Tailwinds for Regional Hotels, Sales Increase Up to 350% – South Korea's Largest OTA Sales Support Service "CoreExpress" Announces 2025 South Korean Market Sales Trend Report
NetSys Japan Inc. announced a report on the 2025 South Korean inbound market and accommodation sales trends, supported by "CoreExpress," a service officially linked with "NOL interparktour," South Korea's largest local OTA. South Korean visitors to Japan are projected to increase by 7.3%, exceeding 9.45 million, with a significant demand shift to regional areas, leading to up to a 350% sales increase for regional hotels.
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- 📰 Published: May 1, 2026 at 00:10
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NetSys Japan Inc. (Head Office: Chuo-ku, Tokyo; Main Office: Niigata City, Niigata Prefecture; Representative Director: Ken Tokumasa) has announced a report summarizing the 2025 South Korean inbound market and accommodation sales trends through "CoreExpress," a service that officially partners with "NOL interparktour" (Company Name: NOL Universe Co., Ltd.), one of South Korea's largest local OTAs, to support sales.
For more details and inquiries, please click here.
**South Korean Inbound Market Continues to Expand with a 7.3% Year-on-Year Increase**
The total number of South Korean inbound visitors to Japan from January to December 2025 is projected to exceed 9,459,605 people, surpassing 8,817,765 in 2024, representing an increase of approximately 7.3%.
*Source: Japan National Tourism Organization (JNTO)
**2025 Number of South Korean Visitors to Japan (Created based on Japan National Tourism Organization data)**
This trend is attributed to the expansion of regional routes with the entry of T'way Air and Aero K, which has significantly improved the convenience of travel to Japan by increasing direct flights from regional cities like Fukuoka, Obihiro, and Ibaraki to major South Korean cities (Seoul, Jeju, Cheongju, Busan).
As a result, inbound demand is spreading not only to urban areas but also to regional areas, creating new opportunities for accommodations to attract guests.
**Transaction Volume Expands Due to Rising Accommodation Unit Prices, Direct Sales Ratio Also Improves**
According to "NOL interparktour" (Company Name: NOL Universe Co., Ltd.) sales data for 2025, linked via "CoreExpress," room nights slightly decreased year-on-year. However, the transaction volume exceeded the previous year's due to a rise in room rates (+15.9%).
Furthermore, direct contract sales with overseas OTAs have continued to expand, recording the highest ever composition ratio in September.
Conversely, a temporary decrease in demand was observed in July due to earthquake prediction information, but bookings recovered thereafter with demand rebounding during the Chuseok holiday period.
Consequently, despite being affected by short-term external factors, sales expanded throughout the year, leading to an improvement in the direct sales ratio.
**Accelerated Shift in Demand Towards Regional Cities**
In terms of regional sales share, regional cities such as Fukuoka and Hokkaido areas, in addition to major cities like Tokyo and Osaka, have seen their share increase.
This is due to the expansion of inbound routes utilizing regional airports, driven by an increase in direct flights between Japan and South Korea. The South Korean market is expected to remain an important target for regional accommodations in the future.
For a hotel in Matsuyama City, Ehime Prefecture, supported by our company, direct contract plans were launched in the autumn of 2025. With the tailwind of expanded regional routes, sales grew by approximately 350% year-on-year, even with mid-term sales.
**Japan Market Regional Sales Share**
**Future Outlook**
The South Korean inbound market is expected to continue growing, with demand expansion to regional cities and country-specific strategies utilizing OTAs being crucial points for improving accommodation revenue.
Our company will continue to support accommodations in acquiring international guests and maximizing sales through "CoreExpress."
**Overseas OTA Partnership Sales Support Service "CoreExpress"**
"CoreExpress" is a sales support service by NetSys Japan that officially partners with "NOL interparktour" (Company Name: NOL Universe Co., Ltd.), South Korea's largest local OTA, to enable Japanese accommodations to directly sell to overseas local OTAs.
In addition to building sales channels specialized for the South Korean market, it improves accommodations' exposure and direct sales ratio through optimized promotions for local users and participation in special exhibitions.
Furthermore, by optimizing reservation routes through direct linkage with local OTAs, it supports continuous improvement of sales strategies through visualization of sales data.
For more details and inquiries, please click here.
**What is NOL UNIVERSE?**
NOL UNIVERSE is South Korea's largest travel and leisure platform with approximately 29 million members and over 18 million monthly users. It operates major brands such as "NOL interparkTour" and "Triple," which allow integrated booking of hotels, flights, and leisure facilities, boasting high brand recognition and reliability within South Korea.
