newmo establishes new taxi company "Yokoyoko Kotsu" and begins driver recruitment.

newmo Inc. (Minato-ku, Tokyo, CEO Naoki Aoyagi, hereinafter "newmo"), which operates a taxi business, has established a new taxi company, "Yokoyoko Kotsu Co., Ltd."

In conjunction with this, a "Shin-Yokohama Sales Office" has been opened in the Shin-Yokohama area of Kanagawa Prefecture, with operations scheduled to begin in the fall of 2026. A dedicated recruitment page was launched today, and recruitment of opening drivers and staff has commenced.

Yokoyoko Kotsu Recruitment Special Page: https://newmo-taxi.jp/yokoyoko/lp/01

About the Establishment of "Yokoyoko Kotsu"

newmo is a mobility startup with the mission "Coloring communities through mobility," operating taxi businesses, human resources businesses, autonomous driving taxi businesses, and more. Since its establishment in January 2024, it has welcomed five taxi operators into its group, supporting local transportation with approximately 1,400 taxis and over 2,400 employees in Osaka, Kanagawa, Tokyo, and Okinawa.

Furthermore, the company has been expanding its business by promoting operational DX utilizing AI, streamlining and unifying operations to improve management efficiency, and strengthening recruitment efforts.

"Umikaze Kotsu," which joined the newmo group in March 2026, operates a taxi business in the Keihin and Shonan areas, building on the history and trust inherited from the Keikyu Taxi Group. Taxi services in the Kanagawa area are unified under the "Umikaze Kotsu" brand.

"Yokoyoko Kotsu" has been newly established to provide new mobility experiences optimized for the future, while inheriting the regional foundation and know-how cultivated by Umikaze Kotsu. We will build a new sales office model in Kanagawa that can only be realized by a newly established corporation.

While cherishing solid quality such as clean vehicles, safe driving, and considerate customer service, we will also advance the utilization of technology. We aim to become a taxi company that continues to be chosen by customers by making transportation more convenient for customers visiting the central areas of Yokohama, including Shin-Yokohama.

Origin of the name "Yokoyoko Kotsu"

The name "Yokoyoko Kotsu" is a combination of the "Yoko" from Yokohama and Yokosuka, and the "Yoko" from "jūjū mujin" (meaning freely or in all directions).

The central areas of Yokohama, including Shin-Yokohama, are gateways to this region where people come and go. Whether visiting for business, enjoying events, or living in the city, people start their journeys with various purposes. The Miura Peninsula area, including Yokosuka, features seaside tourist spots and historic townscapes, offering diverse transportation opportunities from daily commutes for locals to leisure activities on holidays.

The name "Yokoyoko Kotsu" embodies our aspiration to be a hub that runs freely in all directions throughout the Keihin area, including Yokohama and Yokosuka, tailored to the needs of each customer. We aim not only to take passengers to their destinations but also to refine the travel experience itself into a smarter and more comfortable one.

Please note that the taxi service brand provided to customers will be "Umikaze," which is common to the Kanagawa area.

About Shin-Yokohama Sales Office

The Shin-Yokohama Sales Office is a new base established in the Keihin transportation zone. It will respond to the diverse transportation needs of the surrounding areas, including Yokohama and Kawasaki. Preparations are underway for its opening this fall.

Furthermore, by incorporating the DX and AI utilization expertise cultivated by newmo, we aim to reduce the burden on drivers and achieve stable operations by improving the efficiency of dispatch and operations. We will build solid quality to make various types of travel, from daily use to business and tourism, a more comfortable and smart experience.

Recruitment of Opening Drivers and Staff Begins

Recruitment for opening drivers began today.

We are actively recruiting not only experienced individuals but also those new to the taxi profession, young drivers in their 20s and 30s, and female drivers.

Yokoyoko Kotsu Recruitment Special Page (Click here to apply for driver positions)

https://newmo-taxi.jp/yokoyoko/lp/01

Comment from Naoki Aoyagi, Representative of Yokoyoko Kotsu

Yokoyoko Kotsu is a base for building a new sales office model in the Keihin transportation zone, inheriting the trust with the community and the quality of service cultivated by Umikaze Kotsu.

By maintaining solid quality while incorporating efficient operations utilizing technology, we will create a work environment that is also comfortable for drivers.

Yokoyoko Kotsu's mission is to continue to serve the daily transportation needs of the local community with sincerity.

<Yokoyoko Kotsu Shin-Yokohama Sales Office>

Sales Office Name: Shin-Yokohama Sales Office

Location: 2-7-21 Tarumachi, Kohoku-ku, Yokohama-shi, Kanagawa Prefecture

<Yokoyoko Kotsu Company Overview>

Company Name: Yokoyoko Kotsu Co., Ltd.

Location: Toranomon 37 Mori Building, 3-5-1 Toranomon, Minato-ku, Tokyo 105-0001

Representative Director: Naoki Aoyagi

Capital: 5 million yen

Business Activities: General private passenger transportation business (taxi)

About newmo

newmo is a mobility startup with the mission "Coloring communities through mobility," operating taxi businesses, human resources businesses, autonomous driving taxi businesses, and more. Since its establishment in January 2024, it has welcomed five taxi operators into its group, supporting local transportation with approximately 1,400 taxis and over 2,400 employees in Osaka, Kanagawa, Tokyo, and Okinawa.

<Umikaze Kotsu Co., Ltd. Overview>

Company Name: Umikaze Kotsu Co., Ltd.

Location: 3-11-15 Kami-Ooka Nishi, Kōnan-ku, Yokohama-shi, Kanagawa 233-0002

Representative Director: Satoshi Miyazaki

Business Activities: General private passenger transportation business (taxi), automobile maintenance business

<newmo Company Overview>

Company Name: newmo Inc.

Representative: CEO Naoki Aoyagi

Established: January 4, 2024

Location:

・Tokyo Office

11F, Toranomon 37 Mori Building, 3-5-1 Toranomon, Minato-ku, Tokyo 105-0001

・Osaka Office

(Inside Yumeshima Kotsu) 2-8-16 Nagata, Joto-ku, Osaka-shi, Osaka 536-0022