Towards a Future Where Everyone Can Hold the Sound of Hundreds of Millions of Yen in Their Hands. Japanese Hands Bring "Stradivarius" to All Musicians.
newhill.co aims to reproduce the sound of Stradivarius through overtone research, envisioning a future where everyone can enjoy the sound of master instruments.
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- 📰 Published: April 1, 2026 at 09:10
newhill.co supports April Dream, which aims to make April 1st a day to announce dreams. This press release is the dream of "newhill.co".
If instruments are enjoyable, the music industry will be even more vibrant. Making the tone of world-renowned instruments a standard for musicians.
OTSLAB (operated by newhill.co), a music pioneering company, is approaching the essence of the sound of the world-renowned instrument "Stradivarius" by leveraging its knowledge from overtone research. We are advancing a project to deliver the sound of the highest-grade Stradivarius to all musicians who love its resonance.
■ Deciphering the "sound of master instruments" through overtone research
The Stradivarius has captivated musicians worldwide for over 300 years. Its tone is said to be "impossible to reproduce," and research into its manufacturing methods, materials, and structure continues to this day.
"Master instruments invariably possess overtones." Based on this theory, we have conducted repeated prototype research, believing that the essence of pleasant sound and presence lies not in the wood or varnish, but in the secret of "overtones." OTS LAB has already proven that overtones are a major key to excellent tone through instruments it has produced. This time, we are applying this understanding to violins, taking on the challenge of the multi-million dollar Stradivarius.
By unraveling the secret of superior sound, we can enable everyone to enjoy sounds that only a select few in the world have been able to experience until now.
Frequency analysis of a produced violin
■ Leveraging experience with acoustic guitars
At OTS LAB, we have been advancing our unique overtone research on sound resonance and spread through the development of acoustic guitars, amplifiers, and audio equipment equipped with our proprietary technology. In fact, our produced Ayers guitars have received high praise from many musicians. We have researched the secrets of sound from top-tier manufacturers and provided products that produce the best sound at a low price.
In this project, we are applying that knowledge and partnering with Macau Violin. Through repeated prototyping and testing, we are getting closer to the tone created by the genius Stradivari and 300 years of time.
□ We want to realize such a future
■ Past works are not the best
The goal of this project is not merely a copy. If the sound of Stradivarius becomes the standard for violins, the day when even better-sounding master instruments emerge will be near.
We believe that we can always create the best works.
■ Superior sound belongs to all humanity
If people just starting music can experience the best sound from the beginning, instruments will become lifelong companions. Beautiful sound should be enjoyable by everyone. We want to create a world where not just a select few, but everyone can enjoy music.
■ Creation of new industries applying overtone technology
By applying our accumulated understanding of overtones, we can expand the potential of not only the instrument industry but also acoustics, architecture, medicine, and various other industries. Just as Japan, which was not at the forefront of music in the past, now plays an important role in the global music industry, we want to continue creating new cultures through Japanese acoustic technology.
newhill.co, as a company that continues to pursue the possibilities of sound, aims to create new musical experiences through this challenge.
■ Contact information for this matter
newhill.co
Location: 987-5 Wago-cho, Chuo-ku, Hamamatsu City, Shizuoka Prefecture
Representative: Dai Niioka
Email: info@skysonic.net
https://www.newhill.co/
Produce
OTS Lab ▶ https://www.otslab.jp/
Macau Violin ▶ https://www.macauviolin.com/
Ayers Guitar Japan ▶ https://www.ayersjp.co/
SKYSONIC JAPAN ▶ https://www.skysonic.net/
If instruments are enjoyable, the music industry will be even more vibrant. Making the tone of world-renowned instruments a standard for musicians.
OTSLAB (operated by newhill.co), a music pioneering company, is approaching the essence of the sound of the world-renowned instrument "Stradivarius" by leveraging its knowledge from overtone research. We are advancing a project to deliver the sound of the highest-grade Stradivarius to all musicians who love its resonance.
■ Deciphering the "sound of master instruments" through overtone research
The Stradivarius has captivated musicians worldwide for over 300 years. Its tone is said to be "impossible to reproduce," and research into its manufacturing methods, materials, and structure continues to this day.
"Master instruments invariably possess overtones." Based on this theory, we have conducted repeated prototype research, believing that the essence of pleasant sound and presence lies not in the wood or varnish, but in the secret of "overtones." OTS LAB has already proven that overtones are a major key to excellent tone through instruments it has produced. This time, we are applying this understanding to violins, taking on the challenge of the multi-million dollar Stradivarius.
By unraveling the secret of superior sound, we can enable everyone to enjoy sounds that only a select few in the world have been able to experience until now.
Frequency analysis of a produced violin
■ Leveraging experience with acoustic guitars
At OTS LAB, we have been advancing our unique overtone research on sound resonance and spread through the development of acoustic guitars, amplifiers, and audio equipment equipped with our proprietary technology. In fact, our produced Ayers guitars have received high praise from many musicians. We have researched the secrets of sound from top-tier manufacturers and provided products that produce the best sound at a low price.
In this project, we are applying that knowledge and partnering with Macau Violin. Through repeated prototyping and testing, we are getting closer to the tone created by the genius Stradivari and 300 years of time.
□ We want to realize such a future
■ Past works are not the best
The goal of this project is not merely a copy. If the sound of Stradivarius becomes the standard for violins, the day when even better-sounding master instruments emerge will be near.
We believe that we can always create the best works.
■ Superior sound belongs to all humanity
If people just starting music can experience the best sound from the beginning, instruments will become lifelong companions. Beautiful sound should be enjoyable by everyone. We want to create a world where not just a select few, but everyone can enjoy music.
■ Creation of new industries applying overtone technology
By applying our accumulated understanding of overtones, we can expand the potential of not only the instrument industry but also acoustics, architecture, medicine, and various other industries. Just as Japan, which was not at the forefront of music in the past, now plays an important role in the global music industry, we want to continue creating new cultures through Japanese acoustic technology.
newhill.co, as a company that continues to pursue the possibilities of sound, aims to create new musical experiences through this challenge.
■ Contact information for this matter
newhill.co
Location: 987-5 Wago-cho, Chuo-ku, Hamamatsu City, Shizuoka Prefecture
Representative: Dai Niioka
Email: info@skysonic.net
https://www.newhill.co/
Produce
OTS Lab ▶ https://www.otslab.jp/
Macau Violin ▶ https://www.macauviolin.com/
Ayers Guitar Japan ▶ https://www.ayersjp.co/
SKYSONIC JAPAN ▶ https://www.skysonic.net/
FAQ
What does it mean to reproduce the sound of a Stradivarius?
Through unique overtone research, we aim to scientifically analyze the essence of the rich resonance and comfort of a Stradivarius and achieve it in new violins.
Can this technology be applied to other instruments?
Yes, we have a track record with acoustic guitars, and in the future, we envision applying it to various instruments beyond violins, as well as to broad industries like acoustics, architecture, and medicine.
When will this violin be available on the market?
Currently, this is an 'April Dream' announcement of a vision, and a specific release date has not been specified. However, prototype research is ongoing, and future developments are anticipated.