'47, a casual lifestyle brand founded in Boston, USA in 1947, will launch a functional headwear collection with a golf culture background in April. The collection will be available at the official online store, '47 Nagano and Okinawa stores, and other '47 retailers nationwide. This collection features designs inspired by the New York Yankees and Los Angeles Dodgers, incorporating golf elements. It is designed for both golf scenes and daily styling. The material used is brrr°® cooling fabric, which offers a cool touch, excellent water absorption, moisture permeability, and quick-drying properties for comfortable wear in hot weather. The collection includes CAPTAIN, TRUCKER, HITCH, and CLEAN UP silhouettes. The CAPTAIN model features a camouflage pattern, while other models use vibrant green and white colors reminiscent of golf. Each model incorporates golf-themed graphics and details combined with MLB team logos. The '47 ELEVATED GREENS COLLECTION includes: '47 CAPTAIN (6,380 yen each), '47 HITCH (5,830 yen), '47 TRUCKER (5,280 yen), and '47 CLEAN UP (5,280 yen each). '47 was founded by twin brothers Arthur and Henry D'Angelo, who started selling sports memorabilia near Fenway Park, home of the Boston Red Sox. Today, it is a global lifestyle brand offering headwear and apparel, partnering with MLB, NFL, NBA, NHL, and over 650 universities.
FACT BOX
- Source: PR TIMES
- Category: product_launch