"Ginza Diamond Shiraishi" Holds Summer Wedding Fair! Special Benefits Available for Engagement and Wedding Ring Purchases, Including "Proposal Ring" to Support Surprise Proposals

Ginza Diamond Shiraishi, Japan's first* bridal jewelry specialty store with the largest number of contracts nationwide and 68 stores across the country (Operated by: NEW ART Co., Ltd., Chuo-ku, Tokyo, Representative: Eri Hamano), will hold a "Wedding Fair" at all Ginza Diamond Shiraishi stores from Wednesday, July 1, 2026, to Friday, July 31, 2026.

▼Click here for Wedding Fair details https://www.diamond-shiraishi.jp/lp_em/wedding_fair_2026.html

A single person's resolve, a couple's vow. A special month blessed by the summer stars.

This fair features special gifts for couples who make a purchase, as well as strong support benefits (proposal rings and limited loose diamond cases) for "individuals" planning a special surprise proposal. Additionally, to match the season of July, we are offering two types of special engravings (paid) to adorn the inside of your rings with "stars" or "shooting stars."

Whether it's a step taken alone or a future walked together, Ginza Diamond Shiraishi will support you with the finest brilliance. We encourage customers who are considering marriage, planning a proposal, or looking for genuine, high-quality jewelry as a gift for their partner to visit their nearest store.

【Wedding Fair Overview】

Participating Stores

All Ginza Diamond Shiraishi stores (68 stores nationwide)

Dates

July 1, 2026 (Wed) - July 31, 2026 (Fri)

Fair Information Page

https://www.diamond-shiraishi.jp/lp_em/wedding_fair_2026.html

<In-Store Visit Benefits>

Waffle Cookie and Drink Hospitality

Enjoy a relaxed ring selection experience with bite-sized waffle cookies and a welcome drink.

Diamond Rich Care Hand Cream

*Limited to first-time visitors. One per couple.

This original hand cream was jointly developed by Shiraishi, which directly sources diamonds, and an aesthetic salon. It contains Diamond Sirt* (base ingredient) and DEAD SEA SALT, leading to non-sticky, moisturized, and radiant skin.

*Acetyl Pentapeptide-35, Diamond Powder

<Purchase Benefits (Selectable Gifts)>

【1】For purchases of engagement rings (diamond loose stones)

Choose one of the following:

Original Scope

*Color cannot be specified.

Witness the Heart & Cupid, proof of a perfectly proportioned diamond. You can enjoy the evidence of the high quality of the diamond you've chosen at home anytime. This original scope is made possible by Shiraishi's handling of the finest diamonds.

【Common Benefit】Original Marriage Certificate

*Can be chosen for either engagement or wedding ring purchases.

This marriage certificate is designed with the clock tower, a symbol of the Ginza main store, as its motif. We offer copies for submission and for keeping. The keepsake copy allows for a photo to be attached. The inside features an illustration of a clock studded with constellations, where you can place a ring and take a photo. We have prepared this special item to commemorate your becoming a couple and to create wonderful memories.

▼For those purchasing "Diamond Loose Stones" individually▼

For those planning a surprise proposal, you can choose one from a total of four items, including the two above (scope and marriage certificate), plus the following two:

Proposal Ring (Setting)

This is a size-adjustable ring prepared for proposals. After purchase, you can set the diamond, engrave a date or initials, and propose. Later, the purchased diamond will be set into the engagement ring design you choose together. The proposal ring can be gifted as a keepsake with a colored stone set in it. It's very popular among those who want to achieve both a surprise proposal and a design that their partner will love.

Original Loose Case

Even when purchasing only the diamond loose stone, we offer a special loose case, allowing for same-day proposals. After the proposal, the loose case can be used as a photo frame by inserting a picture.

【2】For purchases of wedding rings (marriage rings)

Choose one of the following:

Original Pair of Chopsticks

*Color cannot be specified.

These original pair of chopsticks were jointly developed with the chopstick specialty store "Hashikura Matsukan." They express the brand concept of the Greek Aegean Sea and sparkling water surfaces. The handles are designed for a comfortable grip, making them a practical item.

【Common Benefit】Original Marriage Certificate

*Can be chosen for either engagement or wedding ring purchases.

This marriage certificate is designed with the clock tower, a symbol of the Ginza main store, as its motif. We offer copies for submission and for keeping. The keepsake copy allows for a photo to be attached. The inside features an illustration of a clock studded with constellations, where you can place a ring and take a photo. We have prepared this special item to commemorate your becoming a couple and to create wonderful memories.

*All benefits are available while supplies last.

*Customers purchasing engagement or wedding rings at Ultimate Diamond Shiraishi are also eligible for the "Wedding Fair."

<Wedding Fair Special Engraving>

Ginza Diamond Shiraishi's original engravings express your feelings. We have prepared two types of special engravings with special messages.

