Creating a Town Where Children Can Earn: Neverland Co., Ltd. Established

Neverland Co., Ltd. (Company Name: Neverland Inc., Headquarters: Kamakura City, Kanagawa Prefecture, Representative Director: Harusuke Moriyama), aiming to create a "children's economy" where children can earn through their passions and the value circulates with local businesses, was established on January 29, 2026, in Kamakura City.

Combining three elements – extracurricular activities, an app, and a unique currency – we will officially launch "Neverland, an economic zone connecting local adults, businesses, and children" in Kamakura starting in May.

【Past Demonstrations in Kamakura】NEV Unique Currency Circulation: 45,000 NEV / Participating Local Stores: 4 stores (in Kamakura City) / Sales Experience Event Results: 10 events (selling shaved ice, oshiruko, drinks, etc.)

Why Kamakura? — The Way to "Child Support" Connecting Education, Welfare, and Commerce

Kamakura is popular for relocation and is known as a tourist destination. However, within the city, with the increase in school refusal, education, welfare, and commerce operate independently, lacking a system to support children across these sectors.

＜Three Pillars of Child Support＞

・Education: Support for school refusal, inquiry-based learning, career education, etc.

・Welfare: Support for transition to employment, support for correcting economic disparities

・Commerce: Work experience and engagement with local businesses

Neverland will connect these three pillars of child support horizontally and address them as a unified initiative.

We will provide educational support in collaboration with the adults in the town to realize their dreams. We will create opportunities not dependent on family environment by enabling children to earn through participating in markets. Through work experience helping out at actual local stores, and employment transition support where children solve problems for adults and receive compensation, we will make the entire town of Kamakura a comprehensive field for children's learning and support.

Creating a "Children's Economy" in the Town Through Three Mechanisms

Neverland will build a "children's economy" in Kamakura by integrating three components: extracurricular activities, an app, and currency.