Osmanthus-Scented Latte Takes Center Stage: CHABAR's New Concept Store Opens at Seibu Shinjuku PePe on June 20
Key facts
- Osmanthus-Scented Latte Takes Center Stage: CHABAR's New Concept Store Opens at Seibu Shinjuku PePe on June 20
- CHABAR, a specialty tea brand, will open its new concept store 'CHABAR Seibu Shinjuku PePe' on June 20, 2026. The store introduces innovative drinks like the Osmanthus Oolong Latte and golden tapioca, offering a luxurious tea experience.
- Source: PR Times
- Date: June 15, 2026
Direct answer
CHABAR, a specialty tea brand, will open its new concept store 'CHABAR Seibu Shinjuku PePe' on June 20, 2026. The store introduces innovative drinks like the Osmanthus Oolong Latte and golden tapioca, offering a luxurious tea experience.
- Citation
- Osmanthus-Scented Latte Takes Center Stage: CHABAR's New Concept Store Opens at Seibu Shinjuku PePe on June 20 (June 15, 2026), PR Times
- Source
- PR Times
- Date
- June 15, 2026
CHABAR, a specialty tea brand, will open its new concept store 'CHABAR Seibu Shinjuku PePe' on June 20, 2026. The store introduces innovative drinks like the Osmanthus Oolong Latte and golden tapioca, offering a luxurious tea experience.
📋 Article Processing Timeline
- 📰 Published: June 15, 2026 at 19:10
- 🔍 Collected: June 15, 2026 at 10:21
- 🤖 AI Analyzed: June 16, 2026 at 01:51 (15h 29m after Collected)
Net Tower Co., Ltd. (Headquarters: Itabashi-ku, Tokyo; CEO: Toshimei Enno) will open a new concept store, 'CHABAR Seibu Shinjuku PePe,' on Saturday, June 20, 2026.
CHABAR, which operates under the concept of 'Enjoying traditional tea in new ways,' launches this new store with a refreshed design and drinkware, positioning itself as a premium tea stand that emphasizes high-quality tea leaves and rich milk.
The store introduces 'Osmanthus Oolong Tea,' a rare and fragrant tea in Japan, served in a novel way.
The signature 'Osmanthus Oolong Latte' blends custom-developed rich milk with the tea, creating a creamy, aromatic drink that highlights the sweet, floral scent of osmanthus while delivering a deep, satisfying flavor.
The cup design features osmanthus petal motifs and elegant foil stamping, while the in-house produced tapioca pearls are golden in color—named 'Golden Tapioca'—enhancing the luxurious experience.
Together, these elements create an unprecedented, premium tea experience.
■ Store Overview
Store Name
CHABAR Seibu Shinjuku PePe
Opening Date
June 20, 2026 (Saturday)
Location & Phone Number
2F, Seibu Shinjuku PePe, 1-30-1 Kabukicho, Shinjuku-ku, Tokyo
03-6457-3226
Business Hours
11:00–21:30
≪Opening Commemoration Campaign≫
A special opening campaign will be held exclusively on June 20, 2026.
Three types of 'Tea Latte' (S size) will be offered at a special price of 300 JPY (tax included).
For details, please visit the official CHABAR website.
Official Website
CHABAR's Signature 'Tea Lattes'
The 'Tea Latte,' made with proprietary rich milk, is the flagship menu item at the new store.
The unprecedented richness and depth of the milk perfectly complement the carefully selected tea leaves, enhancing their natural flavors.
The lineup includes the Osmanthus Oolong Latte, a black tea latte made with English Breakfast, and a fragrant Hojicha Latte—each showcasing the unique character of the tea.
'Uji Matcha Latte'
The Uji Matcha Latte uses premium Uji matcha, offering a rich matcha flavor balanced with creamy milk—a popular favorite.
Also available are refreshing green teas and a strawberry matcha latte, combining matcha with sweet-tart strawberry—perfect for summer.
