Mishima Foods 'Yukari®' x New-Quick Collaboration Products Launched: 'Yukari®' Chicken Tsukune Hamburg Mix & 'Yukari®' Cabbage Pork Hamburg Mix for Enjoying Meat Refreshingly Even on Hot Days

New-Quick Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Koji Hayashi), which operates 82 butcher shops nationwide, will sequentially launch collaboration products with Mishima Foods Co., Ltd.'s 'Yukari®'—namely, 'Yukari®' Chicken Tsukune Hamburg Mix and 'Yukari®' Cabbage Pork Hamburg Mix—at New-Quick stores (excluding some locations) starting Monday, June 15, 2026.

This season, from the rainy season through summer, is a time when people tend to lose their appetite due to humidity and heat. At New-Quick, as a specialty butcher shop, we started developing these products with the desire to help customers enjoy meat deliciously even on hot days. Our focus was on Mishima Foods' long-selling product 'Yukari®,' which has been loved by generations for its refreshing aroma and acidity of red shiso.

The products being launched are two types: 'Yukari®' Chicken Tsukune Hamburg Mix and 'Yukari®' Cabbage Pork Hamburg Mix, which combine New-Quick's popular deli items with Mishima Foods' 'Yukari®.' By adding the unique refreshing and elegant aroma of red shiso from 'Yukari®' to the savory flavors of 'Chicken Tsukune' (a mix of chicken breast and pork fat) and 'Cabbage Pork Hamburg Mix' (pork mixed with coarsely chopped cabbage), we have created a limited-edition seasonal taste that can be enjoyed refreshingly even in hot weather.

In developing these products, we aimed to create flavors that utilize the taste of 'Yukari®,' and during the trial production stage, we had Mishima Foods Co., Ltd.'s product development staff taste and confirm the flavors. While adjusting the balance between the aroma and moderate acidity of red shiso and the juicy umami of the meat, we pursued a formulation that enhances the deliciousness of 'Meat x Yukari®.'

Both products can be easily prepared by simply pan-frying. Since the red shiso flavor remains even when cooled, they are perfect as side dishes for summer bento boxes. They also pair well with cold alcoholic beverages such as beer and chu-hi, making them versatile for main dishes at dinner or as snacks for summer evening drinks.

New-Quick will continue to propose new ways to enjoy meat, unique to specialty butcher shops, and deliver products that complement daily dining tables.

Product Details

■Product Name:

'Yukari®' Chicken Tsukune Hamburg Mix

Based on chicken breast, this mix is blended with pork fat to create a refreshing yet meaty flavor. The aroma of red shiso and a moderate saltiness act as accents, making it a perfect dish for rice or bento boxes.

'Yukari®' Cabbage Pork Hamburg Mix

This product combines pork with coarsely chopped cabbage, allowing you to enjoy the texture of the meat and the crunch of the cabbage. The aroma of 'Yukari®' red shiso ties everything together refreshingly, creating a satisfying yet not overly heavy taste.

■Selling Price: 2 pieces/280g Basic Price ¥380 (¥410 incl. tax)

3 pieces/420g Basic Price ¥550 (¥594 incl. tax)

■Release Date: Sequentially from Monday, June 15, 2026

■Sales Stores: New-Quick Stores

*Sales start dates may vary by store.

*Prices and availability may vary by store.

*Not available at some stores.

*Image is for illustration purposes.

*This product uses Mishima Foods Co., Ltd.'s 'Yukari®.'

*"Yukari" is a registered trademark of Mishima Foods Co., Ltd.

◇◆Related Event Information◇◆

To coincide with the launch of these products, an event will be held at some stores where customers who purchase 3 or more Mishima Foods products will receive a 'MY Furikake Bottle' that can be customized with their chosen text and color.

■Date/Store:

Monday, June 15, 2026 / Fujigarden Urawa Corso Store *First 50 customers

Tuesday, June 16, 2026 / Fujigarden Beans Akabane Store *First 100 customers

■Participation Condition: Purchase 3 or more Mishima Foods products at the target store and present the receipt.

*Event details are subject to change without notice.

Company Overview

Company Name: New-Quick Co., Ltd.

Location: Nihonbashi K Bldg 9F, 1-14-5 Nihonbashi Bakurocho, Chuo-ku, Tokyo

Representative: Koji Hayashi, President and Representative Director

Established: November 16, 1974 (Founded: September 28, 1973)

URL: https://www.new-quick.co.jp/

Business Description: Retail business of meat, deli items, etc., operating specialty butcher shops, Marches (complexes of fresh food stores), self-service stores, and e-commerce.

Inquiries: 0120-09-2941 (Customer Service Center)

New-Quick opened its first store in Totsuka-ku, Yokohama City, Kanagawa Prefecture in 1973. Since then, it has opened stores in easily accessible locations such as near stations and within commercial facilities, and currently operates 82 stores nationwide. Valuing dialogue with customers, the company operates three business formats: specialty butcher shops with face-to-face sales, "Fresh Food Market Fujigarden" (a complex of fresh food stores), and self-service butcher shops.