulu." Supporting video utilization and monetization across media and enterprise businesses, PLAY continues to grow alongside the expanding video streaming market, backed by strong trust relationships through partnerships with WOWOW, TBS, TV Tokyo, and TVer.

To ensure internal system health and improve service quality, PLAY introduced New Relic in autumn 2024, using APM (Application Performance Monitoring) to visualize its entire system and enhance improvement efficiency. However, with the rapid adoption of AI-driven development, microservices architecture, and integration with external services, the company faced increasing system complexity and scale. This led to longer incident investigation times and over-reliance on a few experienced engineers for troubleshooting—issues that became increasingly apparent. To address these challenges, PLAY decided to integrate New Relic’s cutting-edge AI capabilities into its workflows.

New System and Integration

As a new initiative, PLAY directly integrated the AWS DevOps Agent with New Relic MCP Server. This integration organically combines AWS’s detailed infrastructure data with New Relic’s full-stack application performance data. Engineers can now seamlessly access and query the overall system status in natural language through familiar chat UIs like Slack, eliminating the need to switch between fragmented screens and contexts.

This integration has enabled PLAY to achieve the following business and technical benefits:

Significant Reduction in Task Complexity and Enhanced System Resilience

AI-powered correlation analysis across infrastructure, applications, and logs has drastically reduced the difficulty of incident response tasks. Onboarding processes for new engineers now include standardized response procedures, reducing reliance on veteran staff expertise and establishing a robust system-wide health assurance framework.

Fourfold Increase in Engineers Capable of Incident Response

Previously, only 2–3 senior application engineers within the company could perform advanced troubleshooting or leverage New Relic’s full capabilities. With natural language chat-based operations now possible, over 10 engineers can independently participate in high-level incident resolution.

Reduced Error Response Time and Minimized Development Noise

The combined effect of simplified tasks and increased response capacity has significantly shortened the time from incident detection to resolution. For example, initial investigation time per incident, previously around 15 minutes, has been reduced to virtually zero in some cases. Additionally, the operational noise caused by error responses and tool switching during development has greatly decreased, allowing engineers to focus more on core service development.

Comment from Mr. Ken Ichikawa, Tech Lead, Technology Promotion Group, Technology Infrastructure Department, PLAY Co., Ltd.

"As we enter the AI era, where software development speed and scale exceed human cognitive limits, the intelligent integration of AWS and New Relic has fundamentally transformed our operations. By democratizing incident response and troubleshooting across the entire team—moving away from reliance on a few experts—we can now confidently and agilely pursue the creation of new value."

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AWS DevOps Agent and New Relic integration providing responses via chat UI (Slack)

Invitation to Case Study Session at New Relic Booth, AWS Summit Japan 2026 (June 25)

Mr. Ichikawa from PLAY will present this implementation case at the New Relic booth during AWS Summit Japan 2026. Media coverage is encouraged.

Date: June 25, 2026 (Thu), 14:40– (tentative)

Venue: New Relic Booth (Hall 6), AWS Summit Japan 2026 (Makuhari Messe)

Title: Building a Next-Generation Incident Response System through Integration of AWS DevOps Agent and New Relic AI MCP

For more details on this implementation case, visit (PLAY Tech Blog):

https://developers.play.jp/entry/2026/06/16/devops

Press Release URL:

https://newrelic.com/jp/press-release/20260616

New Relic fact sheets, logos, and media assets:

https://newrelic.com/jp/about/media-assets

About New Relic

Founded in 2008, New Relic is an industry leader providing an "observability platform" that enables comprehensive monitoring of critical digital business metrics. The platform observes not only applications and infrastructure but also end-user customer experience, empowering DevOps teams to detect outages, identify declining user experience, and resolve potential issues and bottlenecks early. This transforms digital transformation initiatives into measurable strategies. New Relic serves over 16,000 customers globally, including a majority of Fortune 100 companies, and supports digital transformation for hundreds of enterprises in Japan. Learn more at newrelic.com/jp.

Key Features of the Observability Platform "New Relic"

As a leader in observability, New Relic provides data-driven insights for planning, building, deploying, and running superior software.