LINE Booking SaaS "ReLime" Officially Released for Beauty Salons and Hair Salons — From 4,980 Yen Per Month
NewBeginnings Co., Ltd. has officially released "ReLime," a LINE booking SaaS for beauty salons and hair salons. Available from 4,980 yen per month, it allows bookings to be completed within LINE and specializes in strengthening relationships with repeat customers. This is a strategic new product from a company supporting SMEs in rural areas.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 22:43
- 🔍 Collected: May 13, 2026 at 14:01
- 🤖 AI Analyzed: May 13, 2026 at 14:11 (9 min after Collected)
NewBeginnings Co., Ltd. (Headquarters: Oita City, Oita Prefecture; Representative Director: Yosuke Ashikari; Established: March 2026) officially released "ReLime®" (Relime), a cloud-based reservation management service for beauty salons and hair salons, on April 26, 2026.
ReLime is a reservation management SaaS that allows customers to complete bookings within LINE chat. It differentiates itself from existing booking services strong in new customer acquisition by focusing on converting relationships with existing loyal customers, already connected via LINE, directly into reservations, customer records, and repeat promotions. Available from 4,980 yen per month, with initial fees, cancellation fees, and booking fees permanently set at 0 yen. A 30-day free trial (no credit card registration required) is also offered.
Official Website
https://relime.jp
■ Development Background — Designed for concurrent use with existing tools
In local beauty salons, osteopathic clinics, and personal gyms, major booking services like Hot Pepper Beauty and Salon Board are widely established as entry points for new customer acquisition. Meanwhile, "repeat customer bookings," often managed through manual phone and LINE interactions, are still left behind in the gaps between paper reservation ledgers and notifications.
ReLime was designed to center these "loyal customers already connected via LINE" for reservations, customer records, and communication. It is built on the premise of concurrent use: new customer acquisition is left to existing tools, while repeat bookings via LINE are handled by ReLime. Customers can complete reservations, changes, and cancellations within LINE chat, and salons can manage staff-specific shifts and customer records on a single screen.
■ Key Features — Prioritizing quality of daily-use parts over quantity
Key Features
We decided from the outset not to compete on the number of features. Our design principle for ReLime is to create a user experience for screens touched 100 times a day with a density that doesn't feel cumbersome on-site. The core consists of the following four:
LINE Booking: Complete reservations within LINE chat. Customers do not leave the external site. Changes and cancellations from the customer side are also supported up to 24 hours in advance.
Reservation Calendar: Drag & drop to change times. Double bookings are structurally prevented. Two-way synchronization with Google Calendar is also optionally available.
Customer Records: Automatically records visit history, treatment menus, and designated staff. Supports treatment photos, medication memos, and tag management.
Communication & Analytics: Standard features include automatic reminder notifications (24 hours / 1 hour before reservation), segmented messaging, and a monthly KPI dashboard (projected sales, confirmed bookings, cancellation rate, average customer spend).
■ Pricing Plans — Zero hidden costs
Pricing
Three plans are available depending on store size. All plans have initial fees, cancellation fees, booking fees, and data extraction fees permanently set at 0 yen. Plans can be changed or canceled monthly.
Pricing Plans
Starter ¥4,980/month (excl. tax) — For individual salons/solo operators / Up to 3 staff members, up to 300 monthly bookings
Growth ¥12,800/month (excl. tax) — For salons with multiple staff / Up to 10 staff members, unlimited bookings
Pro ¥29,800/month (excl. tax) — For multi-store operations/growing businesses / Unlimited staff, unlimited bookings
All features can be tried with a 30-day free trial (no credit card registration required).
■ Supported Industries
Supported Industries
Beauty salons/hair salons / Osteopathic clinics/chiropractic clinics / Personal gyms / Schools/professional services / Multi-industry. Supports appointment-based store operations that receive bookings via LINE.
■ Developer's Vision — From Oita, walking alongside the field
NewBeginnings Co., Ltd., which operates ReLime, is a company focused on DX promotion, AI introduction support, and web production for SMEs in Oita. Representative Ashikari states, "Precisely because they are local SMEs, there is room for change through technology."
