NEW ERA launches first collaboration headwear with beautiful people
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 19:00
- 🔍 Collected: May 12, 2026 at 10:31
- 🤖 AI Analyzed: May 15, 2026 at 08:33 (70h 1m after Collected)
Sports lifestyle global brand NEW ERA announced that it will release its first collaboration headwear with beautiful people, a leading Japanese fashion brand founded by Hidenori Kuma-kiri in 2007, on May 22 (Fri) through the NEW ERA official online store, beautiful people flagship stores, and authorized stores nationwide in Japan.
The collaboration features two base models: 9SEVENTY™, which combines a snapback cap and a stretch cap, and 9THIRTY™, known for its soft wearing feel. Both models are designed with beautiful people original graphics rendered in NEW ERA’s signature embroidery. 9SEVENTY™ was also used in the collection look shown in beautiful people’s runway show, their first in four years.
Price list (tax included):
- 9SEVENTY™: 14,300 JPY each
- 9THIRTY™: 13,200 JPY each
Collection page (NEW ERA official): https://www.neweracap.jp/collections/beautiful-people
The collaboration features two base models: 9SEVENTY™, which combines a snapback cap and a stretch cap, and 9THIRTY™, known for its soft wearing feel. Both models are designed with beautiful people original graphics rendered in NEW ERA’s signature embroidery. 9SEVENTY™ was also used in the collection look shown in beautiful people’s runway show, their first in four years.
Price list (tax included):
- 9SEVENTY™: 14,300 JPY each
- 9THIRTY™: 13,200 JPY each
Collection page (NEW ERA official): https://www.neweracap.jp/collections/beautiful-people