New Transport for Keihin/Shonan Areas, 'Umikaze Kotsu' Launches Today
Six Keikyu Taxi Group companies under the newmo group have been rebranded and launched as 'Umikaze Kotsu Co., Ltd.' starting April 1, 2026, revealing a new logo and website.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:16 (497h 0m after Collected)
The six companies of the Keikyu Taxi Group, which have joined the group of newmo Inc. (Headquarters: Minato-ku, Tokyo, President and Representative Director: Naoki Aoyagi, hereinafter "newmo"), changed their company name as of April 1, 2026, and have newly started business operations as "Umikaze Kotsu Co., Ltd."
In conjunction with this, we are pleased to announce the release of our new brand logo and official website.
■ About the New Name "Umikaze Kotsu"
[Origin of the Name]
The name "Umikaze (Sea Breeze)" reflects our desire to be deeply rooted in beautiful coastal areas blessed with the sea, such as the Miura Peninsula, Shonan, and Yokohama, and to remain a presence closely aligned with the local community. In addition, by combining this with the "new breeze" of technology and business foundation brought by newmo, it encapsulates our intention not just to protect past history, but to evolve together with the region and continue providing a better mobility experience.
[Logo Concept]
While the logo design expresses a sense of security with a font that evokes warmth and nostalgia, by adding a slight tilt and a bounce to the letters, it visualizes a forward-looking attitude and positive energy that brings in a new breeze.
Starting today, we will sequentially renew the roof signs and vehicle body designs of our fleet of approximately 400 taxis to the "Umikaze Kotsu" specifications.
■ Launch of the Official Website
Even after the transition to Umikaze Kotsu, you can continue to use our various services without any changes. The newly launched official website is designed so that dispatch requests by phone can be made smoothly, regardless of whether you are using a PC or a smartphone. Service information such as "Airport Transfer / Flat-rate Flights" to Haneda and Narita Airports and "Child-rearing Taxi" is also clearly posted.
▼ Umikaze Kotsu Official Website (Click here for dispatch and reservations)
https://umikaze-kotsu.jp
■ Greetings from So Miyazaki, the New Representative of Umikaze Kotsu
In conjunction with this, we are pleased to announce the release of our new brand logo and official website.
■ About the New Name "Umikaze Kotsu"
[Origin of the Name]
The name "Umikaze (Sea Breeze)" reflects our desire to be deeply rooted in beautiful coastal areas blessed with the sea, such as the Miura Peninsula, Shonan, and Yokohama, and to remain a presence closely aligned with the local community. In addition, by combining this with the "new breeze" of technology and business foundation brought by newmo, it encapsulates our intention not just to protect past history, but to evolve together with the region and continue providing a better mobility experience.
[Logo Concept]
While the logo design expresses a sense of security with a font that evokes warmth and nostalgia, by adding a slight tilt and a bounce to the letters, it visualizes a forward-looking attitude and positive energy that brings in a new breeze.
Starting today, we will sequentially renew the roof signs and vehicle body designs of our fleet of approximately 400 taxis to the "Umikaze Kotsu" specifications.
■ Launch of the Official Website
Even after the transition to Umikaze Kotsu, you can continue to use our various services without any changes. The newly launched official website is designed so that dispatch requests by phone can be made smoothly, regardless of whether you are using a PC or a smartphone. Service information such as "Airport Transfer / Flat-rate Flights" to Haneda and Narita Airports and "Child-rearing Taxi" is also clearly posted.
▼ Umikaze Kotsu Official Website (Click here for dispatch and reservations)
https://umikaze-kotsu.jp
■ Greetings from So Miyazaki, the New Representative of Umikaze Kotsu