New Era, a global sports and lifestyle brand, is introducing a new category called 'SWIM' to its performance apparel collection, alongside 'PERFORMANCE APPAREL', 'BASKETBALL', and 'RUNNING'. The new line, featuring four items including men's and women's swimwear and swim caps, will be available on April 23rd at New Era stores in Yokohama Kohoku, Chiba, Nagoya, and Fukuoka, as well as the official New Era online store and other retailers. The men's models are amphibious trunks designed for comfortable wear, suitable for relaxation, light swim training, and workouts. The women's models feature a half-legging knee-skin style with an open-back design for improved range of motion, offering a fit that doesn't impede movement during training or swimming. Both models are chlorine-resistant and quick-drying. Complementing the swimwear, New Era is also offering swim caps adorned with the New Era logo, drawing on its heritage as a cap brand.
FACT BOX
- Source: PR TIMES
- Category: product_launch