[New Era] First Collaboration Collection with Fashion Brand <kansaï yamamoto> to Launch on Thursday, April 9
New Era Japan LLC will launch its first collaboration collection with the fashion brand <kansaï yamamoto> on Thursday, April 9, 2024. This collection symbolizes the resonance between the brand spirit of Kansai Yamamoto and New Era.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 22:04
- 🔍 Collected: April 2, 2026 at 13:34
- 🤖 AI Analyzed: April 17, 2026 at 17:37 (364h 2m after Collected)
The global sports and lifestyle brand New Era and , a fashion brand founded by designer Kansai Yamamoto, who gained worldwide attention by holding the first fashion show by a Japanese designer in London in 1971, have found their brand spirits resonating, leading to their first collaboration.
The collection will be released on Thursday, April 9, at New Era stores nationwide (excluding New Era Mini Nagoya Station), the official online store, and authorized New Era retailers.
*Please note that some items may not be available at all stores. For store inventory checks, please refer to: [link to store inventory check page].
This collaboration features 20 energetic and diverse items that embody Japonism, including caps, hats, T-shirts, and bags. The designs include reinterpreted motifs iconic to such as tigers, dragons, and Kanji characters, as well as graphics used for the 1981-82 Autumn/Winter Paris Collection invitation, created by Terry Johnson (Teruhiko Yumura), the founder of "Heta-uma" illustration, known for his unique aesthetic that "clumsy is more wonderful than skillful."
[Lineup] *All prices include tax
[59FIFTY®] ¥6,600 each
[9FIFTY™ A-frame] ¥6,380 each / [9FORTY™ A-frame] ¥4,400 each
[9THIRTY™] ¥4,950 each / [9TWENTY™] ¥4,620 each
[9TWENTY™] ¥4,620 each
(Image Captions: Front, Back, Under Visor)
[ADVENTURE] ¥6,380
FAQ
When does the collaboration start?
The release begins on Thursday, April 9, 2024.
Where can I purchase the items?
Items are available at New Era stores (excluding Nagoya Station store), the official online store, and authorized retailers nationwide.
What kind of items are included?
A total of 20 items, including caps, hats, T-shirts, and bags, featuring reinterpreted designs by Kansai Yamamoto, will be available.