Unlike the flashy SaaS from Tokyo, we focus on creating a user experience for screens touched daily with a density that doesn't feel cumbersome on-site. From consultation to implementation and continued use, we walk together — that has been our development policy. ReLime has been under construction since before the company's establishment, with the MVP (Minimum Viable Product) already operational when NewBeginnings Co., Ltd. was founded in March 2026. The approximately two months after establishment were dedicated to on-site verification and feature refinement, leading to the official release on April 26.
■ Future Developments
Towards the second half of 2026, AI-powered business support functions (Copilot) and automatic optimization of communication performance are planned.
ReLime is a reservation management SaaS that allows customers to complete bookings within LINE chat. It differentiates itself from existing booking services strong in new customer acquisition by focusing on converting relationships with existing loyal customers, already connected via LINE, directly into reservations, customer records, and repeat promotions. Available from 4,980 yen per month, with initial fees, cancellation fees, and booking fees permanently set at 0 yen. A 30-day free trial (no credit card registration required) is also offered.
Official Website
https://relime.jp
■ Development Background — Designed for concurrent use with existing tools
In local beauty salons, osteopathic clinics, and personal gyms, major booking services like Hot Pepper Beauty and Salon Board are widely established as entry points for new customer acquisition. Meanwhile, "repeat customer bookings," often managed through manual phone and LINE interactions, are still left behind in the gaps between paper reservation ledgers and notifications.
ReLime was designed to center these "loyal customers already connected via LINE" for reservations, customer records, and communication. It is built on the premise of concurrent use: new customer acquisition is left to existing tools, while repeat bookings via LINE are handled by ReLime. Customers can complete reservations, changes, and cancellations within LINE chat, and salons can manage staff-specific shifts and customer records on a single screen.
■ Key Features — Prioritizing quality of daily-use parts over quantity
Key Features
We decided from the outset not to compete on the number of features. Our design principle for ReLime is to create a user experience for screens touched 100 times a day with a density that doesn't feel cumbersome on-site. The core consists of the following four:
LINE Booking: Complete reservations within LINE chat. Customers do not leave the external site. Changes and cancellations from the customer side are also supported up to 24 hours in advance.
Reservation Calendar: Drag & drop to change times. Double bookings are structurally prevented. Two-way synchronization with Google Calendar is also optionally available.
Customer Records: Automatically records visit history, treatment menus, and designated staff. Supports treatment photos, medication memos, and tag management.
Communication & Analytics: Standard features include automatic reminder notifications (24 hours / 1 hour before reservation), segmented messaging, and a monthly KPI dashboard (projected sales, confirmed bookings, cancellation rate, average customer spend).
■ Pricing Plans — Zero hidden costs
Pricing
Three plans are available depending on store size. All plans have initial fees, cancellation fees, booking fees, and data extraction fees permanently set at 0 yen. Plans can be changed or canceled monthly.
Pricing Plans
Starter ¥4,980/month (excl. tax) — For individual salons/solo operators / Up to 3 staff members, up to 300 monthly bookings
Growth ¥12,800/month (excl. tax) — For salons with multiple staff / Up to 10 staff members, unlimited bookings
Pro ¥29,800/month (excl. tax) — For multi-store operations/growing businesses / Unlimited staff, unlimited bookings
All features can be tried with a 30-day free trial (no credit card registration required).
■ Supported Industries
Supported Industries
Beauty salons/hair salons / Osteopathic clinics/chiropractic clinics / Personal gyms / Schools/professional services / Multi-industry. Supports appointment-based store operations that receive bookings via LINE.
■ Developer's Vision — From Oita, walking alongside the field
NewBeginnings Co., Ltd., which operates ReLime, is a company focused on DX promotion, AI introduction support, and web production for SMEs in Oita. Representative Ashikari states, "Precisely because they are local SMEs, there is room for change through technology."
Unlike the flashy SaaS from Tokyo, we focus on creating a user experience for screens touched daily with a density that doesn't feel cumbersome on-site. From consultation to implementation and continued use, we walk together — that has been our development policy. ReLime has been under construction since before the company's establishment, with the MVP (Minimum Viable Product) already operational when NewBeginnings Co., Ltd. was founded in March 2026. The approximately two months after establishment were dedicated to on-site verification and feature refinement, leading to the official release on April 26.
■ Future Developments
Towards the second half of 2026, AI-powered business support functions (Copilot) and automatic optimization of communication performance are planned.