Nespresso's New Commercial 'Vertuo World' Starring Global Brand Ambassador Dua Lipa Released

NESPRESSO (Nestlé Nespresso K.K., Headquarters: Shinagawa-ku, Tokyo; President: Sylvain Simard), which remains committed to providing total support for enjoying the "ultimate coffee experience" through its capsule coffees and dedicated coffee makers, announces a new campaign featuring one of today's leading cultural icons and new Global Brand Ambassador, Dua Lipa. Having brought innovation to the way coffee is enjoyed for 40 years, Nespresso will continue to exceed expectations and explore the infinite possibilities of exceptional coffee experiences.

This new campaign reminds us of both the comfort and adventurous spirit of coffee, its familiarity, and fresh surprises. Having a "blissful cup" offered by Nespresso means taking a step into an entirely new world, not just simply tasting coffee.

A New Story Unfolding with Every Sip of Nespresso

The core of this campaign is the simple yet powerful idea that "every cup of coffee is an invitation to curiosity." This spirit is embodied through immersive and impactful visuals inspired by exceptional coffee, culture, and creativity. A presentation that unfolds into a world beyond imagination powerfully expresses the brand's worldview.

Inviting us into this story is Nespresso Global Ambassador and world-renowned pop star Dua Lipa. Known for her bold creativity and global perspective, she embodies the "curiosity" that is the core of the campaign. In a playful touch, Dua incorporates George Clooney's iconic phrase "What Else?" and reinterprets it as an "uncompromising attitude of continuously seeking new possibilities." The subtle appearance of George in the second half inherits that message, quietly paying homage to the heritage Nespresso has cherished.

Guided by endless curiosity and the question "What Else?", she steps deeper into a world of new flavors and sensations.

From a relaxing morning cup of mug-sized 'Melozio' in New York, to an afternoon 'Altissio' espresso enjoyed in Italy. From an iced latte enjoyed poolside with 'Double Espresso Chiaro', and finally, at the end of the day, a luxurious recipe of 'French Lavender & Vanilla Decaf' (*1). Nespresso coffee accompanies every mood, scene, and adventure, lightly coloring each moment. Numerous worlds expand throughout a single day. All of them are worth exploring.

A Story that Begins with One Touch alongside the New Product "Vertuo Up"

Another star of this campaign is the latest coffee maker, the "Vertuo Up." Designed for modern coffee lovers, the "Vertuo Up" features excellent operability and a fast-heating function that completes extraction preparation in just 3 seconds. Additionally, it is newly equipped with a dedicated button for "Coffee Creations Mode (*2)". This mode can extract stronger, richer coffee suitable for recipes using dairy or plant-based milks (soy, almond, oat milk) and iced recipes. Along with an exceptional lineup of about 40 types of "Vertuo" dedicated coffees, it invites coffee lovers to new discoveries with every cup.

Having achieved innovation in design as well, the "Vertuo Up" adopts a newly designed lever inspired by Nespresso's iconic "Original" coffee makers. The supple movement and comfort felt with every extraction bring a flowing beauty and a premium moment to your daily coffee routine.

Equipped with Nespresso's proprietary "Centrifusion™ (Centrifugal Extraction Method)", the "Vertuo Up" automatically reads the barcode printed on each capsule to optimize extraction settings (cup size, rotation speed, water volume, water temperature, contact time between water and coffee, etc.). It draws out the unique aromas and delicate flavors of each coffee, completing a blissful cup with the thick, soft crema (*3) characteristic of Nespresso's "Vertuo" coffee. One of the most versatile coffee makers in Nespresso's history, the "Vertuo...