UNITED ARROWS green label relaxing × NewMe "The Reality of Making What You Love Your Job" Event Report
NewMe and United Arrows' GLR co-hosted an event titled "The Reality of Making What You Love Your Job" at the United Arrows headquarters. Brand directors and sales masters discussed career development in the fashion industry, the 26SS trends, and presented role models for working women.
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- 📰 Published: April 2, 2026 at 01:00
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NewMe Inc. (Headquarters: Shibuya, Tokyo; Co-CEOs: Sakura Shinohara and Yuri Sasagawa) co-hosted an event with UNITED ARROWS green label relaxing (GLR), a brand operated by United Arrows Ltd., titled "The Reality of Making What You Love Your Job" on Tuesday, March 17, 2026, at the 2F Press Room of the United Arrows headquarters.
The venue was the newly relocated headquarters office. In the special space of the press room, lined with items from the latest season, a talk session was held featuring three guests active in GLR. The session explored the realities of jobs involved in "creating," "supporting," and "delivering" the brand.
Speakers included Ayumi Tanaka (Brand Director, Women's Product Dept.), Shoko Bando (Manager, Sales Dept.), and Ayaka Yamashita (Staff/Sales Master, Lumine Yokohama Store). The moderator was Yuri Sasagawa, CCO of NewMe.
In the first half, the speakers introduced workwear styles and trend integration for working women, incorporating 26SS (2026 Spring/Summer) new arrivals. The second half delved into what it means to "make what you love your job," with each guest sharing their job satisfaction, struggles, and career turning points from their respective positions.
## GLR: A Brand That Evolves with Lifestyle Changes
At the beginning of the session, the origins of GLR were introduced.
According to Ms. Tanaka, United Arrows was founded in 1989, and GLR was launched in 1999. The brand operates across three categories—men's, women's, and kids'—and currently has approximately 90 stores nationwide. It has grown into the largest brand within the United Arrows Group, with an international presence in Taiwan.
Ms. Tanaka noted that since its inception, the brand's commitment to responding to the desire to enjoy clothing beautifully amidst various lifestyles has remained unchanged.
## 11 Roles Behind Every Garment
Next, the "11 Roles That Create a Brand" were introduced.
Ms. Bando explained that United Arrows encompasses diverse roles such as directors, product developers, sales, and PR, all connecting to shape a single brand. All departments collaborate with the common goal of "achieving customer satisfaction."
Among these, the sales role is the direct point of contact with customers.
Ms. Bando emphasized that returning customer feedback obtained through service to the product development side to create better products is a crucial role of sales. It's not just about delivering goods but circulating real reactions from the field into the next round of creation...
The venue was the newly relocated headquarters office. In the special space of the press room, lined with items from the latest season, a talk session was held featuring three guests active in GLR. The session explored the realities of jobs involved in "creating," "supporting," and "delivering" the brand.
Speakers included Ayumi Tanaka (Brand Director, Women's Product Dept.), Shoko Bando (Manager, Sales Dept.), and Ayaka Yamashita (Staff/Sales Master, Lumine Yokohama Store). The moderator was Yuri Sasagawa, CCO of NewMe.
In the first half, the speakers introduced workwear styles and trend integration for working women, incorporating 26SS (2026 Spring/Summer) new arrivals. The second half delved into what it means to "make what you love your job," with each guest sharing their job satisfaction, struggles, and career turning points from their respective positions.
## GLR: A Brand That Evolves with Lifestyle Changes
At the beginning of the session, the origins of GLR were introduced.
According to Ms. Tanaka, United Arrows was founded in 1989, and GLR was launched in 1999. The brand operates across three categories—men's, women's, and kids'—and currently has approximately 90 stores nationwide. It has grown into the largest brand within the United Arrows Group, with an international presence in Taiwan.
Ms. Tanaka noted that since its inception, the brand's commitment to responding to the desire to enjoy clothing beautifully amidst various lifestyles has remained unchanged.
## 11 Roles Behind Every Garment
Next, the "11 Roles That Create a Brand" were introduced.
Ms. Bando explained that United Arrows encompasses diverse roles such as directors, product developers, sales, and PR, all connecting to shape a single brand. All departments collaborate with the common goal of "achieving customer satisfaction."
Among these, the sales role is the direct point of contact with customers.
Ms. Bando emphasized that returning customer feedback obtained through service to the product development side to create better products is a crucial role of sales. It's not just about delivering goods but circulating real reactions from the field into the next round of creation...