Tailwinds for Regional Hotels, Sales Up to 350% Increase: South Korea's Largest OTA Sales Support Service "CoreExpress" Announces 2025 South Korean Market Sales Trend Report
NetSys Japan announced a report on the 2025 South Korean inbound market and accommodation sales trends, related to its sales support service "CoreExpress," which officially partners with South Korea's largest local OTA, "NOL interparktour." The report indicates that inbound demand is expanding to regional cities due to the expansion of regional flight routes, with regional hotels recording up to a 350% increase in sales, accelerating the shift in demand towards regional areas.
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NetSys Japan (Headquarters: Chuo-ku, Tokyo; Main Office: Niigata City, Niigata Prefecture; Representative Director: Ken Tokumasa) has announced a report summarizing the 2025 South Korean inbound market and accommodation sales trends, through "CoreExpress," a service that officially partners with and supports sales for "NOL interparktour" (Company Name: NOL Universe Co., Ltd.), South Korea's largest local OTA.
For details and inquiries, please click here.
South Korean Inbound Market Continues to Expand with a 7.3% Year-on-Year Increase
The total number of South Korean visitors to Japan from January to December 2025 is projected to be 9,459,605 people, surpassing 8,817,765 people in 2024, representing a growth rate of approximately 7.3% (*).
*Source: Japan National Tourism Organization (JNTO)
South Korean Visitors to Japan in 2025 (Created based on Japan National Tourism Organization data)
This trend is backed by the expansion of regional routes with the entry of T'way Air and Aero K, increasing direct flights from regional cities like Fukuoka, Obihiro, and Ibaraki to major South Korean cities (Seoul, Jeju, Cheongju, Busan), significantly improving the convenience of travel to Japan.
As a result, inbound demand is spreading not only to urban areas but also to regional areas, creating new opportunities for accommodation facilities to attract customers.
Transaction Volume Expands Due to Rising Accommodation Unit Prices, Direct Sales Ratio Also Improves
According to 2025 sales data from "NOL interparktour" (Company Name: NOL Universe Co., Ltd.), which partners through "CoreExpress," while room nights slightly decreased from the previous year, transaction volume exceeded the previous year's results due to a rise in room unit prices (+15.9%).
Furthermore, direct contract sales with overseas OTAs have continuously expanded, recording the highest ever composition ratio in September.
On the other hand, a temporary decrease in demand was observed in July due to earthquake prediction information, but bookings recovered thereafter due to demand recovery during the Chuseok holiday period.
As a result, despite being affected by short-term external factors, sales expanded throughout the year, and the direct sales ratio improved.
Shift in Demand Towards Regional Cities Accelerates
In terms of regional sales share, the composition ratio of regional cities such as Fukuoka and Hokkaido areas is increasing, in addition to major cities like Tokyo and Osaka.
This is due to the expansion of inbound routes utilizing regional airports, driven by the increase in direct flights between Japan and South Korea, and the South Korean market is expected to remain an important target for regional accommodation facilities in the future.
One hotel in Matsuyama City, Ehime Prefecture, supported by our company, started a direct contract plan in the autumn of 2025. With the tailwind of expanding regional routes, sales, even mid-term, grew by approximately 350% year-on-year.
Regional Sales Share in the Japanese Market
Future Outlook
The South Korean inbound market is expected to continue growing, with particular emphasis on expanding demand to regional cities and country-specific strategies utilizing OTAs being crucial for improving accommodation facility revenue.
Our company will continue to support accommodation facilities in attracting international customers and maximizing sales through "CoreExpress."
Sales Support Service "CoreExpress" through Overseas OTA Partnership
"CoreExpress" is NetSys Japan's sales support service that officially partners with "NOL interparktour" (Company Name: NOL Universe Co., Ltd.), South Korea's largest local OTA, to help Japanese accommodation facilities sell directly to overseas local OTAs.
In addition to building sales channels specialized for the South Korean market, it aims to improve accommodation facilities' exposure and direct sales ratio through promotions optimized for local users and participation in special exhibitions.
Furthermore, by optimizing booking routes through direct partnership with local OTAs, it supports continuous improvement of sales strategies through visualization of sales data.
For details and inquiries, please click here.
What is NOL UNIVERSE?
NOL UNIVERSE is South Korea's largest travel and leisure platform with approximately 29 million members and over 18 million monthly users. It operates major brands such as "NOL interparkTour" and "Triple," which allow one-stop booking of hotels, flights, and leisure facilities, boasting high brand recognition and reliability within South Korea.