Fruit Teas and Original Toppings
A wide range of fruit teas are available, including CHABAR’s original caffeine-free 'Red Herb Tea,' fruit-infused Osmanthus Oolong and White Peach Black Tea, along with exclusive toppings available only at the Seibu Shinjuku PePe location.
Seven types of tea are used to craft drinks that highlight their distinct flavors and aromas.
Positioned as a smarter, more modern tea stand, this new store advances CHABAR’s mission of making traditional tea enjoyable in contemporary ways.
Founded in Japan in 2009 as a specialty tea shop.
▶ Website: http://chabar.jp/ (Store locations and menu)
【Sister Brands】
• Pearl Lady (http://www.pearllady.jp/)
• TEA18 (http://tea18.jp/)
• COVERT COFFEE (https://www.covertcoffee.jp/)
CHABAR, which operates under the concept of 'Enjoying traditional tea in new ways,' launches this new store with a refreshed design and drinkware, positioning itself as a premium tea stand that emphasizes high-quality tea leaves and rich milk.
The store introduces 'Osmanthus Oolong Tea,' a rare and fragrant tea in Japan, served in a novel way.
The signature 'Osmanthus Oolong Latte' blends custom-developed rich milk with the tea, creating a creamy, aromatic drink that highlights the sweet, floral scent of osmanthus while delivering a deep, satisfying flavor.
The cup design features osmanthus petal motifs and elegant foil stamping, while the in-house produced tapioca pearls are golden in color—named 'Golden Tapioca'—enhancing the luxurious experience.
Together, these elements create an unprecedented, premium tea experience.
■ Store Overview
Store Name
CHABAR Seibu Shinjuku PePe
Opening Date
June 20, 2026 (Saturday)
Location & Phone Number
2F, Seibu Shinjuku PePe, 1-30-1 Kabukicho, Shinjuku-ku, Tokyo
03-6457-3226
Business Hours
11:00–21:30
≪Opening Commemoration Campaign≫
A special opening campaign will be held exclusively on June 20, 2026.
Three types of 'Tea Latte' (S size) will be offered at a special price of 300 JPY (tax included).
For details, please visit the official CHABAR website.
Official Website
CHABAR's Signature 'Tea Lattes'
The 'Tea Latte,' made with proprietary rich milk, is the flagship menu item at the new store.
The unprecedented richness and depth of the milk perfectly complement the carefully selected tea leaves, enhancing their natural flavors.
The lineup includes the Osmanthus Oolong Latte, a black tea latte made with English Breakfast, and a fragrant Hojicha Latte—each showcasing the unique character of the tea.
'Uji Matcha Latte'
The Uji Matcha Latte uses premium Uji matcha, offering a rich matcha flavor balanced with creamy milk—a popular favorite.
Also available are refreshing green teas and a strawberry matcha latte, combining matcha with sweet-tart strawberry—perfect for summer.
Fruit Teas and Original Toppings
A wide range of fruit teas are available, including CHABAR’s original caffeine-free 'Red Herb Tea,' fruit-infused Osmanthus Oolong and White Peach Black Tea, along with exclusive toppings available only at the Seibu Shinjuku PePe location.
Seven types of tea are used to craft drinks that highlight their distinct flavors and aromas.
Positioned as a smarter, more modern tea stand, this new store advances CHABAR’s mission of making traditional tea enjoyable in contemporary ways.
Founded in Japan in 2009 as a specialty tea shop.
▶ Website: http://chabar.jp/ (Store locations and menu)
【Sister Brands】
• Pearl Lady (http://www.pearllady.jp/)
• TEA18 (http://tea18.jp/)
• COVERT COFFEE (https://www.covertcoffee.jp/)
FAQ
Where is the CHABAR Seibu Shinjuku PePe store located?
It's on the 2nd floor of Seibu Shinjuku PePe, 1-30-1 Kabukicho, Shinjuku-ku, Tokyo.
What is the Osmanthus Oolong Latte?
A luxurious seasonal drink combining fragrant osmanthus oolong tea with rich milk.
How long does the opening discount last?
The 300 JPY special price is available only on June 20, 2026.