1 ring ¥4,500, 2 rings ¥9,000

Shooting Star

A shooting star mark carrying a wish.

When the stars of hope are aligned, a moon appears that illuminates the surroundings and guides you.

1 ring ¥3,500

Star Smile

A star smile mark watching over your bright future. It is said that happiness collects in the U-shaped mouth indentation, representing your eternal happiness.

【Save More with In-Store Reservations】WEB Reservation Exclusive Benefit

Ginza Diamond Shiraishi offers a ¥3,000 gift card to customers who make a prior reservation and visit for the first time (subject to terms and conditions). Please take this opportunity to apply through the link below and visit our store.

▼Click here for the WEB In-Store Reservation Application Form

https://www.diamond-shiraishi.jp/form/reserve/input.html

Engagement and Wedding Rings from Ginza Diamond Shiraishi

【Latest Collection】Released March 20th: Live Allove

Engagement Ring, Wedding Ring, Set Ring

New Collection Live Allove Information Page ▶ https://www.diamond-shiraishi.jp/news/newarrival202603_live_allove.html

【Popular】Engagement Rings & Wedding Rings

【Engagement Ring】Pure Brightness 【Engagement Ring】White Lily 【Wedding Ring】Infinity Plants 【Wedding Ring】Starry

Engagement Ring Information Page ▶ https://www.diamond-shiraishi.jp/engagering/

Wedding Ring Information Page ▶ https://www.diamond-shiraishi.jp/marriagering/

*Rings are examples. Some stores may not carry all items. Please contact the store in advance if you wish to view specific items.

*We offer over 700 ring designs. Please visit any Ginza Diamond Shiraishi store nationwide to see them.

Ginza Diamond Shiraishi: The "Pioneer" of Bridal Jewelry

Ginza Diamond Shiraishi is celebrating its 31st anniversary. It is Japan's first* bridal jewelry specialty store.

Established in 1994 on Ginza Chuo Dori, it is now one of Japan's largest bridal jewelry brands with 68 stores nationwide as of June 2026. With the philosophy of "Diamonds for Every Bride," we deliver high-quality diamonds.

The diamonds we select are not only based on the "4Cs," the known standards for diamond quality, but we also consider "brilliance" to be the most important value necessary for beauty, offering diamonds that exhibit exceptional radiance. Ginza Diamond Shiraishi uniquely allows you to combine diamonds with your preferred ring design.

With over 18,000 diamonds and over 700 ring designs always available, we cater to the many brides who desire "a one-of-a-kind ring."

We were also pioneers in the industry with "set rings," which combine engagement and wedding rings. Smooth wearability and beauty from the side are further characteristics achieved through meticulous craftsmanship.

Furthermore, our lifetime warranty after-sales service is provided because we are involved with rings that will be worn for a lifetime. All of this is the crystallization of our desire and wish to "accompany couples and give shape to their happiness." Always, now and in the future.

Ginza Diamond Shiraishi continues to be a brand that walks alongside couples throughout their lives.

The Appeal of Diamonds Offered by Ginza Diamond Shiraishi

Quality Offering the Highest Rated "Ultimate" Diamonds

*For some diamonds, such as those under 0.25ct, H color or lower, and SI1 clarity or lower, the Sarine Light Report is not issued.

Beyond the traditional diamond quality evaluation standards of the "4Cs," we also implement the "Sarine Light Report," which newly evaluates diamond brilliance. Even among diamond loose stones selected from leading polishers worldwide, the highest "Ultimate" rating is rare. However, over 99% of the polished diamonds sourced by Ginza Diamond Shiraishi are certified as "Ultimate" grade.

Sourcing and Selecting High-Quality Diamonds from Around the World

At Shiraishi, with the desire for customers to possess pure, virgin diamonds that have never been handled by anyone, we do not deal in recut or reused diamonds. By consistently sourcing the world's most beautiful diamonds directly, we achieve fair pricing and deliver quality differences that cannot be expressed by certificates alone, allowing customers to discern and receive the best.

Official Website

Official Instagram

NEW ART Co., Ltd.

Representative: Eri Hamano, President and CEO Founded: May 2017 Capital: 100 million yen Business Activities: Sales of bridal jewelry, etc., through bridal jewelry specialty stores "Ginza Diamond Shiraishi" and "EXELCO DIAMOND." Location: Ginza Swim Building, 1-15-2 Ginza, Chuo-ku, Tokyo

A wholly-owned subsidiary of NEW ART HOLDINGS Co., Ltd. (Stock Code: 7638), listed on the Tokyo Stock Exchange Standard Market. NEW ART's business primarily involves the sale of bridal jewelry (engagement and wedding rings) and operates under the brands "Ginza Diamond Shiraishi" (68 stores nationwide) and "EXELCO DIAMOND" (60 stores nationwide).

*Survey by Yano Research Institute "Jewelry and Precious Metals Market Yearbook <Market Analysis Edition>"