’47 to Open Its First Hokkaido POP-UP STORE at Sapporo Stellar Place

’47, a casual lifestyle brand founded in Boston, USA in 1947, will open its first POP-UP STORE in Hokkaido for a limited time at Sapporo Stellar Place East 1F from Friday, May 22 to Sunday, June 14. With an authentic heritage, ’47 offers silhouettes and colors that can be worn effortlessly and fit naturally into everyday styling. The POP-UP STORE will feature a broad lineup including the brand’s signature classic silhouette, the “CLEAN UP,” as well as key models such as “MVP,” “HITCH,” and “CAPTAIN.” Located on the first floor of Sapporo Stellar Place East, directly connected to Sapporo Station, the store will allow customers in Hokkaido to see and try a wide range of colors and silhouettes in person. In addition, new models developed around a Hokkaido theme will be released in advance at this POP-UP STORE. ■ Hokkaido Advance Sale Models The models launching in advance for this POP-UP STORE are part of a collection inspired by Hokkaido’s nature and culture. New Hokkaido-themed lineup [’47 CLEAN UP] 4,400 yen each, tax included ＜Shima Enaga＞ A collection inspired by the Shima Enaga, a wild bird found in Hokkaido. The designs express its rounded form and are offered in nuanced colors characteristic of ’47. ＜IN THE NORTH＞ Two models will be available: one inspired by the polar bear, featuring embroidered text reading “BORN IN THE NORTH,” and another inspired by tulips that color Hokkaido’s spring, featuring embroidered text reading “BLOOM IN THE NORTH.” [’47 MVP] 4,620 yen each, tax included ＜HEART LAKE＞ A collection combining popular MLB team logos with design elements inspired by Lake Toyoni in Erimo, Hokkaido. Lake Toyoni is also known as “Heart Lake” because it appears heart-shaped when viewed from above. Inspired by this, the design places a gold metal heart on the lower right front and adds matching heart embroidery across the crown. 【’47 POP-UP STORE Sapporo Stellar Place】 Dates: Friday, May 22 to Sunday, June 14 Hours: 10:00 to 20:00 Location: Sapporo Stellar Place East 1F Address: Kita 5-jo Nishi 2-chome, Chuo-ku, Sapporo, Hokkaido During the event, customers who purchase a ’47 cap and complete either ’47 membership registration (free) or newsletter subscription registration (free) will receive a ’47 original can mirror, not for sale, on a first-come, first-served basis. *Quantities are limited. 【About ’47】 ’47 is a casual lifestyle brand founded in Boston, USA in 1947. It began when Italian immigrant twin brothers Arthur and Henry D’Angelo sold sports memorabilia around Fenway Park, home of the Boston Red Sox. Today, with sports fan culture as its foundation, ’47 operates globally as a lifestyle brand offering headwear and apparel. The brand partners with the four major U.S. professional sports leagues, MLB, NFL, NBA, and NHL, as well as more than 650 universities. 【’47 Official Website / SNS】 Official online store: 47brand.co.jp Instagram: 47japan X: 47japan_1947 TikTok: 47japan