In recent years, it has also focused on capturing demand for travel to Japan, becoming one of the powerful sales channels for Japanese accommodation facilities.
NOL UNIVERSE: https://nol-universe.com/
NOL: https://nol.yanolja.com/
NOL interparktour: https://nol.interpark.com/tour/
About NetSys Japan Co., Ltd.
NetSys Japan Co., Ltd. aims to be "Together, Fun, Rich."
Keywords:
For details and inquiries, please click here.
South Korean Inbound Market Continues to Expand with a 7.3% Year-on-Year Increase
The total number of South Korean visitors to Japan from January to December 2025 is projected to be 9,459,605 people, surpassing 8,817,765 people in 2024, representing a growth rate of approximately 7.3% (*).
*Source: Japan National Tourism Organization (JNTO)
South Korean Visitors to Japan in 2025 (Created based on Japan National Tourism Organization data)
This trend is backed by the expansion of regional routes with the entry of T'way Air and Aero K, increasing direct flights from regional cities like Fukuoka, Obihiro, and Ibaraki to major South Korean cities (Seoul, Jeju, Cheongju, Busan), significantly improving the convenience of travel to Japan.
As a result, inbound demand is spreading not only to urban areas but also to regional areas, creating new opportunities for accommodation facilities to attract customers.
Transaction Volume Expands Due to Rising Accommodation Unit Prices, Direct Sales Ratio Also Improves
According to 2025 sales data from "NOL interparktour" (Company Name: NOL Universe Co., Ltd.), which partners through "CoreExpress," while room nights slightly decreased from the previous year, transaction volume exceeded the previous year's results due to a rise in room unit prices (+15.9%).
Furthermore, direct contract sales with overseas OTAs have continuously expanded, recording the highest ever composition ratio in September.
On the other hand, a temporary decrease in demand was observed in July due to earthquake prediction information, but bookings recovered thereafter due to demand recovery during the Chuseok holiday period.
As a result, despite being affected by short-term external factors, sales expanded throughout the year, and the direct sales ratio improved.
Shift in Demand Towards Regional Cities Accelerates
In terms of regional sales share, the composition ratio of regional cities such as Fukuoka and Hokkaido areas is increasing, in addition to major cities like Tokyo and Osaka.
This is due to the expansion of inbound routes utilizing regional airports, driven by the increase in direct flights between Japan and South Korea, and the South Korean market is expected to remain an important target for regional accommodation facilities in the future.
One hotel in Matsuyama City, Ehime Prefecture, supported by our company, started a direct contract plan in the autumn of 2025. With the tailwind of expanding regional routes, sales, even mid-term, grew by approximately 350% year-on-year.
Regional Sales Share in the Japanese Market
Future Outlook
The South Korean inbound market is expected to continue growing, with particular emphasis on expanding demand to regional cities and country-specific strategies utilizing OTAs being crucial for improving accommodation facility revenue.
Our company will continue to support accommodation facilities in attracting international customers and maximizing sales through "CoreExpress."
Sales Support Service "CoreExpress" through Overseas OTA Partnership
"CoreExpress" is NetSys Japan's sales support service that officially partners with "NOL interparktour" (Company Name: NOL Universe Co., Ltd.), South Korea's largest local OTA, to help Japanese accommodation facilities sell directly to overseas local OTAs.
In addition to building sales channels specialized for the South Korean market, it aims to improve accommodation facilities' exposure and direct sales ratio through promotions optimized for local users and participation in special exhibitions.
Furthermore, by optimizing booking routes through direct partnership with local OTAs, it supports continuous improvement of sales strategies through visualization of sales data.
For details and inquiries, please click here.
What is NOL UNIVERSE?
NOL UNIVERSE is South Korea's largest travel and leisure platform with approximately 29 million members and over 18 million monthly users. It operates major brands such as "NOL interparkTour" and "Triple," which allow one-stop booking of hotels, flights, and leisure facilities, boasting high brand recognition and reliability within South Korea.
In recent years, it has also focused on capturing demand for travel to Japan, becoming one of the powerful sales channels for Japanese accommodation facilities.
NOL UNIVERSE: https://nol-universe.com/
NOL: https://nol.yanolja.com/
NOL interparktour: https://nol.interpark.com/tour/
About NetSys Japan Co., Ltd.
NetSys Japan Co., Ltd. aims to be "Together, Fun, Rich."
Keywords: