Opening the 'Next Door' of DX for Oita Prefecture's SMEs – NewBeginnings Co., Ltd. Established
NewBeginnings Co., Ltd. was established on March 1, 2026, to provide DX support, web creation, business application development, and AI implementation assistance for small and medium-sized enterprises (SMEs) in Oita Prefecture. The company aims to revitalize the regional economy by promoting practical DX tailored to the needs of SMEs, rather than large corporations.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 00:13
- 🔍 Collected: April 8, 2026 at 15:30
- 🤖 AI Analyzed: April 21, 2026 at 01:27 (297h 56m after Collected)
■ Establishment of NewBeginnings Co., Ltd.
NewBeginnings Co., Ltd. (Headquarters: Oita City, Oita Prefecture; Representative Director: Yosuke Ashikari) was established on March 1, 2026. Based in Oita Prefecture, the company will provide DX support, web creation, business application development, and AI implementation support for small and medium-sized enterprises and regional businesses.
■ Background of Establishment
Many SMEs in Oita Prefecture primarily rely on analog business flows, such as paper-based forms, Excel management, and communication via phone and fax. Even if they feel the 'need for DX,' many voices express uncertainty about where to start or whom to consult.
Representative Ashikari, drawing on his experience in web production and system development, believed that 'what is needed is not large-scale DX for large corporations, but rather operational improvements actually used on-site by SMEs.' Therefore, he established our company as a DX support firm rooted in Oita.
■ Business Activities
Our company provides end-to-end support, from planning and interviews to development and operational stabilization, in the following four areas:
DX Consulting and Business Improvement — Interviewing on-site challenges and assisting with optimal tool selection, implementation, and operational design.
Website Creation — Building websites effective for attracting customers and recruitment using various CMS platforms.
Business Application and System Development — Custom development of reservation management, customer management, and internal business systems.
AI Introduction and Automation Support — Creating mechanisms to reduce on-site work, such as de-skilling, AI chatbots, and automated inquiry responses.
■ What We Value
Our company's concept is 'DX that truly works on site.' We do not aim for the mere introduction of the latest technology; instead, we are committed to achieving tangible results that the現場 can feel, such as 'paperwork reduced by one hour' or 'phone calls cut by half.' We explain things carefully without using technical jargon to those unfamiliar with IT and provide thorough support until operations are stabilized after implementation.
■ Future Development
We are also advancing the development and provision of our own SaaS products, preparing reservation management and AI utilization services that SMEs can immediately adopt. We aim to create a world where business operators in Oita Prefecture feel that 'IT was unexpectedly easy,' and we will support the realization of DX for as many companies as possible.
■ Company Overview
Company Name: NewBeginnings Co., Ltd.
Location: Corpo Miki 203, 2-6-27 Daido-cho, Oita City, Oita Prefecture
Representative: Yosuke Ashikari, Representative Director
Established: March 1, 2026
Business Activities: DX Consulting
Keywords: Oita, Oita Prefecture, DX, DX promotion, SMEs, AI introduction, Web creation, Business improvement, Entrepreneurship, Startup