Nestlé Japan and DoCLASSE Invite Model Midori Kihara for 'Adult Summer Beauty from Inside and Outside - Wearable Beauty x Drinkable Beauty' Event

Nestlé Japan Ltd. (Headquarters: Kobe City, Hyogo Prefecture; Representative Director, President & CEO: Tatsuhiko Fukatani; hereinafter 'Nestlé Japan') will conduct a summer in-store promotion through a collaboration between its collagen brand 'Vital Proteins' and 'DoCLASSE' (DoCLASSE Inc., Headquarters: Setagaya-ku, Tokyo; Representative Director: Keiko Hayashi), a fashion brand highly supported primarily by adult women.

On Thursday, June 18, an Instagram Live will be held at 'DoCLASSE Jiyugaoka Store' featuring model Midori Kihara, an evangelist for 'Vital Proteins'. Starting the following day, Friday, June 19, a campaign to experience 'Vital Proteins' will be rolled out at 'DoCLASSE' stores nationwide.

This initiative is part of the 'DoCLASSE SUMMER LOUNGE' promotion, which focuses on 'beauty from the outside' and 'condition care from the inside'. Targeted at highly fashion-conscious adult women, the campaign aims to propose a new lifestyle by allowing them to experience both beauty from the outside through fashion and condition care from the inside through protein supplementation proposed by 'Vital Proteins'.

As part of the 'SUMMER LOUNGE' event, an Instagram LIVE titled 'Adult Summer Beauty from Inside and Outside - Wearable Beauty x Drinkable Beauty' will be held on Thursday, June 18, inviting model Midori Kihara, an evangelist for 'Vital Proteins', as a guest. In addition to fashion coordination as 'outer beauty for adults' in summer, the live stream will delve into the appeal of collagen from the perspective of 'inner beauty', exploring topics such as 'What is collagen?' and 'What types of collagen are there?' alongside Midori Kihara.

Furthermore, the live stream will introduce the 'Vital Proteins' products that will be distributed during the in-store promotion starting the next day.

The venue will be the DoCLASSE Jiyugaoka store. For details on the day of the event, please check the following link: https://www.instagram.com/doclasse_style/

From Friday, June 19, at participating campaign stores, those who follow the Vital Proteins official Instagram (@vitalproteins.japan) will receive a stick product of 'Vital Proteins Collagen Peptides' as a gift. Please take this opportunity to try a collagen habit that can be easily incorporated into your daily life!
* The gift campaign will end as soon as the stock runs out.

This campaign was realized through the resonance of the visions of 'Vital Proteins', which proposes a collagen habit that can be effortlessly integrated into daily life, and 'DoCLASSE', whose concept is 'Making you look beautiful as you are now'. By naturally overlapping the worldviews of both brands, they hope to deliver a richer summer experience value as an initiative for adult women.

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Reference Information

'DoCLASSE' is a fashion brand for men's and women's clothing targeting those in their 40s and above, handling everything from product planning and manufacturing to sales and distribution in-house, under the theme 'Love, Fashion, and Life'. It was founded in 2007 with a strong desire to 'support middle-aged people whose inner beauty is fulfilling through the power of fashion'. Starting from catalog mail-order, it has expanded its sales channels to EC and physical stores, currently boasting about 3.5 million catalog members and 60 physical stores nationwide. They want you to become more wonderful with every passing year. DoCLASSE supports the shining everyday lives of adults through fashion.
https://www.doclasse.com/

'Vital Proteins' is the No.1 selling (*1) collagen brand in the United States, often referred to as the powerhouse of supplements. It uses only high-quality collagen peptides. It contains no sugar or artificial flavors (*2). It continues to be supported by many people.
https://vital-proteins.jp/
(*1) Based on SPINS US data, US dollar Sales basis, sales from January 3, 2022 to January 26, 2025
(*2) Nutritional information [Per 2 level tablespoons (approx. 10g)]: Calories: 36kcal, Protein: 9g, Fat: 0g, Carbohydrates: 0g (Sugars: 0g), Salt equivalent: 0.0g-0.12g / Collagen Peptides: 10g

■ About Nestlé Japan
Nestlé Japan is the Japanese subsidiary of Nestlé, the world's largest comprehensive food and beverage company headquartered in Switzerland, and was founded in 1913 (Taisho 2).
With the purpose of 'enhancing the quality of life for everyone, today and for generations to come, through the power of food and beverages', Nestlé will continue to strive to deliver safe, delicious, and environmentally friendly products and services to everyone.
https://www.nestle.co.jp/