[Pasand by ne Quittez pas] New store opening in Kanazawa on Saturday, June 27, 2026, in a renovated traditional house

Pasand Co., Ltd. (CEO: Mami Kami) is pleased to announce the opening of its first permanent store in the Hokuriku region, 'Pasand by ne Quittez pas Kanazawa,' on Saturday, June 27, 2026. The store is located in a renovated traditional Japanese house, creating a unique space where the brand's craftsmanship resonates with Kanazawa's rich culture. The store will feature the main brand 'ne Quittez pas,' alongside 'Sara mallika,' jewelry brand 'UPALA,' and the 'Pasand Home' interior collection, complemented by a special curation of art and crafts. As the first curation project, the store will showcase ceramics by artist Etsuji Noguchi. To commemorate the opening, the store will offer limited-edition colors of Sara mallika's Aari embroidery dresses and a special assortment box from the popular 'Shizuka Biscuit.' Customers who spend over 44,000 JPY (tax included) will receive a Pasand original mesh bag while supplies last.