In recent years, it has also focused on capturing demand for travel to Japan, making it one of the most powerful sales channels for Japanese accommodations.
NOL UNIVERSE: https://nol-universe.com/
NOL: https://nol.yanolja.com/
NOL interparktour: https://nol.interpark.com/tour
**About NetSys Japan Inc.**
NetSys Japan Inc. aims to be "together, fun, and rich...".
For more details and inquiries, please click here.
**South Korean Inbound Market Continues to Expand with a 7.3% Year-on-Year Increase**
The total number of South Korean inbound visitors to Japan from January to December 2025 is projected to exceed 9,459,605 people, surpassing 8,817,765 in 2024, representing an increase of approximately 7.3%.
*Source: Japan National Tourism Organization (JNTO)
**2025 Number of South Korean Visitors to Japan (Created based on Japan National Tourism Organization data)**
This trend is attributed to the expansion of regional routes with the entry of T'way Air and Aero K, which has significantly improved the convenience of travel to Japan by increasing direct flights from regional cities like Fukuoka, Obihiro, and Ibaraki to major South Korean cities (Seoul, Jeju, Cheongju, Busan).
As a result, inbound demand is spreading not only to urban areas but also to regional areas, creating new opportunities for accommodations to attract guests.
**Transaction Volume Expands Due to Rising Accommodation Unit Prices, Direct Sales Ratio Also Improves**
According to "NOL interparktour" (Company Name: NOL Universe Co., Ltd.) sales data for 2025, linked via "CoreExpress," room nights slightly decreased year-on-year. However, the transaction volume exceeded the previous year's due to a rise in room rates (+15.9%).
Furthermore, direct contract sales with overseas OTAs have continued to expand, recording the highest ever composition ratio in September.
Conversely, a temporary decrease in demand was observed in July due to earthquake prediction information, but bookings recovered thereafter with demand rebounding during the Chuseok holiday period.
Consequently, despite being affected by short-term external factors, sales expanded throughout the year, leading to an improvement in the direct sales ratio.
**Accelerated Shift in Demand Towards Regional Cities**
In terms of regional sales share, regional cities such as Fukuoka and Hokkaido areas, in addition to major cities like Tokyo and Osaka, have seen their share increase.
This is due to the expansion of inbound routes utilizing regional airports, driven by an increase in direct flights between Japan and South Korea. The South Korean market is expected to remain an important target for regional accommodations in the future.
For a hotel in Matsuyama City, Ehime Prefecture, supported by our company, direct contract plans were launched in the autumn of 2025. With the tailwind of expanded regional routes, sales grew by approximately 350% year-on-year, even with mid-term sales.
**Japan Market Regional Sales Share**
**Future Outlook**
The South Korean inbound market is expected to continue growing, with demand expansion to regional cities and country-specific strategies utilizing OTAs being crucial points for improving accommodation revenue.
Our company will continue to support accommodations in acquiring international guests and maximizing sales through "CoreExpress."
**Overseas OTA Partnership Sales Support Service "CoreExpress"**
"CoreExpress" is a sales support service by NetSys Japan that officially partners with "NOL interparktour" (Company Name: NOL Universe Co., Ltd.), South Korea's largest local OTA, to enable Japanese accommodations to directly sell to overseas local OTAs.
In addition to building sales channels specialized for the South Korean market, it improves accommodations' exposure and direct sales ratio through optimized promotions for local users and participation in special exhibitions.
Furthermore, by optimizing reservation routes through direct linkage with local OTAs, it supports continuous improvement of sales strategies through visualization of sales data.
For more details and inquiries, please click here.
**What is NOL UNIVERSE?**
NOL UNIVERSE is South Korea's largest travel and leisure platform with approximately 29 million members and over 18 million monthly users. It operates major brands such as "NOL interparkTour" and "Triple," which allow integrated booking of hotels, flights, and leisure facilities, boasting high brand recognition and reliability within South Korea.
In recent years, it has also focused on capturing demand for travel to Japan, making it one of the most powerful sales channels for Japanese accommodations.
NOL UNIVERSE: https://nol-universe.com/
NOL: https://nol.yanolja.com/
NOL interparktour: https://nol.interpark.com/tour
**About NetSys Japan Inc.**
NetSys Japan Inc. aims to be "together, fun, and rich...".