Netmarble Subsidiary MNB Announces Exhibition of Character IP 'Koongya Restaurantz' at 'Content Tokyo 2026'
Key facts
- Netmarble Subsidiary MNB Announces Exhibition of Character IP 'Koongya Restaurantz' at 'Content Tokyo 2026'
- MNB Inc., a subsidiary of Netmarble, will exhibit its 'Koongya Restaurantz' character IP at 'Content Tokyo 2026' in Tokyo Big Sight from June 17-19, 2026, aiming to build partnerships in the Japanese market.
- Source: PR Times
- Date: June 9, 2026
Direct answer
MNB Inc., a subsidiary of Netmarble, will exhibit its 'Koongya Restaurantz' character IP at 'Content Tokyo 2026' in Tokyo Big Sight from June 17-19, 2026, aiming to build partnerships in the Japanese market.
- Citation
- Netmarble Subsidiary MNB Announces Exhibition of Character IP 'Koongya Restaurantz' at 'Content Tokyo 2026' (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
MNB Inc., a subsidiary of Netmarble, will exhibit its 'Koongya Restaurantz' character IP at 'Content Tokyo 2026' in Tokyo Big Sight from June 17-19, 2026, aiming to build partnerships in the Japanese market.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 20:48
- 🔍 Collected: June 9, 2026 at 12:06
- 🤖 AI Analyzed: June 9, 2026 at 12:19 (13 min after Collected)
Netmarble announced that its subsidiary, MNB Inc. (https://mnb-inc.com/), will showcase its 'Koongya Restaurantz' IP at 'Content Tokyo 2026,' one of Japan's largest comprehensive BtoB content business trade shows, held at Tokyo Big Sight from June 17 (Wed) to 19 (Fri), 2026.
'Content Tokyo' covers a wide range of areas related to the content business, including content production, distribution, licensing, marketing, and the latest technologies.
It is recognized as a hub for content holders, licensees, distributors, and marketing firms from around the world to create new business opportunities and build partnerships.
At this exhibition, MNB will participate in the Korea Pavilion operated by the Korea Creative Content Agency (KOCCA) as one of the 12 selected Korean content companies to introduce the 'Koongya Restaurantz' character IP. MNB will set up an independent booth within the Korea Pavilion to conduct business meetings with licensees, distributors, and brand partners in Japan and the global market.
Exhibition Overview
Exhibition Name: Content Tokyo 2026
Dates: June 17 (Wed) - June 19 (Fri), 2026
Venue: Tokyo Big Sight
Organizer: RX Japan
Exhibition Form: KOREA PAVILION (KOCCA) MNB Booth (Booth Number: 7-52)
About 'Koongya Restaurantz'
This is a character brand born from the rebranding of Netmarble's popular character IP, 'Koongya.' It has gained strong support, primarily from Korea's Gen Z, with over 157,000 Instagram followers, approximately 94% of whom are Gen Z. In Korea, it has collaborated with numerous famous brands, including McDonald's, Neutrogena, Hyundai, and 7-Eleven, with over 200 licensing collaborations achieved in the three years since rebranding. Furthermore, it has gained high popularity in Korea through pop-up stores and licensed product launches, and recently collaborated with the popular KBO League team 'Doosan Bears.'
'Content Tokyo' covers a wide range of areas related to the content business, including content production, distribution, licensing, marketing, and the latest technologies.
It is recognized as a hub for content holders, licensees, distributors, and marketing firms from around the world to create new business opportunities and build partnerships.
At this exhibition, MNB will participate in the Korea Pavilion operated by the Korea Creative Content Agency (KOCCA) as one of the 12 selected Korean content companies to introduce the 'Koongya Restaurantz' character IP. MNB will set up an independent booth within the Korea Pavilion to conduct business meetings with licensees, distributors, and brand partners in Japan and the global market.
Exhibition Overview
Exhibition Name: Content Tokyo 2026
Dates: June 17 (Wed) - June 19 (Fri), 2026
Venue: Tokyo Big Sight
Organizer: RX Japan
Exhibition Form: KOREA PAVILION (KOCCA) MNB Booth (Booth Number: 7-52)
About 'Koongya Restaurantz'
This is a character brand born from the rebranding of Netmarble's popular character IP, 'Koongya.' It has gained strong support, primarily from Korea's Gen Z, with over 157,000 Instagram followers, approximately 94% of whom are Gen Z. In Korea, it has collaborated with numerous famous brands, including McDonald's, Neutrogena, Hyundai, and 7-Eleven, with over 200 licensing collaborations achieved in the three years since rebranding. Furthermore, it has gained high popularity in Korea through pop-up stores and licensed product launches, and recently collaborated with the popular KBO League team 'Doosan Bears.'
FAQ
What character IP will MNB Inc. exhibit at Content Tokyo 2026?
MNB Inc. will exhibit the 'Koongya Restaurantz' character IP at Content Tokyo 2026.
Which company is showcasing Koongya Restaurantz at Content Tokyo 2026?
MNB Inc., a subsidiary of Netmarble, is showcasing Koongya Restaurantz at Content Tokyo 2026.
When will the Content Tokyo 2026 event take place where Koongya Restaurantz is featured?
The Content Tokyo 2026 event will take place from June 17 to June 19, 2026.
Where is the Content Tokyo 2026 exhibition being held for Koongya Restaurantz?
The Content Tokyo 2026 exhibition is being held at Tokyo Big Sight in Japan.
Why is MNB Inc. participating in Content Tokyo 2026 with Koongya Restaurantz?
MNB Inc. aims to build partnerships in the Japanese market through Koongya Restaurantz at Content Tokyo 2026.