Neuralport Undergoes First Major Rebranding Since Founding
Neuralport Inc. announced its first major rebranding since its inception in 2022, unveiling a new brand message 'Update the Brain OS' to expand its brain-tech solutions into corporate HR and well-being sectors.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 19:10
- 🔍 Collected: April 6, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 03:00 (352h 30m after Collected)
Neuralport Inc. (Headquarters: Ashiya City, Hyogo Prefecture; CEO: Anna Shimafuji) is pleased to announce that, for the first time since commencing operations in 2022, we have undergone a major rebranding, releasing a new brand message and corporate website.
Background of Rebranding
Since our founding, with the vision of 'Creating the highest peak of humanity,' we have been working on establishing technology that quantitatively visualizes the black-boxed state of the brain using neuroscience and eye data analysis technology (NEUROSCIENCE × EYE DATA).
Previously, we have accelerated our business under the concept of 'Sports × Brain-tech,' introducing our solutions primarily to sports teams and e-sports. However, in recent years, the application areas of our business have rapidly expanded to include corporate human capital management and personal well-being. As our business phase transitions from 'R&D of technology' to 'social implementation,' there has been a growing need to more clearly communicate our value proposition to society and build a brand foundation for the next stage of growth. Given this background, we have decided to undertake the first comprehensive brand renewal since our inception.
New Brand Message: 'Update the Brain OS'
The new brand message, 'Update the Brain OS,' redefines the brain as the 'operating system (OS)' of the human body, setting OS1.0 to OS4.0 in alignment with our business strategy.
Just as the OS of computers and smartphones improves performance through updates, the brain can also 'evolve' by correctly 'visualizing' its state and appropriately 'controlling' it. This concept is condensed into the single phrase 'Update the Brain OS,' which is the foundational philosophy of all our products and services.
Key Changes from the Rebranding
1. Formulation of Brand Message: Established 'Update the Brain OS' as the new corporate message. We aimed to balance technological advancement with an intuitiveness that anyone can easily understand.
2. Renewal of Key Visual: Created a dark-toned key visual centered around a 3D visual of the brain. While clearly demonstrating our technical identity of 'NEUROSCIENCE × EYE DATA,' it expresses a cutting-edge and sophisticated brand image.
Background of Rebranding
Since our founding, with the vision of 'Creating the highest peak of humanity,' we have been working on establishing technology that quantitatively visualizes the black-boxed state of the brain using neuroscience and eye data analysis technology (NEUROSCIENCE × EYE DATA).
Previously, we have accelerated our business under the concept of 'Sports × Brain-tech,' introducing our solutions primarily to sports teams and e-sports. However, in recent years, the application areas of our business have rapidly expanded to include corporate human capital management and personal well-being. As our business phase transitions from 'R&D of technology' to 'social implementation,' there has been a growing need to more clearly communicate our value proposition to society and build a brand foundation for the next stage of growth. Given this background, we have decided to undertake the first comprehensive brand renewal since our inception.
New Brand Message: 'Update the Brain OS'
The new brand message, 'Update the Brain OS,' redefines the brain as the 'operating system (OS)' of the human body, setting OS1.0 to OS4.0 in alignment with our business strategy.
Just as the OS of computers and smartphones improves performance through updates, the brain can also 'evolve' by correctly 'visualizing' its state and appropriately 'controlling' it. This concept is condensed into the single phrase 'Update the Brain OS,' which is the foundational philosophy of all our products and services.
Key Changes from the Rebranding
1. Formulation of Brand Message: Established 'Update the Brain OS' as the new corporate message. We aimed to balance technological advancement with an intuitiveness that anyone can easily understand.
2. Renewal of Key Visual: Created a dark-toned key visual centered around a 3D visual of the brain. While clearly demonstrating our technical identity of 'NEUROSCIENCE × EYE DATA,' it expresses a cutting-edge and sophisticated brand image.